Sampath Anaparthi

Experience

• 

  Orbit Technology Research Pvt. Ltd.

  Dec 2013 - Mar 2015

  Digital Marketing Specialist
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  Whacked Out ® Media Pte. Ltd.

  Apr 2015 - Jul 2022

  Projects - Brahmastra, Pushpa, Sahoo etc

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  Disney+ Hotstar

  Aug 2022 - now

  Marketing Manager

  Projects - Save the Tigers, RRR, Miss Perfect, Liger etcPlan and execute targeted campaigns to promote shows and movies, resulting in increased subscriptions to the platform.Develop and implement comprehensive social media strategies focused on Brand persona and fostering audience engagement.Create and execute a 360-degree marketing plan including performance marketing, influencer marketing and PR.Collaborate closely with the creative team to position shows effectively, conceptualize creatives, and develop marketing materials.Worked with agencies to conceptualize and execute marketing plans and shoulder content for new showsWork closely with Hotstar regional teams to promote new shows and movies across different markets, ensuring maximum reach and impact.Co-ordinating and conducting pre-release events, press launch events, offline guerilla marketing campaigns in tandem with agenciesResponsible for strategic budget allocation to achieve subscription targets. Show less