
Wassim Olabi

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About me
Strategic brand solutions designed to inspire value-driven relationships | Hybrid Creative Strategist & Creative Director | Integrated Marketing | Sustainable Strategy | Creative Innovation
Education

Académie Libanaise des Beaux-Arts
2002 - 2008Master's Degree Advertising
Columbia Business School
2019 - 2020Digital Strategies for Business, Leading the Next Generation Enterprise - Emeritus.orgThe program on Digital Transformation Strategy provided me with a holistic framework for navigating the evolving digital landscape. Key modules included Analyzing the Five Domains of Digital Transformation, Journeying from Mass Marketing to Customer Networks, and Mapping Your Core Customers' Behaviors in the Digital World. I learned to assess Platform Potentials, Coopetition, Dis/intermediation, and Asymmetric Competitors, while building data as a strategic asset for my business. The program… Show more The program on Digital Transformation Strategy provided me with a holistic framework for navigating the evolving digital landscape. Key modules included Analyzing the Five Domains of Digital Transformation, Journeying from Mass Marketing to Customer Networks, and Mapping Your Core Customers' Behaviors in the Digital World. I learned to assess Platform Potentials, Coopetition, Dis/intermediation, and Asymmetric Competitors, while building data as a strategic asset for my business. The program emphasized the importance of Prioritizing Big Data, using new tools and templates of value, and assessing innovations through AB Testing and Minimum Viable Products. I also gained insights into Translating Lean Startup to Enterprise Scale Innovation, Adapting Value Propositions, and Mastering Disruptive Business Models. It also taught me how to Survive Disruption, build strong leadership, and establish customer value imperatives in the face of disruptive challenges. Show less

Imperial College Business School
2021 - 2021Brand and Product StrategyThe seven-week online program provided a comprehensive overview of effective product portfolio design, equipping me with tools and techniques for making strategic product decisions. Through industry-validated best practices, I learned how to build an impactful product portfolio by determining effective product extension and leveraging strategies for specific companies or product lines. The program also enhanced my ability to articulate how product leveraging and naming tactics can be used to… Show more The seven-week online program provided a comprehensive overview of effective product portfolio design, equipping me with tools and techniques for making strategic product decisions. Through industry-validated best practices, I learned how to build an impactful product portfolio by determining effective product extension and leveraging strategies for specific companies or product lines. The program also enhanced my ability to articulate how product leveraging and naming tactics can be used to manage portfolios, plan successful promotions, make data-driven product modification decisions, and leverage digital technologies to gain deeper insights into customer attitudes and preferences. Show less

MIT Sloan Executive Education
2019 - 2020Digital Transformation, Platform Strategies for Successful Digital Business - Emeritus.orgThe program on Platform Strategies and Digital Business Strategy provided me with comprehensive insights into navigating the transition from traditional products to digital platforms. Key modules included Journeying Your Business from Products to Platforms: Network Effects, Conceptualizing Markets, Environment, and Structure, and Designing Your Digital Business Model for Success. I learned how to Launch and Grow a Digital Platform, Leverage Open Innovation Infrastructure, and Govern a Digital… Show more The program on Platform Strategies and Digital Business Strategy provided me with comprehensive insights into navigating the transition from traditional products to digital platforms. Key modules included Journeying Your Business from Products to Platforms: Network Effects, Conceptualizing Markets, Environment, and Structure, and Designing Your Digital Business Model for Success. I learned how to Launch and Grow a Digital Platform, Leverage Open Innovation Infrastructure, and Govern a Digital Platform effectively. Additionally, the program taught me to align Strategy with Competitions in the Digital Age, equipping me with the skills to build, scale, and sustain a successful digital platform in an increasingly competitive and evolving marketplace. Show less

Columbia Business School
2019 - 2020Digital Marketing, Engagement, Social Media, Planning and Analytics Digital Business - Emeritus.orgThe program on Digital Marketing Strategy equipped me with the essential skills to drive impactful marketing initiatives in the digital space. Key modules included Developing the Five-Step Process of Planning and Execution to drive digital marketing strategy, and designing strategies around Access, Engage, Customize, Connect, and Collaborate. I learned how to establish an effective Digital Advertising Mix, selecting the right channels and principles, and making my digital efforts matter by… Show more The program on Digital Marketing Strategy equipped me with the essential skills to drive impactful marketing initiatives in the digital space. Key modules included Developing the Five-Step Process of Planning and Execution to drive digital marketing strategy, and designing strategies around Access, Engage, Customize, Connect, and Collaborate. I learned how to establish an effective Digital Advertising Mix, selecting the right channels and principles, and making my digital efforts matter by focusing on Metrics, ROI, and Agile Modeling. Additionally, the program helped me turn marketing initiatives into Best Practices for Brands on Social Networks, ensuring the success and growth of brands in a fast-paced digital environment. Show less

