Joe Gilson

Experience

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  American Trucking Associations

  Jan 1992 - Jan 1997

  Product Marketing Manager, PR Outreach Manager

  ✦Guided product development for a $10M direct marketing business line and oversaw association’s public relations activities, drafted press releases, and handled media tours for industry ambassadors and senior association executives.✦Qualified 36 spokespersons for media tours, guiding how to deliver clear and precise messaging. ✦Managed national and state public outreach programs; tripled the number of programs domestically and internationally.

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  PriceWeber Marketing Communications

  Mar 1997 - Jun 2006

  Account Director

  ✦Led successful multi-million-dollar marketing plans and product launches for Cummins, Navistar, and Motor Coach Industries; established KPIs, measured advertising and marketing program effectiveness. ✦Implemented branding campaigns for a $1B company in conjunction with C-Suite executives; merged four brands into a single cohesive brand identity.✦Transformed neglected OEM account and achieved double-digit revenue growth for three consecutive years; grew the third-largest agency account by 30% within one year.✦Supervised 10 to 15-person creative teams to influence brand identity and short-/long-term market strategies by developing and overseeing integrated advertising, marketing, and public relations initiatives for Fortune 500 and Private 500 companies. ✦Directed $800K–$2M annual budgets for client projects, closely tracking expenses.✦Conducted over 40 press events, product launches, and media tours; produced newsletters, videos, and tradeshow promotions.✦Mentored 15-20 new hires while collaborating with teams across company disciplines: trained association industry ambassadors for a public image campaign.✦Administered outside vendors and agencies, including partner advertising agencies, public relations firms, tradeshow staging companies, and computer program developers.✦Produced 54-day cross-country marketing tour introducing new high-horsepower engine to the market. Show less

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  Royal Purple/LongRider

  Jun 2006 - Aug 2009

  Marketing Director / Distributor

  ✦Spearheaded development of Royal Purple/Long Rider brand identity, along with marketing and communications strategy for U.S. distribution channels. ✦Led prospecting and field demonstrations; engaged with hundreds of fleet executives, managers, and technicians in Texas.✦Collected and analyzed thousands of operational tests to optimize fleet maintenance intervals.✦Crafted sales, training, and advertising materials; coordinated outside vendors and marketing contractors.

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  AnalyzIt, LLC

  Aug 2009 - Apr 2021

  Founder / Managing Director

  ✦Developed the technology to solve customers’ operational challenges with tracking and managing commercial equipment, greatly improved the transparency of repair and warranty histories, prioritized service events leading to higher levels of equipment uptime, and leveraged usage of manufacturer’s warranties to reduce total cost of ownership (TCO). ✦Managed core technology engineering and database iterations; supervised website evolutions, designed UI and UX processes.✦Implemented multiple database upgrades that increased operational efficiencies and product line extensions, improving performance, sales, and profitability.✦Researched, implemented, and maintained an Extraction, Transformation, and Loading (ETL) system that aggregated data from multiple sources.✦Developed business operations and management tracking systems; responsible for budgeting, P/L, and staff management.✦Oversaw customer data migration after the purchase of new fleets; led customer equipment integration efforts of service, fuel card, and toll systems for 350 truck fleet.✦Communicated with customer’s field, divisional, and national offices; ensured clarity of policies, procedures, and strategic goals. ✦Authored and delivered training programs for over 100 customer personnel in North American field offices.✦Led day-to-day operations. Hired, trained, and mentored 7- person staff, and initiated customer sales and onboarding. ✦Hired personnel and subcontractors - assembled technical teams to fill missing competency gaps and complete solutions development.✦Designed and built automated reports that generated real-time insights which enabled root cause analysis. Show less

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  Uptake

  Dec 2020 - Sept 2021

  ✦Led the evolution of the product management organization by driving and evangelizing the vision/roadmap - for commercial fleet and oil analysis products - shifting from a bespoke to a scalable product model.✦Evaluated state of operations and delivered a comprehensive assessment of products and delivery processes, providing a formal, concrete improvement plan to executive management identifying strategic opportunities to greatly expand and deepen prospects for product integration within customers’ operations.✦Served as a customer-facing subject matter expert for fleet maintenance and oil analysis with responsibility and led all product innovation within a matrixed team.✦Managed and refined product backlog - prioritizing against short- and long-term value delivery to ensure organizational goals were achieved.✦Defined and used product KPIs to measure and report progress and aligned product development to business strategy.✦Led individual opportunity discovery processes to identify, evaluate, and define new products and features with a focus on operationalization, value, usability, and scalability.✦Collaborated with development, UX, and strategy team members throughout product definition and project delivery.✦Aligned product release planning with business strategy and harmonized competing product roadmaps. Show less ✦Refined and aligned product strategy with market fit by analyzing current state operations that delivered a comprehensive assessment of commercial fleet and oil analysis products.✦Provided formal, concrete recommendations to executive management, product designers, engineers, and data scientists for improvements. ✦Thrived as both an individual contributor and in collaborative settings by defining the product vision.✦Evaluated opportunities and identified products that delivered customer and business value. Show less

  • Director, Product Management - Fleet

    Apr 2021 - Sept 2021

  • Consultant, Product Management

    Dec 2020 - Apr 2021
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  Maven Machines

  Apr 2022 - Sept 2022

  Product

  Trucking fleets use Maven’s powerful and intuitive cloud-based management platform and mobile app to improve operational efficiency, reduce risk, and increase profitability.

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  FuelDesk

  Oct 2022 - now

  President

  FuelDesk streamlines your fuel management process - manage levels, order fuels, confirm deliveries, reconcile invoices - by fully integrating into your fuel management operations.