Raluca Radu

Experience

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  NCH Capital

  Sept 2005 - Jun 2008

  Responsible for the online publishing and online marketing teams of Acasa.ro - the number 1 portal in Romania. Managed a team of more than 50 people in the online publishing, online marketing and online sales departments. MAIN ACHIEVEMENT: make Acasa.ro the market leader in terms of online traffic for the whole Romanian online market. Managed to bring Acasa.ro on the number 1 position in the top of Romanian websites and maintain its position for 4 months. Started as web editor for Ele.ro and then after 1 year was promoted to Project Coordinator Ele.ro for various publishing categories of the website. In charge of email marketing, SEO, online marketing as well as publishing strategy and team management for the sections of Ele.ro I was responsible for.

  • Online Business Director Acasa.ro

    Apr 2007 - Jun 2008

  • Project Coordinator ele.ro

    Sept 2005 - Apr 2007
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  Thegroup romania

  Jun 2008 - Apr 2010

  Online Business Director
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  How to Web

  Jan 2010 - Jan 2013

  Co-founder

  Wembrio is the company organising the most important tech & entrepreneurship event in Eastern Europe - How To Web. How To Web is an annual conference where most important web trends and business issues are discussed with some of the most important web business founders and investors across the world.

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  Naspers Limited

  Apr 2010 - Aug 2013

  Country Manager Romania OLX.ro & Autovit.ro - Naspers Classifieds

  Managing the Romanian operations of Naspers Classifieds in Romania - OLX.ro and Autovit.ro. My key responsibilites have been M&A, coordinating the Romanian team, coordinating marketing strategy and implementation and general management of the Romanian companies and projects OLX.ro and Autovit.ro.- Business strategy and development of OLX.ro from scratch - responsible of the launch and growth of the product; - Cross-cultural collaboration with the Naspers International Group ever since their start in Romania in order to offer best advice to stakeholders as far as their strategy for Romania was concerned; - OLX.ro and Autovit.ro team recruitment, development and leadership - 30 people in total at the end of my stay with Naspers, started from 19 people; - Digital budget management (planning, budget negotiation, quarterly reviews, continuous optimisation); - In charge of the digital strategy of OLX.ro in order to obtain first position on the market - this target was achieved - KPIs measured for market share were number of visitors, number of ads, ad conversion rate; - In charge of the sales strategy and digital marketing tactics for Autovit.ro in order to double revenues each year (this target was met both in 2011 and 2012 and also after my leave in 2013); - In charge of running the operations of Naspers classifieds for Romania in order to meet targets and KPIs; Setting up the Romanian company for Naspers and integrating their newly acquired Autovit.ro in the newly founded company;- Planning and management of quarterly marketing budgets - ATL marketing, BTL marketing, digital marketing (inclusive of SEO, PPC, social media, mobile marketing). Show less

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  GPeC - The Most Important E-Commerce Event in CEE

  Oct 2012 - Dec 2024

  Co Organizer

  In charge of growth hacking and marketing for GPeC - the event founded by my husband, Andrei Radu. Helping scale the business to a 1000 people conference - the #1 E-Commerce & Digital Marketing Conference and Community in Romania.

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  F64

  Jul 2014 - Oct 2015

  Marketing Director

  Managing the e-commerce and marketing operations of F64.ro - the leading photo & video omni-channel store in Romania. Reorganizing and recruiting the 25 people team, people development and people leadership. In charge of digital marketing strategy and implementation targeted at achieving the sales targets: SEO, PPC, social media marketing, conversion rate optimization, email marketing. Also in charge of the coordination of the offline communication and the general events and courses organization coordination.- Marketing budget management (both digital and offline activities) - planning and negotiation with company stakeholders (CEO, COO and CFO) in order to achieve a balance between effectiveness and the desired results and targets - planning and management of over 50,000 EUR/quarterly budgets; - Responsible of the marketing & sales buyer-centric strategy and its implementation taking into consideration sales objectives and market share; - Development of the digital marketing plan in order to achieve given targets with approved budgets across social media, web and mobile channels - both owned, earned and paid channeles; - Management of the digital strategy across channels in order to ensure best performance and effectiveness - management of SEO activities, content marketing, PPC campaigns (Google AdWords, Google Display Network, Facebook Ads), programmatic, marketing automation systems, email marketing, social media marketing, mobile presence; Main achievements:- reorganising the Marketing & Sales team integrating online and offline teams and strategies; - optimisation of digital marketing campaigns and efforts;- reducing operational costs with 30% while increasing monthly revenues by 15% YoY 2015 vs 2014. Show less

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  ANSWEAR.com

  Oct 2015 - Jun 2024

  Country Manager Romania - E-Commerce & Digital Marketing

  - Launching ANSWEAR fashion online shop operations and business in Romania - setting up the office, recruiting the team and organising procedures and processes, setting up the courier and logistics, recruiting the Customer Suppor team - Recruitment and leadership of the team and business in Romania- Plan the marketing budgets and launch of the company in Romania - Managing the ANSWEAR.ro team since launch in 2015 to becoming part of top 3 online fashion players in Romania- Day by bay business management (operations, strategy, business development) and team leadership, development and coaching- Meeting and exceeding the H1/H2 KPI targets for sales and marketing since launch in 2015- Marketing budget and HR budget management - offline marketing (TV, PR, outdoor), online marketing (Google Ads, Facebook Ads, SEO, social media, email marketing)- Cooperating with the Headquarters team (Logistics, Marketing, PR, Legal, Warehouse, E-Commerce, IT) in order to achieve the best possible strategy for ANSWEAR on the Romanian market Show less

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  MTH Digital

  Oct 2015 - now

  Founder & CEO

  Founder of the full-service digital marketing agency - MTH Digital. The agency is in charge with digital marketing strategy and campaigns for its clients - online businesses, especially e-commerce.

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  HARBOUR.SPACE

  Jan 2023 - Dec 2024

  Paid Social & Display Marketing Trainer
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  Facultatea de Management

  Sept 2024 - now

  Associate Professor E-Commerce
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  The Entrepreneurship Academy

  Sept 2024 - now

  Field Expert (Teacher) Digital Skills