Harvard Business School Online
2020 - 2020Certificate in Disruptive StrategyThe Disruptive Strategy was a 6-week certificate program from Harvard Business School Online that helped me become fluent in disruption theory and confident in articulating complex viewpoints. The program taught me to apply strategic frameworks to assess new opportunities and potential threats, while also acquiring techniques for executive-level strategy formulation and effective team management. Developed by leading Harvard Business School faculty, the program was delivered in an active… Show more The Disruptive Strategy was a 6-week certificate program from Harvard Business School Online that helped me become fluent in disruption theory and confident in articulating complex viewpoints. The program taught me to apply strategic frameworks to assess new opportunities and potential threats, while also acquiring techniques for executive-level strategy formulation and effective team management. Developed by leading Harvard Business School faculty, the program was delivered in an active learning environment, utilizing the signature HBS case-based learning model to ensure practical application of the concepts. Show less

EMERITUS, in collaboration with Columbia Business School Executive Education and MIT Sloan
2019 - 2020Postgraduate diploma in digital business Digital strategyThe Postgraduate Diploma in Digital Business equipped me with the tools and strategies to drive organizational growth in the digital age. The program included modules on Digital Strategies for Business, Digital Transformation: Platform Strategies for Success, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics. Through this comprehensive curriculum, I gained a deep understanding of digital marketing and strategy foundations, the drivers of digital strategies, and… Show more The Postgraduate Diploma in Digital Business equipped me with the tools and strategies to drive organizational growth in the digital age. The program included modules on Digital Strategies for Business, Digital Transformation: Platform Strategies for Success, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics. Through this comprehensive curriculum, I gained a deep understanding of digital marketing and strategy foundations, the drivers of digital strategies, and techniques for driving customer engagement. I also learned to evaluate digital business and platform business models, execute digital transformations, harness big data as a strategic asset, and embrace innovation and experimentation to lead my organization to success in the digital era. Show less

MIT Bootcamps
2020 - 2020Certificate in Innovation Leadership Entrepreneurship/Entrepreneurial StudiesThe MIT Bootcamps is an intense 10-week leadership program that challenges participants to develop a sustainable new venture within a condensed timeframe. The bootcamp follows the same innovation framework and curriculum taught in core entrepreneurship classes at MIT, covering principles central to innovation such as problem discovery, ideation, user innovation, customer sense-making, and business sustainability. Throughout the program, I practiced critical leadership skills necessary to drive… Show more The MIT Bootcamps is an intense 10-week leadership program that challenges participants to develop a sustainable new venture within a condensed timeframe. The bootcamp follows the same innovation framework and curriculum taught in core entrepreneurship classes at MIT, covering principles central to innovation such as problem discovery, ideation, user innovation, customer sense-making, and business sustainability. Throughout the program, I practiced critical leadership skills necessary to drive innovation and collaboration, including teamwork, communication, mutual goal reinforcement, and effective feedback, all while honing the skills required to be an impactful leader in the entrepreneurial landscape. Show less

Berlin School of Creative Leadership
2021 - 2023Master of Science - MS Sustainable and Creative leadershipThe Master of Science in Sustainable and Creative Leadership equipped me with the skills and knowledge to lead with purpose in an ever-evolving business landscape. With a major in Management, Entrepreneurship & Strategy, the program enabled me to foster strategic entrepreneurship and innovative thinking, blending business creativity with a commitment to social and environmental sustainability. I gained expertise in adaptive leadership, value creation, advancing business strategies, and… Show more The Master of Science in Sustainable and Creative Leadership equipped me with the skills and knowledge to lead with purpose in an ever-evolving business landscape. With a major in Management, Entrepreneurship & Strategy, the program enabled me to foster strategic entrepreneurship and innovative thinking, blending business creativity with a commitment to social and environmental sustainability. I gained expertise in adaptive leadership, value creation, advancing business strategies, and developing visionary approaches to drive meaningful change. The curriculum prepared me to lead within the creative industries and spearhead innovation across diverse sectors, including media, culture, finance, and technology. By addressing complex challenges and promoting sustainable practices, the program empowered me to think entrepreneurially, co-design the future, and shape industries with insight, creativity, and purpose. Show less
Experience

Ogilvy & Mather
Dec 2008 - Jul 2012Led creative campaigns for National Commercial Bank (NCB), Almarai, Emaar, and Bupa in Saudi Arabia.
Senior Graphic Designer
Jan 2012 - Jul 2012Graphic Designer
Dec 2008 - Dec 2011

Horizon FCB
Aug 2012 - Nov 2015Led creative campaigns and managed a team of 5 creative designers working on clients such as MEA in Lebanon, Hyundai, Toyota, Perfetto, IDdesign, and AlMadina Newspaper in Saudi Arabia. Led creative campaigns for Hyundai, IDdesign, and AlMadina Newspaper in Saudi Arabia.
Senior Art Director
Feb 2014 - Nov 2015Art Director
Aug 2012 - Jan 2014

Bees & Elephants
Nov 2015 - May 2016Associate Creative DirectorEstablished the creative department in the newly founded startup, managing a team of 8 creative designers and working on clients such as Rim Water, Bev Holding s.a.l., and Cosmaline in Lebanon.
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Leo Burnett MENA (Middle East & North Africa)
Aug 2016 - Feb 2020Senior Art DirectorLed and managed a team of 8+ creative designers for clients such as Bank Audi, Alfa Telecom, Sohat Water, Abaad NGO, UNHCR, UNICEF, ABC Mall, and P&G in Lebanon and the Meta region.

