Ashish Nayak

Experience

• 

  Chainpeak

  Jan 2019 - Jan 2022

  Senior Business Developer

  Our marketing service company dedicated to helping businesses achieve their marketing goals. Our tailored marketing strategies leverage cutting-edge technology and proven tactics for customer acquisition and retention. Our experienced team works closely with clients to understand their needs, target audience, and unique value proposition. Our services include branding, content and social media marketing, SEO, PPC, email campaigns, and analytics. We provide measurable results and insights to help clients make informed decisions and adjust their strategies. Show less

• 

  Beep Crypto

  Dec 2022 - Dec 2023

  Growth Lead

  Growth Lead, Asia and Pacific Region at Beep CryptoKey Responsibilities:Project Leadership: Led growth and branding efforts for top Web3 projects, including YGG, The Sandbox, Big Time, Ambire, REVV Motorsport, and Aavegotchi, among others.Strategic Branding: Developed and executed targeted marketing campaigns, significantly boosting brand presence and user engagement across the APAC region.Community Building: Built and nurtured strong community connections, leveraging cultural insights to drive growth and brand loyalty.Partnerships: Secured strategic partnerships with key influencers and brands, enhancing project visibility and engagement.Growth Impact: Successfully expanded user bases and market presence in APAC through data-driven strategies.Notable Projects:YGG (Yield Guild Games)The SandboxBig TimeAmbireREVV MotorsportAavegotchi Show less

• 

  Initverse

  Jan 2024 - now

  Chief Marketing Officer

  Responsibilities:- Led the development and execution of comprehensive marketing strategies aligned with InitVerse's vision and goals.- Spearheaded brand launch and global market engagement efforts.- Established and managed the InitVerse brand identity across all marketing channels.- Developed brand positioning and messaging strategies to enhance recognition and loyalty.- Collaborated with product teams to define and communicate product value propositions.- Created go-to-market strategies for product launches, including market research and pricing.- Oversaw digital marketing campaigns across social media, email, and content platforms.- Leveraged data-driven insights to optimize campaigns for maximum ROI.- Built and nurtured a robust community, fostering engagement through targeted initiatives.- Developed community-driven marketing efforts, including ambassador programs and referral campaigns- Identified and secured strategic partnerships to enhance market presence.- Managed relationships with partners, influencers, and stakeholders to amplify marketing efforts.Team Leadership and Development:- Led a cross-functional marketing team, providing mentorship and guidance and fostered a collaborative and innovative team culture.- Conducted market research to identify trends and opportunities, informing strategy.- Implemented analytics frameworks to measure and improve marketing initiatives.- Managed the marketing budget, ensuring efficient resource allocation.- Acted as the spokesperson for InitVerse in public and media engagements.- Executed communication strategies to enhance the company’s public image and relationships. Show less