Goran Filipović Grčić

Experience

• 

  Ljekarna Baričević

  Jan 2015 - Jan 2016

  Intern

  -Consulted with patients regarding the proper use of medications, potential allergies, adverse drug reactions, and side effects in order to ensure the safety of the patient.-Advised patients on the purchase of over-the-counter medications to relieve symptoms of common ailments.-Established close relationships with patients while promoting the products and services of the pharmacy.

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  Ewopharma / Allergan Eye Care

  Apr 2016 - Apr 2018

  Medical Representative Ophthalmology

  -Representing Allergan Eye Care for Ophthalmologist in Croatia: -Arranging appointments with MDs, KOLs, Pharmacists and hospital medical teams.-Organizing regional and local events for MDs (Ophthalmologists) and pharmacists, coordinating roundtable meetings.-Keeping up to date with the latest clinical data supplied by the company, and interpreting,presenting and discussing this data with health professionals; providing expert medical scientific advice for assigned products.-Monitoring competitor activity and competitors' products. Show less

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  Ewopharma / Hospital & Rx

  May 2018 - Jul 2019

  Medical Representative

  -Representing Ewopharma Hospital & Rx in Croatia:-Arranging appointments with MDs, Nurses & Hospital Pharmacists which may include pre-arranged appointments or regular 'cold' calling, -market data analyzing, participating in scientific congresses, -organizing educational events and delivering scientific presentations and medical education to healthcare professionals.

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  PLIVA

  Jul 2019 - Jan 2021

  Medical Representative Cardiology & Metabolism

  Therapeutic areas of cardiology and metabolism:-execution of the set sales goals in accordance with the agreed strategy,-continuous collection of information on customers / users, business environment and other information useful for business,-updating the customer / user database (data on visits and other data),-analysis of market data on the area for which he is in charge and development of plans for achieving the set goals for his products,-client targeting process,-continuous building of close relationship with customers / users,-regular visits and informing customers / users according to target groups and agreed classification,-responsible attitude towards the plan of each individual visit with the goal to be achieved,-preparation of a daily work plan according to the agreed standard,-written documentation of each visit according to the set criteria,-timely planning and informing about meetings with customers / users and their quality implementation,-active monitoring of their knowledge and improvement of skills using all providedopportunities,-transmission of questions and needs of customers / users and up-to-date forwarding of answers,-monitoring and reporting on all competition activities in its area,-regular preparation and timely submission of weekly reports according to the agreed format Show less

• 

  AbbVie

  Jan 2021 - now

  Content Preparation: Developing materials for Brand Teams and Sales Teams.Execution and Analysis: Oversees the implementation, tracking, and evaluation of established tactical plans to drive brand growth. This includes leading the creation of promotional initiatives that adhere to internal Standard Operating Procedures (SOPs) and Code of Conduct guidelines.Budget Management: Responsible for monitoring and controlling brand budgets, forecasts, and expenditures. Evaluates the marketing mix to assess cost-effectiveness and overall results.Market Insights: Identifies market insights and opportunities through customer engagement. Executes both central and regionally initiated marketing activities.Performance Monitoring: Tracks product performance and external market conditions using relevant tools, making necessary adjustments to achieve business goals.Collaboration: Works closely with Comercial and Medical teams to enhance initiatives. This includes:Identifying key opinion leaders (KOLs) and healthcare centers related to specific diseases within the designated territory.Understanding the unique needs of different patient segments and the implications of their conditions within the assigned area. Show less KAM for Abbvie in therapeutic areas of ophthalmology & neurology. Promoting Legacy Allergan portfolio for diseases such as Diabetic macular edema, Glaucoma, Dry Eye Disease, Post Stroke Spasticity and Chronic Migraine:-Understand accurately KA’s needs and expectations, opportunities and threats for AbbVie, competition’s practices, document and share this insight internally-Highlight the cross-functional impacts of anticipated changes in the account to whole brand teams in order to further enrich the BT’s anticipation of the future. Develop solutions to solve claims or specific issues raised by the KA-Build trusted and strategic relationships with stakeholders in order to anticipate access barriers and better meet agendas, plans and objectives of respective key account.-Identify opportunities and collaborate cross-functionally to engage in “win: win” partnerships with key accounts in order to positively influence contracting and tendering opportunities for product access.-Develop strategy and engagement plans with the KA with projects that will create value for both parties. Formalize this within a Key Account Plan (KAP)-Deliver sales performance, brand KPIs, financial targets, marketing objectives, etc. in order to meet or exceed on those objectives-Browse information on public tenders (bidding), prepare tender documentation and co-ordinate with WHS and hospitals (if applicable)-First contact with wholesale companies, coordinator of monthly orders and implementation of sales plans in coordination with demand manager (if applicable)-Maintain sales call frequencies and number of professional public visits as per plan. Show less

  • Brand Manager Neuroscience

    Feb 2024 - now

  • Key Account Manager Eye Care & Neuroscience

    Jan 2021 - Feb 2024