Spencer Mack

Experience

• 

  Butler Machinery

  Feb 2014 - Feb 2017

  • Facilitated and negotiated the sale of new and used construction equipment, as well as rental equipment.• Proactively called on new accounts to help cultivate business and secure future sales for Caterpillar.• Built and established strong relationships with customers daily to retain customer loyalty.• Provided exceptional customer service to clients during the sales/rental process.

  • Customer Account Manager

    Jun 2015 - Feb 2017

  • Heavy Equipment Intern

    Feb 2014 - May 2015
• 

  Bobcat Company

  Mar 2017 - now

  • Managed a territory of 19 Bobcat Dealerships (55M Annual Revenue) to facilitate and accomplish the sale of Bobcat products to End Users, Government entities, and dealer rental fleets. • Developed relationships with the dealer network to drive quality experiences for dealers and customers.• Consistently attained market share numbers for core products that were above national averages across all market segments. • Proactively communicated with dealers to drive accountability on their action items and market share commitments. • Protect and manage the financial resources of the Company and the dealers. • Conducted Dealer Training events around a product, sales programs, market share data, and Dealer Performance Scorecard.• Drive dealer performance by holding quarterly Sales/Action Plan meetings with core dealers.• Develop annual district strategy and individual dealer strategy. Show less Organized, managed and lead field trainings such as regional product meetings (RPMS), dealer call ins, targeted field trainings and other training events. • Successfully led a team of Product Training Specialists that translated Bobcat business strategy into actionable commercial training objectives.• Effectively and expertly delivered content to large and small audiences in formal and informal settings.• Professionally represent Bobcat at product demonstrations, dealer open houses, field training sessions, trade shows and fairs, and other events.• Coordinate interactions with other departments, including new product development, product management, marketing, and field sales/service staff to acquire information and validate content. Show less Managed a territory of 13 Bobcat Dealerships (55M Annual Revenue) to facilitate and accomplish the sale of Bobcat products to End Users, Government entities, and dealer rental fleets. • Developed relationships with the dealer network to drive quality experiences for dealers and customers.• Consistently attained market share numbers for core products that were above national averages across all market segments.• Proactively communicated with dealers to drive accountability on their action items and market share commitments. • Protect and manage the financial resources of the Company and the dealers. • Conducted Dealer Training events around a product, sales programs, market share data, and Dealer Performance Scorecard.• Drive dealer performance by holding quarterly Sales/Action Plan meetings with core dealers.• Develop annual district strategy and individual dealer strategy. Show less • Conducted Sales Training, Regional Product Meetings, and Dealer Call-Ins for dealers in North America.Managed a team of three. • Maintained and established competitive communications to Dealers and Account Managers, which included new product activity, data entry for specification tracking, and product comparisons.• Developed and implemented new learning content for Bobcat’s learning management system. • Attended strategic trade shows to review new competitive equipment, maintain peak knowledge of competitors and learn about public strategies, and suggested countermeasures to product teams.• Acquired extensive product knowledge to support product specialists with dealer and customer calls. Show less

  • District Sales Manager

    Apr 2022 - now

  • Product Training Manager

    Jan 2020 - Mar 2022

  • Account Manager

    Oct 2018 - Dec 2019

  • Product Trainer

    Mar 2017 - Oct 2018