Wassim Olabi

Wassim Olabi

Followers of Wassim Olabi1000 followers
location of Wassim OlabiDubai, United Arab Emirates

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  • Timeline

  • About me

    Strategic brand solutions designed to inspire value-driven relationships | Hybrid Creative Strategist & Creative Director | Integrated Marketing | Sustainable Strategy | Creative Innovation

  • Education

    • Académie Libanaise des Beaux-Arts

      2002 - 2008
      Master's Degree Advertising
    • Columbia Business School

      2019 - 2020
      Digital Strategies for Business, Leading the Next Generation Enterprise - Emeritus.org

      The program on Digital Transformation Strategy provided me with a holistic framework for navigating the evolving digital landscape. Key modules included Analyzing the Five Domains of Digital Transformation, Journeying from Mass Marketing to Customer Networks, and Mapping Your Core Customers' Behaviors in the Digital World. I learned to assess Platform Potentials, Coopetition, Dis/intermediation, and Asymmetric Competitors, while building data as a strategic asset for my business. The program… Show more The program on Digital Transformation Strategy provided me with a holistic framework for navigating the evolving digital landscape. Key modules included Analyzing the Five Domains of Digital Transformation, Journeying from Mass Marketing to Customer Networks, and Mapping Your Core Customers' Behaviors in the Digital World. I learned to assess Platform Potentials, Coopetition, Dis/intermediation, and Asymmetric Competitors, while building data as a strategic asset for my business. The program emphasized the importance of Prioritizing Big Data, using new tools and templates of value, and assessing innovations through AB Testing and Minimum Viable Products. I also gained insights into Translating Lean Startup to Enterprise Scale Innovation, Adapting Value Propositions, and Mastering Disruptive Business Models. It also taught me how to Survive Disruption, build strong leadership, and establish customer value imperatives in the face of disruptive challenges. Show less

    • Imperial College Business School

      2021 - 2021
      Brand and Product Strategy

      The seven-week online program provided a comprehensive overview of effective product portfolio design, equipping me with tools and techniques for making strategic product decisions. Through industry-validated best practices, I learned how to build an impactful product portfolio by determining effective product extension and leveraging strategies for specific companies or product lines. The program also enhanced my ability to articulate how product leveraging and naming tactics can be used to… Show more The seven-week online program provided a comprehensive overview of effective product portfolio design, equipping me with tools and techniques for making strategic product decisions. Through industry-validated best practices, I learned how to build an impactful product portfolio by determining effective product extension and leveraging strategies for specific companies or product lines. The program also enhanced my ability to articulate how product leveraging and naming tactics can be used to manage portfolios, plan successful promotions, make data-driven product modification decisions, and leverage digital technologies to gain deeper insights into customer attitudes and preferences. Show less

    • MIT Sloan Executive Education

      2019 - 2020
      Digital Transformation, Platform Strategies for Successful Digital Business - Emeritus.org

      The program on Platform Strategies and Digital Business Strategy provided me with comprehensive insights into navigating the transition from traditional products to digital platforms. Key modules included Journeying Your Business from Products to Platforms: Network Effects, Conceptualizing Markets, Environment, and Structure, and Designing Your Digital Business Model for Success. I learned how to Launch and Grow a Digital Platform, Leverage Open Innovation Infrastructure, and Govern a Digital… Show more The program on Platform Strategies and Digital Business Strategy provided me with comprehensive insights into navigating the transition from traditional products to digital platforms. Key modules included Journeying Your Business from Products to Platforms: Network Effects, Conceptualizing Markets, Environment, and Structure, and Designing Your Digital Business Model for Success. I learned how to Launch and Grow a Digital Platform, Leverage Open Innovation Infrastructure, and Govern a Digital Platform effectively. Additionally, the program taught me to align Strategy with Competitions in the Digital Age, equipping me with the skills to build, scale, and sustain a successful digital platform in an increasingly competitive and evolving marketplace. Show less

    • Columbia Business School

      2019 - 2020
      Digital Marketing, Engagement, Social Media, Planning and Analytics Digital Business - Emeritus.org

      The program on Digital Marketing Strategy equipped me with the essential skills to drive impactful marketing initiatives in the digital space. Key modules included Developing the Five-Step Process of Planning and Execution to drive digital marketing strategy, and designing strategies around Access, Engage, Customize, Connect, and Collaborate. I learned how to establish an effective Digital Advertising Mix, selecting the right channels and principles, and making my digital efforts matter by… Show more The program on Digital Marketing Strategy equipped me with the essential skills to drive impactful marketing initiatives in the digital space. Key modules included Developing the Five-Step Process of Planning and Execution to drive digital marketing strategy, and designing strategies around Access, Engage, Customize, Connect, and Collaborate. I learned how to establish an effective Digital Advertising Mix, selecting the right channels and principles, and making my digital efforts matter by focusing on Metrics, ROI, and Agile Modeling. Additionally, the program helped me turn marketing initiatives into Best Practices for Brands on Social Networks, ensuring the success and growth of brands in a fast-paced digital environment. Show less

