
Tiffany Harvey

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About me
Program Manager at J. Knipper & Company, Inc.
Education

Rutgers Business School
2023 -Master's degree Digital Marketing
Delaware State University
2015 - 2019Bachelor's Degree Mass Communication/Media StudiesActivities and Societies: Member of the Public Relations Students Society of America (PRSSA) Fall, 2015 President's List; Spring, 2016 Dean's List
Experience

Delaware State University
Aug 2015 - Dec 2016WDSU TV- Executed public relations initiatives for an on-campus television show, contributing to its visibility and success- Created interview questions for guest speakers and maintained the show’s schedule, ensuring seamless production.- Planned and organized the station’s presence on Instagram, boosting its reach and audience. WDSU Radio "The Hive"- Designed and distributed promotional materials, including flyers and event coverage, to enhance the radio station’s community engagement
Public Relations Assistant
Aug 2015 - Dec 2016Public Relations Assistant
Aug 2015 - Dec 2016

Here Is My Coupon
Apr 2016 - Aug 2016Social Media Marketing AssociateI was responsible for written content for social networks (Facebook, Twitter, Blog, and LinkedIn). In addition, I helped with research for targeting demographics for the company.

Uncoverd
Jan 2017 - May 2018Content Marketing Intern- Worked with the Creative Director to manage and improve the company’s content.- Researched and suggested content ideas, wrote, and edited content, and helping to execute the content strategy.- Scripted and produced a commercial telling the brand story of Uncoverd, enhancing the brand’s visual storytelling.- Collaborated with the marketing team to develop and execute strategies to increase the company’s digital presence.

Upwork
Oct 2018 - nowMarketing Freelancer- Develop comprehensive social media strategies aligned with client goals and their target audience.- Conduct market research to identify industry trends, competitor activities, and audience preferences.- Create and maintain content that can be shared across digital platforms. Ensure content aligns with brand voice, tone, and messaging guidelines.- Measure customer engagement to assess the effectiveness of content strategy.

Croda
Jul 2019 - Sept 2019Marketing Assistant- Collaborated with the Marketing Manager to create and design compelling PowerPoint presentations, enhancing communication of product value- Conducted in-depth market research to identify emerging beauty trends, recommending key ingredients that informed sales strategies- Responsible for administrative tasks such as filing away paperwork, and managing an inventory spreadsheet that optimized space for new trending formulations, streamlining operations.- Assisted the Marketing Team in successfully planning beauty trade shows by preparing formulation kits and printing flyers. Show less

J. Knipper & Company, Inc.
Nov 2019 - now- Maintain open and transparent communication with clients for ongoing business.- Oversee the execution of client programs and monitor the program’s performance.- Collaborate with the Account Manager in implementing new programs by determining correct operations flow within the client programs and new client accounts. - Oversee the day-to-day operations of an assigned client program by handling administrative responsibilities- Monitor and analyze inventory levels of drug samples and marketing materials- Preparing reports to send to the assigned client on a weekly basis- Complete program management tasks as identified by the Program Manager or Account Manager
Program Manager
Jan 2022 - nowProgram Coordinator
Nov 2019 - Jan 2022
Licenses & Certifications
- View certificate

Shane Snow on Storytelling
LinkedInJun 2024 - View certificate

Content Marketing Certification
HubSpot AcademyJul 2024 - View certificate

Social Media Marketing
HubSpot AcademyOct 2025 - View certificate

B2B Foundations: Content Marketing
LinkedInJul 2024
Volunteer Experience
Food Service
Issued by NASCAR on Oct 2016
Associated with Tiffany Harvey
Languages
- enEnglish
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