Frances Tang

Experience

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  Vocuis Branding & Design

  Oct 2020 - Dec 2020

  Branding & Operations Intern

  - Conducted thorough market research and business intelligence to establish a benchmarking framework, enhancing teamwork efficiency.- Developed a compelling guiding philosophy aligned with the hotel's future vision and incorporated local cultural elements, creating a distinctive and identifiable brand identity.- Successfully implemented a client retention program by implementing website feedback surveys, loyalty rewards, and referral incentives.- Reported on a comprehensive branding strategy that showcased the commitment to delivering value throughout the customer journey.- Collaborated with professional branding teams across various industries, providing strategic solutions, suggestions, and services to create precise and effective brand strategies.During the internship, I served brands across various industries, provided strategic solutions through suggestions and services, and worked with professional branding teams to create strategies and design intelligence through focus and accuracy in different brand planning. Show less

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  SJSU Marketing Association

  Oct 2021 - Dec 2021

  Marketing Consultant

  - Conducted in-depth market research and identified 5+ new distribution opportunities, resulting in increased potential customer base for a small company in Silicon Valley.- Conducted comprehensive market research to gain insights into user and consumer motivations, effectively aligning company goals with customer needs.- Developed impactful social media marketing strategies to enhance brand recognition and drive sales growth.- Created strategic brand plans encompassing clear objectives, strategies, and tactics to ensure successful achievement of brand growth goals.- Delivered comprehensive competitive analysis of clients' visible social media presence and prioritized global marketing strategic efforts for maximum impact. Show less

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  Samirian Chemicals, Inc.

  Jan 2022 - Jan 2022

  Supply Chain Intern

  ( Hired to get one project done ) - Held daily meetings with the technical department team to gather and analyze supplier, inventory, and distribution data.- Integrated Excel spreadsheets and Oracle ERP system to track inventory data, for cross-management team meetings on supply trends.- Assisted overseas procurement team to create SOP which customized dashboards to maximize navigability for Oracle Netsuite users.- Worked directly with the CEO for supplier selection to improve overall visibility by 15% of various information for the sales team.- Created custom save searches and reports for sales, procurement, and technical teams to keep track and ease off access to various information. Show less

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  MakersValley

  May 2022 - Aug 2022

  Digital Marketing Strategy Intern

  - Collaborated with the content intern to create engaging content and monitor the online presence, resulting in increased brand awareness and community engagement.- Actively participated in weekly meetings with the MakersValley team via Google Meet, contributing to project discussions and sharing progress updates.- Worked closely with the Marketing Director to execute digital strategy activities and ensure timely completion of deliverables.- Optimized and pitched over 150 blog content pieces through an SEO campaign, resulting in a monthly increase of 11,000 unique visitors.- Monitored and analyzed website traffic and user behavior using Google Analytics, leveraging data-driven insights to make informed recommendations.- Utilized XY axis and conducted comprehensive market research and data analysis to identify trends, gain insights into user behavior, and assess the competitive landscape. These findings played a crucial role in enabling data-driven decision-making for developing effective marketing strategies.Additional Skills:Asana: Proficient in using Asana project management software to effectively organize tasks, track progress, and collaborate with team members.HubSpot: Experienced in utilizing HubSpot's marketing automation platform for lead generation, email marketing, and customer relationship management.Google Analytics: Proficient in analyzing website traffic and user behavior data using Google Analytics to inform data-driven marketing decisions and optimize campaigns.Canva: Skilled in creating visually appealing and engaging graphics, social media posts, and marketing materials using Canva's intuitive design tools.Moz: Familiarity with Moz's SEO tools and analytics platform, enabling effective keyword research, competitor analysis, and website optimization for improved search engine rankings. Show less

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  Microsoft

  Jun 2023 - Sept 2023

  Product Marketing Manager -Surface

  - Led the orchestration of internal product launches, closely collaborating with Product and Engineering teams to ensure product-market fit and strong resonance with target audiences.- Managed end-to-end campaign setup and optimization, including competition and ad creative analysis, audience segmentation, and restructuring.- Collaborated closely with the Go-To-Market team to craft compelling product descriptions, promotional materials, and online content that effectively showcased the Surface laptop's unique features.- Employed advanced data analysis techniques to interpret survey responses from 1,000 respondents, and presented crucial findings and strategic insights to executives.- Devised three comprehensive, long-term digital growth strategies by identifying market gaps among premium buyers and proposing actionable solutions, resulting in a remarkable 25% increase in purchase intent. Show less

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  Sound Town

  Jul 2024 - now

  Digital Marketing Specialist

  - Led initiatives to boost brand visibility and customer engagement through targeted digital marketing strategies.- Designed and executed targeted email marketing campaigns to increase customer engagement, retention, and conversions, using platforms such as Mailchimp.- Developed keyword search strategies and executed account setups for search campaigns, optimizing search visibility and driving targeted traffic across multiple platforms.- Partnered with the product team to develop and execute marketing plans for product launches, generating excitement and ensuring successful market entry.- Assisted in the monitoring of social media accounts and responding to customer inquiries and feedback.PROFESSIONAL SKILLS SUMMARY ↓Software: Mailchimp | Photoshop | Google Analytics | Shopify| Google Ads Manager | Facebook Ads Manager Show less