    • Harvard Business School Online

      2020 - 2020
      Certificate in Disruptive Strategy

      The Disruptive Strategy was a 6-week certificate program from Harvard Business School Online that helped me become fluent in disruption theory and confident in articulating complex viewpoints. The program taught me to apply strategic frameworks to assess new opportunities and potential threats, while also acquiring techniques for executive-level strategy formulation and effective team management. Developed by leading Harvard Business School faculty, the program was delivered in an active… Show more The Disruptive Strategy was a 6-week certificate program from Harvard Business School Online that helped me become fluent in disruption theory and confident in articulating complex viewpoints. The program taught me to apply strategic frameworks to assess new opportunities and potential threats, while also acquiring techniques for executive-level strategy formulation and effective team management. Developed by leading Harvard Business School faculty, the program was delivered in an active learning environment, utilizing the signature HBS case-based learning model to ensure practical application of the concepts. Show less

    • EMERITUS, in collaboration with Columbia Business School Executive Education and MIT Sloan

      2019 - 2020
      Postgraduate diploma in digital business Digital strategy

      The Postgraduate Diploma in Digital Business equipped me with the tools and strategies to drive organizational growth in the digital age. The program included modules on Digital Strategies for Business, Digital Transformation: Platform Strategies for Success, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics. Through this comprehensive curriculum, I gained a deep understanding of digital marketing and strategy foundations, the drivers of digital strategies, and… Show more The Postgraduate Diploma in Digital Business equipped me with the tools and strategies to drive organizational growth in the digital age. The program included modules on Digital Strategies for Business, Digital Transformation: Platform Strategies for Success, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics. Through this comprehensive curriculum, I gained a deep understanding of digital marketing and strategy foundations, the drivers of digital strategies, and techniques for driving customer engagement. I also learned to evaluate digital business and platform business models, execute digital transformations, harness big data as a strategic asset, and embrace innovation and experimentation to lead my organization to success in the digital era. Show less

    • MIT Bootcamps

      2020 - 2020
      Certificate in Innovation Leadership Entrepreneurship/Entrepreneurial Studies

      The MIT Bootcamps is an intense 10-week leadership program that challenges participants to develop a sustainable new venture within a condensed timeframe. The bootcamp follows the same innovation framework and curriculum taught in core entrepreneurship classes at MIT, covering principles central to innovation such as problem discovery, ideation, user innovation, customer sense-making, and business sustainability. Throughout the program, I practiced critical leadership skills necessary to drive… Show more The MIT Bootcamps is an intense 10-week leadership program that challenges participants to develop a sustainable new venture within a condensed timeframe. The bootcamp follows the same innovation framework and curriculum taught in core entrepreneurship classes at MIT, covering principles central to innovation such as problem discovery, ideation, user innovation, customer sense-making, and business sustainability. Throughout the program, I practiced critical leadership skills necessary to drive innovation and collaboration, including teamwork, communication, mutual goal reinforcement, and effective feedback, all while honing the skills required to be an impactful leader in the entrepreneurial landscape. Show less

    • Berlin School of Creative Leadership

      2021 - 2023
      Master of Science - MS Sustainable and Creative leadership

      The Master of Science in Sustainable and Creative Leadership equipped me with the skills and knowledge to lead with purpose in an ever-evolving business landscape. With a major in Management, Entrepreneurship & Strategy, the program enabled me to foster strategic entrepreneurship and innovative thinking, blending business creativity with a commitment to social and environmental sustainability. I gained expertise in adaptive leadership, value creation, advancing business strategies, and… Show more The Master of Science in Sustainable and Creative Leadership equipped me with the skills and knowledge to lead with purpose in an ever-evolving business landscape. With a major in Management, Entrepreneurship & Strategy, the program enabled me to foster strategic entrepreneurship and innovative thinking, blending business creativity with a commitment to social and environmental sustainability. I gained expertise in adaptive leadership, value creation, advancing business strategies, and developing visionary approaches to drive meaningful change. The curriculum prepared me to lead within the creative industries and spearhead innovation across diverse sectors, including media, culture, finance, and technology. By addressing complex challenges and promoting sustainable practices, the program empowered me to think entrepreneurially, co-design the future, and shape industries with insight, creativity, and purpose. Show less

  • Experience

    • Ogilvy & Mather

      Dec 2008 - Jul 2012

      Led creative campaigns for National Commercial Bank (NCB), Almarai, Emaar, and Bupa in Saudi Arabia.