Leo Burnett
Feb 2020 - Oct 2021Senior Art DirectorLeading and managing a team of 8+ creative designers for clients such as Saudia, ADDC, Al Ain Farms, Aghtia, Global Village in UAE, Ferrero Rocher, Nutella, and GMC for the GCC.• Developed data-driven strategies for social media content on TikTok, Instagram, and Snapchat, signifi-cantly improving user engagement and performance.• Analyzed consumer behavior and journey, uncovering key insights to communicate more focused and relatable messaging and ideas, boosting brand engagement.• Identified relevant media touchpoints, and crafted and articulated creative solutions to communicate brand messages effectively across digital channels.• Connected brand strategy to commercial objectives, ensuring messaging and ideas aligned across Insta-gram, TikTok, Snapchat, online advertising, and business goals.• Provided feedback and motivated teams to deliver quality content across digital media platforms. Show less

Burson
Oct 2021 - nowLeading and managing a strategic team of 25+ creative consultants for clients such as Tecom Group, DCT, Adnoc Group, Dhai Dubai, WSL, Mubadal, Taqa in UAE - Riyadh Art, Noor Riyadh, Tuwaiq Sculpture, MOC, MOS, DAF, Boutique Group, Red Sea Museum, and AlUla Moments in Saudi Arabia.• Developed strategic brand vision and creative direction to achieve client objectives.• Led RFPs, creative campaigns, and brand strategy implementation, optimizing workflows and budgets for maximum output.• Created brand strategies across paid, earned, and shared media, leveraging insights to drive growth.• Established long-term committed relationships with clients and partners, providing informed decision-making and strategic solutions to enhance brand partnership.• Led innovative and impact-driven solutions across multiple verticles.• Improved processes to enhance cross-functional collaboration, increasing team agility and efficiency. Show less Leading and managing a strategic team of 20+ creative consultants for clients such as Tecom group, DCT in UAE - Riyadh Art, Noor Riyadh, Tuwaiq Sculpture in Saudi Arabia.• Led creative strategy from insights to creative execution and client presentations, ensuring cohesive brand development aligned with consumer behavior and goals.• Collaborated with influencers, content creators, and partners to create and communicate impactful so-cial content for Instagram, TikTok, and Snapchat and deliver real-time campaign coverage.• Established strong relationships with PR, Content & Publishing, sales leads, and Production teams across agencies to ensure consistent quality and messaging across Instagram, TikTok, and Snapchat.• Mentored creative teams, elevated design standards, and supported designers, art directors, copywriters, and content creators to work well under pressure. Show less
Creative Director
Jan 2024 - nowAssociate Creative Director
Oct 2021 - Jan 2024
Licenses & Certifications
- View certificate

The Fundamentals Of Digital Marketing
Google Digital GarageJun 2021 - View certificate

The Snapchat Generation
Snap Inc.Aug 2023 - View certificate

Getting Started on Ads Manager
Snap Inc.Aug 2023 - View certificate

Measure and Optimize Campaigns
Snap Inc.Aug 2023 - View certificate

Brand Leadership: Building Brand and Culture
LinkedInJul 2021 - View certificate

Drive Full-Funnel Results with Snapchat
Snap Inc.Aug 2023 - View certificate

Social Media Marketing: ROI (2017)
LinkedInJun 2021 - View certificate

Brand and Marketing Integration
LinkedInJun 2021 - View certificate

Snapchat Essentials
Snap Inc.Aug 2023 - View certificate

Lead Generation Foundations (2015)
LinkedInJun 2021
Honors & Awards
- Awarded to Wassim OlabiRanked #8 in the B&W Report The 2017 Top 10 Art Directors in MENA B&W Report Feb 2018 Ranked #8 in the B&W Report The 2017 Top 10 Art Directors in MENABWR is an independent organization launched in November 2017 — that recognizes, supports and nurtures talents emerging from the MENA region.
- Awarded to Wassim OlabiWhite Pencil, D&AD Impact Awards D&AD Impact Awards Sep 2017 White Pencil, D&AD Impact AwardsAbaad (#UNDRESS522), September 2017
- Awarded to Wassim Olabi5 Cannes Lions Cannes Lions Jun 2017 3 Silver, Cannes Lions Glass, PR: Events & Stunts, PR: Public Affairs & Lobbying Abaad (#UNDRESS522), July 20172 Bronze, Cannes Lions Entertainment: Brand Experience: Integrated, PR: Charities & Non-profit Abaad (#UNDRESS522), July 2017
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