Jessica Cheah

Experience

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  Direct2Consumer (D2C)

  Jul 2012 - Apr 2014

  Brand Ambassador

  ResponsibilitiesSales and brand representative on: - Samsung SmartTV campaign (2012 & 2013)- LG SmartTV campaign (2013)- LG G2 Smart Phone campaign (2013)- Internal store liaison between company, retailer and client base. - Excellent communications skills: listening to customers needs and finding the best solution.- Personal initiative: approaching customers, customer acquisition and custom sales pitch.- Technical product knowledge: yearly TV/Audio range (product training by Samsung and LG).- Focus on branding and client reputation through customer service- Staff training on new-release products (LG G2): conducted at electronic retailers Show less

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  Saunders & Co PR

  Sept 2012 - Nov 2012

  Public Relations Intern

  - Use of electronic database systems and office courier systems.- Creating documents and content for clients.- Organizing and ordering brand samples and creating client sample packages.

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  Purpella

  Dec 2012 - Feb 2013

  Social Media Intern

  - Social media & strategic planning for the New York based event-management mobile app: Focus on Facebook analytics and increasing Twitter following.- Ran focus groups: targeted demographic, product testing and one-on-one interviews.- Strong group participation: approached team meetings with enthusiasm- Full time, paid internship

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  The Fred Hollows Foundation

  Aug 2013 - Dec 2013

  Communications Intern

  Responsibilities- Co-ordinator for The Fred Hollows Schools Award, 2013.- Event hosted by Gabi Hollows & ACT Minister for Education and Training, held in Canberra.- Liaison between Department of Education and school sectors (Catholic, Public and Independent)- Promotion and direct marketing: written material, direct contact, follow up and booking. - Event organisation and time management: use of Excel.- Assistance in Fred Hollow's Communication & Community Education department. - Contribution to Fred Hollow's team.- Worked closely with/assigned tasks to FredSoc volunteers (University of Sydney society). Show less

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  MEDIATA (APAC)

  Feb 2014 - Jun 2014

  Marketing Intern

  Sydney based DSP- Internal research projects: assistance with product R&D testing- Internal product updates: data entry and systems updates.- External analysis projects: competitor analysis, research tasks.- Web design and building: working with team to launch a fully responsive web platform rollout.- Strong presentation skills: contribution to team meetings, on-job training and attending workshops.- Team assistance: assistance with client campaigns and internal tasks. Show less

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  Starcom Mediavest Group (Australia)

  Jun 2014 - Nov 2014

  Digital Media Intern

  Samsung Digital Account- Digital reporting & insights: MediaMind & AQX- Competitive reporting & analysis- Creative management and trafficking- Support to Digital Media Manager and Digital team- Compiling proof of postings & campaign reports- Data entry for billing

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  Starcom

  Jan 2015 - Jul 2016

  Account Coordinator

  Metcash Account - Grocery & Liquor- Hybrid role across online and offline platforms - Digital reporting, ad-ops and instructions across digital activity including Facebook analytics, DoubleClick, Adalyser & AQX- Buying across print and radio. TV pre-time holdings and post analysis- Regular communication between client, creative and internal media departments around campaign progress & WIP updates- Loading and billings- Attend publisher, agency and external (NGEN) training - including Adalyser, Nielsen Answers, DCM, ERAM, AQX- Muse ‘Agent’, Starcom Strategy Program – selective program, 2015-16 Show less

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  Mindshare

  Aug 2016 - May 2019

  Accounts: The University of Auckland, Milford Asset Management, Hill's Pet Nutrition, BP, Kellogg's- Client facing role - Planning and buying across programmatic, search and social channels - Experience with multiple adserving platforms and tagging- Team management: junior team members and working with internal business units Accounts: Ford, The University of Auckland, Hill's Pet Nutrition - Client facing role - Planning and buying digital media - Reporting across platforms including Google suite, Sizmek, Datorama, FB Business & LinkedIn IAG Account - NRMA & SGIO/C Insurance

  • Digital Manager

    Aug 2017 - May 2019

  • Digital Account Executive

    Apr 2017 - Jul 2017

  • Digital Account Executive

    Aug 2016 - Mar 2017
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  PHD

  Oct 2019 - Feb 2022

  • Global Digital Associate Director

    Apr 2021 - Feb 2022

  • Global Digital Manager

    Oct 2019 - Apr 2021
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  Woolworths New Zealand

  May 2023 - now

  • Marketing Manager - Media

    May 2022 - now

  • Marketing Manager & Product Owner | Convenience & In-store | Secondment

    May 2023 - Sept 2023