
Kasim Sheikh
Retail Assistant

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About me
Sales Assistant at Sports Direct | Master of Science in Digital Marketing, Customer Service Expert
Education

University of Brighton
2017 - 2020Bachelor's degree of Science BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES achieved Second class Honours: 2:1Third year modules: Applied Strategy: Focusing on how different strategies are applied in practice to achieve market differentiation and dominant market share. Consumer Psychology: Included producing essays on how gaming industries influence buying behaviour and how a gaming company could ethically advertise their products. Marketing Communications: Included producing an essay about marketing and ASMR and working in a team to present a marketing pitch to Mercure… Daha fazla göster Third year modules: Applied Strategy: Focusing on how different strategies are applied in practice to achieve market differentiation and dominant market share. Consumer Psychology: Included producing essays on how gaming industries influence buying behaviour and how a gaming company could ethically advertise their products. Marketing Communications: Included producing an essay about marketing and ASMR and working in a team to present a marketing pitch to Mercure Hotel.E-Commerce & Online Behaviour: Focusing on how theoretical knowledge of e-commerce can apply to business operations. Managing and Developing People: Working with a team to prepare a development centre session, which included coming up with icebreaker challenges.Developing Professional Practice in Business: Working in a team as a consultancy group for a Local Art Exhibition business. Daha az göster

Loughborough University London
2021 - 2022Master of Science - MSc Digital Marketing Awarded MeritModules:Collaborative Project: Ui Path (79%)Design Practices in Digital Industries (70%)Digital Practices for Customer Engagement: (87%) The analysation of the digital impact of DC FandomeDigital Technologies for Market Analysis (60%)Dissertation: (54%) Netflix’s revolution of Video streaming & The War against Online PiracyGaming systems and technologies: (70%) Serious games and it’s applications to Sciences in the real worldIntroduction… Daha fazla göster Modules:Collaborative Project: Ui Path (79%)Design Practices in Digital Industries (70%)Digital Practices for Customer Engagement: (87%) The analysation of the digital impact of DC FandomeDigital Technologies for Market Analysis (60%)Dissertation: (54%) Netflix’s revolution of Video streaming & The War against Online PiracyGaming systems and technologies: (70%) Serious games and it’s applications to Sciences in the real worldIntroduction to Digital Technologies: (74%) Star Wars: Lucasfilm’s Applications of Digital technologies for MarketingPrinciples of Data Science (52%) Timed Examination Strategic Marketing and Management: (66%) NETFIT Daha az göster

Chartered Management Institute
2019 - 2020Level 5 Diploma in Management and Leadership
Chelmsford College
2015 - 2017BTEC Level 3 Extedned Diploma Business Administration Distinctions (D*DD)
Experience

Card Factory
Jan 2015 - Jan 2019Retail AssistantI have had a part-time job for the past three and a half years alongside my studies as a sales assistance in the Card Factory. I believe this demonstrates strong time-management skills and a strong work ethic as I balance the two, alongside other extra-curricular activities.

Clean the seas please
Jan 2018 - Jan 2019Social Media ManagerI worked closely with the charity whose goal is to protect marine life by encouraging the clean-up of the sea and beaches/sea-side areas across the southern region of England. The charity relies on sponsorships and donations in order to invest in technologies that will aid their mission. In order to generate marketing ideas that would help gain attraction from all ages, I was tasked with coming up with an idea that would be fun and engaging. I took the time to brainstorm and came up with the idea of using fictional characters that everyone knows and loves (for example Spongebob Squarepants) who “live” in the sea. In this way, these characters become ambassadors for marine life, acting as if dolphins or whales etc. are their neighbours. This will allow us to pull in characters that would appeal to adults as they remind them of their childhood, as well as new characters that would appeal to children. These ambassadors could then also be at events that we would host to generate a buzz. The result was excellent; we managed to increase awareness for a very worthy cause. Daha az göster

SEAS-Socially Engaged Art Salon
Jan 2019 - May 2020Marketing ConsultantThis experience required me and my team to think of creative marketing strategies to gain the attention of the business' demographic. I put forward a strategy of focusing on promoting photos from past events on social media to help build a social media presence for their specific demographic; this could then also be used to promote future events too. This strategy was adopted and helped the business attract clients for future events. In addition, I helped the team manage and stick to deadlines to help deliver the overall project. Daha az göster

Sports Direct
Jan 2020 - nowSales AssistantWorking in a fast-pace environment while selling sport, fitness, fashion brand products in retail as an Casual Sales assistant. Demonstrating the development of strong skills of customer service, teamwork and communication, while balancing time management and organization of both Masters degree education with retail workplace productivity.

UiPath
Jan 2021 - May 2021Digital Marketing ConsultantThe consultancy experience allowed me to apply both theoretical knowledge of marketing and digital technology and develop my skills of creativity and communication. I’d worked with three other students in project team set by the client to complete the main goal of ‘how can remote working employees from different departments work efficiently, when in engaging in collaborative cross functional teamworking for projects.’ The objective of this project was about identifying ways on how the workforce can be efficient with their productivity in remote working environment and avoiding work burnout. Therefore, I’d presented the idea for the client to create a private/intranet social media account for employees to access content on activities for downtime, I believed this idea was beneficial for UiPath to help their employees who need essential downtown remote working as secondary research revealed negative impacts of remote working towards employee’s mental health. Daha az göster

Sony
Jan 2022 - Jan 2023Home Entertainment PromoterI had taken on the role as Sales representative for Sony which required the use of my marketing, & advertising knowledge. Therefore, this was applied though interpersonal skills such as verbal communication & negotiation among a large customer base by performing demonstrations of the latest television models and adverting the latest Sony software/hardware in a extremely fast paced competitive retail market.
Licenses & Certifications
- View certificate

Marketing Tools: Social Media
LinkedInJan 2022
Honors & Awards
- Awarded to Kasim SheikhLetter of commendation - Mar 2018
Volunteer Experience
Student engagement champion
Issued by University of Brighton on Jan 2019
Associated with Kasim Sheikh
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