Aleksandra Rakonjac

Experience

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  OMV

  Jan 2000 - Jan 2004

  Head of Marketing & Corporate Communications in OMV Serbia

  - Focus on setting up OMV business in Serbia, establishing partners’ network, developing various kinds of loyalty programs, planning and optimizing products and services portfolio, selecting and training franchisers and their employees in accordance with OMV international policy. - Compilation of multiple-source consumer and market data to identify key brand insights and growth strategies, developing business marketing strategy and plans to capitalize on growth opportunities to deliver annual operating plan volume, revenue, share and profit growth for all OMV brands: fuel, oil, shop, restaurant, and car wash. Show less

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  Vojvodjanska banka

  Jan 2004 - Jan 2013

  Marketing and Corporate Communications Division Director

  - Brand and marketing strategy development- Go-to-market strategy development and cross-functional teams’ collaboration- Set up the division structure and processes, resources, and led operations of all departments within the division: Media and Advertising; Digital Marketing; Public Relations and CSR; Internal and External Communications; Below the Line. - Managing marketing and projects budgets- Development and implementation of multiple large-scale cross-functional projects in the bank of 220 branches: Change Management Communication Project, The Bank Re-Positioning Project, and The Bank Re-Branding and Refurbishment Project. - Leveraging National Sponsorship Agreements with the Olympic Committee of Serbia resulted in the bank's increased brand value, market share, prestige, and credibility. Show less

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  Strauss Group

  Jan 2004 - Jan 2004

  Head of Away From Home Marketing in Serbia

  - Continuous enchasing of brand awareness, image, positioning, launching new products, packaging, and names for various coffee types that contributed to the significant value share and brand equity KPI growth. - Providing strategic marketing execution guidance to sales teams, supporting global & regional brand execution with close collaboration with external partners to establish a broader business strategy.- Planning and implementing optimum product mix, pricing, distribution channels, and promotions. Show less

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  UNOPS

  Jan 2015 - Jan 2016

  Marketing Business Consultant

  Providing tailor-made business development and digital marketing consultative services for various groups of beneficiaries: - Small and medium enterprises, agricultural cooperatives, and agricultural associations with impact on the improvement of the business environment, development, and capacity building; - Roma employment - Impact on enhancing the implementation of social inclusion, employment policies, and capacity for self-employability; - Tourism Cluster - Impact on the business development, enhancing digital marketing communication strategy and capacity building. Show less

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  SOS Children's Villages International

  Jan 2018 - Jun 2021

  Fundraising and Communications Director in SOS Children's Villages Serbia

  - Member of The National Executive Board- Committed to the long-term interests of the Organization and provide mission-based leadership and strategic governance. - Lead all aspects of national fundraising B2B, B2C and communications and pursue opportunities on the market to cover the Organization’s running costs, and investments from private and corporate sector donors and reach financial self-sufficiency.

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  Puzzle Software

  Jul 2021 - Feb 2022

  Business Development Manager

  Business digital marketing strategy development with a focus on Agile education for certified training by Scrum Alliance USA, various non-certified trainings, tailor-made Agile training for enterprises, Regional Scrum Gathering event as well as collaboration with world-known Agile coaches.

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  LVH Global - Super Home Charters

  Feb 2022 - Sept 2022

  Lead Generation Manager

  Developing growth, demand, and lead generation marketing strategies on the global market through strategic planning, developing, and directing multiple organic and paid avenues to drive ROI, ROAS, and meet company targets.

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  Digital Ops

  Feb 2023 - now

  Chief Marketing Officer

  - Creating and putting into action a strategy for pay-per-click (PPC) advertising. We set up and take care of campaigns, making sure they attract the right visitors who become customers for our clients.- Review and handle Google Ads accounts, ensuring they're in top shape.- Crafting comprehensive digital marketing strategies that cover all the ways customers interact with clients' brands as they move through the buying process.- Working closely with clients to understand unique goals and challenges. Through in-depth analysis and industry expertise, we identify growth opportunities and recommend actionable strategies. Whether it's refining online presence, optimizing campaigns, or enhancing overall digital strategy, our goal is to create a direct and achievable path to success. Show less

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  XBP Europe

  Dec 2023 - now

  Digital Campaign Manager