Rebecca Knox

Experience

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  CWT

  Mar 1992 - Oct 1994

  Corporate Travel Consultant

  As a Corporate travel agent, I connected organizations with resources and providers in the travel industry. Determined business clients' needs and suggested suitable travel packages. Organized travels from beginning to end, including tickets, accommodation, and transportation. Supplied travelers with pertinent information and useful travel/holiday materials. Controlled what employees spend on travel and accommodation. Ensuring that travel is cost-effective.

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  United States Air Force

  Oct 1994 - Sept 1998

  Material Command MICAP

  Scope: Worked as an expeditor, coordinated the movement of high demand materials for F-16 and A-10 fighter jet parts (canopies, engines, etc.) through various military establishments and manufacturers. Maintained schedules regarding progress, deadlines, keeping track of inventory, placing orders as needed, inspecting quality, and liaising with Generals and Senior enlisted to establish work progress.Accomplishments:~ Airman of the Quarter ~Competed for Airman of the Year

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  Reliant Community Federal Credit Union

  Jun 2002 - Feb 2005

  System Administrator

  Scope: Reported to CIO. Researched, analyzed, and implemented software/hardware for all areas of the credit union. Provided technical assistance and performed processing/data backups on the mainframe system. Installed test system patches and upgrades as well as new software. Interpreted technical data and communicate in non-technical terms. Maintained procedural documentation, trained and informed employees and all levels of management on system enhancements. Coordinated Disaster Recovery for Credit Union. Show less

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  Pathfinder Bank

  Feb 2005 - Aug 2017

  Marketing Manager

  Scope: Built marketing team from the ground up to a team of 5. Reported directly to CFO/President. Developed short and long-term goals and priorities for the marketing, advertising, market research, and public relations functions to grow small business clients. Earned +40% overall ROI by forecasting marketing communication needs and leading staff to execute strategies and key initiatives. Prepared and managed operating and expense budget.

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  Paragon Home Loans, Inc. NMLS#33052

  Aug 2017 - Jul 2020

  Director of Marketing

  Scope: Reported to President and mentored 1 direct report. Led all marketing plans/programs, sales strategies and presentations, partnership development, and customer service/retention. Conducted in-depth market and customer research, devised interactive advertising programs, and maintained industry relationships. Researched and launched new CRM system.

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  Sun East Federal Credit Union

  Jul 2020 - Jun 2021

  Director of Marketing

  Scope: Led an 8-person in-house marketing team, multiple agencies and reported to Vice President of Marketing. Provided strategic direction, planned, and executed vision for organization's future. Conceptualized, developed, and delivered compelling creative concepts and innovative tactical executions that elevated and differentiated the bank and its reputation.

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  Patriot Federal Credit Union

  Jun 2021 - Dec 2021

  Director of Marketing

  Scope: Created marketing strategies and efforts to strengthen market position. Identified, planned, differentiated, and executed impactful marketing strategies/materials. Built, managed, and coached high-performing marketing/PR team of 5. Managed ad agencies, marketing budget, and reported to Chief Marketing Officer.

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  Oswego County Federal Credit Union

  Dec 2021 - May 2022

  VP of Marketing

  Scope: Hired as first-ever marketer and reported to Chief Executive Officer. Developed and implemented a cohesive marketing plan to increase revenue and brand awareness. Designed and monitored marketing budget. Built relationships with media through creative PR strategies. Prepared regular reports and presentations on marketing metrics.

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  Zions Bancorporation

  May 2022 - now

  Marketing Officer, Vice President

  Scope: Recruited to brand new role under the Enterprise Digital Marketing VP of Marketing. Develop innovative and impactful marketing strategies across 8 local banks to drive profitable growth and retention within the retail banking and small business customer segments. Collaborate with leadership to align customer needs with business line goals.