Madelyn Werner

Experience

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  Das Dutch Haus Restaurant

  May 2016 - Dec 2019

  Hostess and Bakery Cashier

  - Practiced wholesome customer service in all situations- Processed cash and credit payments for products and services- Worked with customers and other employees to design and order cakes, cookies, and pies- Maintained inventory and presentation of baked goods in the cases and coolers- Observed store dynamic to recognize security risks and safety issues

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  Kindred Collection

  Sept 2017 - Dec 2017

  Social Media and Project Management Intern

  - Worked closely with Kindred Collection business owner to develop and implement a vision for a strong, authentic, and aesthetically pleasing social media presence- Photographed and edited educational and fun visual and written content to engage followers and spur them on to purchase of products- Organized and directed a photo shoot of products and models to broaden the variety and improve the quality of posts

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  Grove City College

  Jan 2018 - Dec 2019

  - Organized electronic and print documents using professor's method- Recorded grades with accuracy- Reviewed student papers for clarity and correctness- Proctored class and exams when necessary - Collaborated with team of Stonebridge members, college administrators, and musicians to plan and facilitate concerts and small music events at Grove City College- Created detailed event marketing plans to promote events on- and off-campus- Designed graphics and posters for print and digital use using Adobe Creative Cloud- Managed team of organization members to implement marketing and operations plans- Handle day-of troubleshooting alongside other organization leaders - Developed creative vision for the float project- Collaborated with multiple groups to establish timeline and process- Labored alongside fellow workers to make the creative vision come to life- Delegated tasks to multiple groups so that project got done in a timely mannerAccomplishments: Float took 2nd place in 2018 competition; Float took 1st place in 2019 competition

  • Student Assistant for Dr. James Bibza, Biblical and Religious Studies

    Aug 2017 - Dec 2019

  • Marketing Director, Stonebridge Concerts

    Sept 2018 - Oct 2019

  • Homecoming Float Chair, Gamma Sigma Phi Sorority

    Jan 2018 - Oct 2019
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  The City Mission

  May 2018 - Aug 2018

  New Media Assistant

  - Designed brand book to accompany the launch of the organization’s rebrand- Captured and edited photographs from various TCM events- Videoed and edited intern spotlight video - Designed brand-consistent promotional materials for print and digital display- Worked with multi-departmental team to organize logo unveiling event

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  Lindsey Yeagley Photo

  Jun 2018 - Sept 2018

  Social Media Expert

  - Attended multiple wedding ceremonies and receptions with the photographer, where I was able to observe details behind-the-scenes of what it takes to execute the day-of wedding process- Implemented social media best practices on Instagram - Captured, designed, and uploaded Instagram Stories of the photographer, ceremony, and reception details in real time See the "Meet the team!" highlight at the link below for some examples.

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  The City Mission

  Jan 2020 - Nov 2020

  Graphic Design and Social Media Specialist

  - Designed print and digital resources and materials consistent with organization brand to increase brand awareness and improve donor perception- Strategized, designed, and implemented social media calendar for major social networks- Collaborated with Development & Marketing Team to assist in event planning and to execute day-of strategy - Further developed existing brand identity through research and experimentation- Named and developed brand for organization’s women’s philanthropy initiative “Rise”, earning favorable response from Chief Development Officer and founding members- Effectively communicated TCM’s legacy with donors, volunteers, and online public audience- Actively maintained photo and graphic libraries Show less

• 

  Louder Agency

  Dec 2020 - now

  - Liase between clients and internal team members to execute website projects in a timely manner- Add and manage weekly team member tasks using ClickUp (and formerly Teamwork) to keep website projects on track and team workloads at a sustainable capacity- Add and format copy and images to custom and templated websites using WordPress and Beaver Builder- Review website for quality assurance with high attention to detail and emphasis on excellence- Collaborate with other Project Managers to improve internal processes and client experience across all agency verticals Show less - Designed and built social media ads in Meta Business Manager to generate leads, increaseawareness, and improve sales for clients- Built and managed email campaigns in ActiveCampaign, Hubspot, and Virtuous, including other CRMs on a client by client basis.- Assembled landing pages using WordPress and Beaver Builder- Synthesized performance of marketing efforts via pdf report and video overview- Assisted in strategic planning of marketing engagements for clients- Walked clients through Louder's Digital Marketing Roadmap framework to generate an annual marketing plan, highlighting key campaigns and discussing methods for implementation Show less

  • Operations Coordinator

    Feb 2024 - now

  • Web Producer

    May 2023 - Feb 2024

  • Digital Marketing Specialist

    Dec 2020 - Aug 2023