      • Senior Graphic Designer

        Jan 2012 - Jul 2012
      • Graphic Designer

        Dec 2008 - Dec 2011
    • Horizon FCB

      Aug 2012 - Nov 2015

      Led creative campaigns and managed a team of 5 creative designers working on clients such as MEA in Lebanon, Hyundai, Toyota, Perfetto, IDdesign, and AlMadina Newspaper in Saudi Arabia. Led creative campaigns for Hyundai, IDdesign, and AlMadina Newspaper in Saudi Arabia.

      • Senior Art Director

        Feb 2014 - Nov 2015
      • Art Director

        Aug 2012 - Jan 2014
    • Bees & Elephants

      Nov 2015 - May 2016
      Associate Creative Director

      Established the creative department in the newly founded startup, managing a team of 8 creative designers and working on clients such as Rim Water, Bev Holding s.a.l., and Cosmaline in Lebanon.

    • Leo Burnett MENA (Middle East & North Africa)

      Aug 2016 - Feb 2020
      Senior Art Director

      Led and managed a team of 8+ creative designers for clients such as Bank Audi, Alfa Telecom, Sohat Water, Abaad NGO, UNHCR, UNICEF, ABC Mall, and P&G in Lebanon and the Meta region.

    • Leo Burnett

      Feb 2020 - Oct 2021
      Senior Art Director

      Leading and managing a team of 8+ creative designers for clients such as Saudia, ADDC, Al Ain Farms, Aghtia, Global Village in UAE, Ferrero Rocher, Nutella, and GMC for the GCC.• Developed data-driven strategies for social media content on TikTok, Instagram, and Snapchat, signifi-cantly improving user engagement and performance.• Analyzed consumer behavior and journey, uncovering key insights to communicate more focused and relatable messaging and ideas, boosting brand engagement.• Identified relevant media touchpoints, and crafted and articulated creative solutions to communicate brand messages effectively across digital channels.• Connected brand strategy to commercial objectives, ensuring messaging and ideas aligned across Insta-gram, TikTok, Snapchat, online advertising, and business goals.• Provided feedback and motivated teams to deliver quality content across digital media platforms. Show less

    • Burson

      Oct 2021 - now

      Leading and managing a strategic team of 25+ creative consultants for clients such as Tecom Group, DCT, Adnoc Group, Dhai Dubai, WSL, Mubadal, Taqa in UAE - Riyadh Art, Noor Riyadh, Tuwaiq Sculpture, MOC, MOS, DAF, Boutique Group, Red Sea Museum, and AlUla Moments in Saudi Arabia.• Developed strategic brand vision and creative direction to achieve client objectives.• Led RFPs, creative campaigns, and brand strategy implementation, optimizing workflows and budgets for maximum output.• Created brand strategies across paid, earned, and shared media, leveraging insights to drive growth.• Established long-term committed relationships with clients and partners, providing informed decision-making and strategic solutions to enhance brand partnership.• Led innovative and impact-driven solutions across multiple verticles.• Improved processes to enhance cross-functional collaboration, increasing team agility and efficiency. Show less Leading and managing a strategic team of 20+ creative consultants for clients such as Tecom group, DCT in UAE - Riyadh Art, Noor Riyadh, Tuwaiq Sculpture in Saudi Arabia.• Led creative strategy from insights to creative execution and client presentations, ensuring cohesive brand development aligned with consumer behavior and goals.• Collaborated with influencers, content creators, and partners to create and communicate impactful so-cial content for Instagram, TikTok, and Snapchat and deliver real-time campaign coverage.• Established strong relationships with PR, Content & Publishing, sales leads, and Production teams across agencies to ensure consistent quality and messaging across Instagram, TikTok, and Snapchat.• Mentored creative teams, elevated design standards, and supported designers, art directors, copywriters, and content creators to work well under pressure. Show less

      • Creative Director

        Jan 2024 - now
      • Associate Creative Director

        Oct 2021 - Jan 2024
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Wassim Olabi
      Ranked #8 in the B&W Report The 2017 Top 10 Art Directors in MENA B&W Report Feb 2018 Ranked #8 in the B&W Report The 2017 Top 10 Art Directors in MENABWR is an independent organization launched in November 2017 — that recognizes, supports and nurtures talents emerging from the MENA region.
    • Awarded to Wassim Olabi
      White Pencil, D&AD Impact Awards D&AD Impact Awards Sep 2017 White Pencil, D&AD Impact AwardsAbaad (#UNDRESS522), September 2017
    • Awarded to Wassim Olabi
      5 Cannes Lions Cannes Lions Jun 2017 3 Silver, Cannes Lions Glass, PR: Events & Stunts, PR: Public Affairs & Lobbying Abaad (#UNDRESS522), July 20172 Bronze, Cannes Lions Entertainment: Brand Experience: Integrated, PR: Charities & Non-profit Abaad (#UNDRESS522), July 2017