Experience

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  Unilever

  Feb 2010 - Jun 2010

  Customer development business partners, intern

  ※ Developed & executed strategies to enhance the performance of sales personnel (in collaboration with Accenture). Analyzed & revised job descriptions & KPI matrix for better motivation. Researched & improved business processes through optimization and partial automation. Prepared & executed CD Academy RUB launch to ensure talent retention & consistent development including creating a web-based training portal

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  Samsung electronics

  Mar 2012 - Apr 2014

  ※ Best Employee Award by Latam CEO Outstanding Performance Award by President of Samsung Chile※ Developed & executed marketing strategy to position Samsung as a leading B2B brand. Optimized marketing budget allocation to ensure cost-efficiency and maximized ROI. Diversified marketing activities mix to better reach target audience . Facilitated biz. opportunity generation through large-scale events and media campaigns ※ Designed & implemented Channel partner program to ensure stronger market position. Analyzed competitive landscape to ensure differentiation. Leaded web-platform and communication materials development. Negotiated with key partners and trained sales people for successful launch※ Re-engineered biz. opportunity pipeline management processes . Reinforced proper use of in-house software by constant system improvement and coaching. Pioneered systematic reporting for better decision-making and on-time problem solving Show less ※ Developed & implemented sales strategy to ensure target achievement & profit growth. Managed up-to-date product mix & pricing (3 product groups, 200+ SKU). Ensured accurate & timely forecasting to shorten L/T & improve logistics. Supported large-scale deals with major companies, hotels & governmental institutions※ Improved business processes & communications (12 countries & 5+ functions in HQ). Facilitated mutual understanding & mitigated cultural differences in multinational environment. Supported multiple requests & processes simultaneously & in a timely manner. Managed large amounts of quantitative & technically sophisticated data Show less

  • Enterprise Business Division, Business Development, Group Leader

    Apr 2013 - Apr 2014

  • B2B Display Marketing, CIS Area Management, Associate

    Mar 2012 - Mar 2013
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  Independent

  Jun 2014 - Oct 2017

  Consultant, entrepreneur
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  Samsung electronics

  Oct 2017 - Jan 2021

  Digital appliances, product management, group leader

  ※ "Think Hard” Award by Subsidiary President※Developed & implemented short & long-term strategy for 7 product groups in order to achieve Yearly & Monthly Targets for Chilean & Bolivian Market. Carried our deep market analysis in order to improve forecast accuracy by model by week. Defined product strategy: Managed product life cycle, model replacement & introduction. Constantly communicated with HQ and Factories to assure timely product arrival & availability. Monitored PSI on daily basis to react immediately to market fluctuations※ Contributed into improving divisions’ profitability. Introduced new pricing approach based on promo type & duration, defined channel strategy. Monitored on weekly basis pricing levels and took actions to increase ASP, CPI & API. Controlled correct SOI allocation by Retail in order to improve investment efficiency. Introduced new SKUs, product lines and channels with better profitability※ Guaranteed constant Market Share improvement. Carried-out seasonal & tactical Mktg campaigns to build brand awareness & preference. Managed Yearly Mktg Investment Budget. Planned & implemented retail Co-op activities to generate extra Sell-out in a cost-efficient manner. Implemented E-Merchandizing tools to Improve online participation (pricing, delivery, visibility etc.) Show less

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  Electrolux

  Feb 2021 - now

  Senior product line manager, food preparation