Davinindya Giffar

Experience

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  Mindshare

  Mar 2017 - Apr 2019

  Working on media agency as media buying¸ this position involved speed, team work, and provocation, start from research and get the insight, we develop a strategy to penetrate our objective. Orchestrate media to help brands connect with their audience via ATL, BTL, Digital, e-commerce and everything in betweenClient: Unilever - Ice Cream Category, Body Care CategoryResponsibility :1. Address client’s business objective to develop innovative business building solutions by converting the inputs from brand research, creative agencies and specialist teams into an integrated marketing campaign2. Design an online to offline consumer journey and vice versa for customer acquisition and retention to create better customer experience3. Market research and input – Proactively update clients with latest media trend and digital media insights. Monitor competitors activities and provide suggestions with tackle strategies.4. Manage the overall planning, budget setting, ROI estimation, execution and postmortem of the campaigns briefed in with brand and marketing manager5. Advice clients for the on-going project adjustment and current trends update to improve campaign performance in daily basis6. Seek community and start-up partnership opportunity to conduct innovative campaigns or activities beyond traditional media buys to creatively reach audience in today omni-channel environment7. Build trust, meaningful relationships with clients, as well as relevant internal and external stakeholders.8. Specialties: Online marketing (Performance based marketing, precise marketing, e-commerce & CRM) and event activation Show less

  • Connection Planner

    May 2018 - Apr 2019

  • Investment Executive

    Mar 2017 - May 2018
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  OMD Worldwide

  Mar 2019 - Mar 2021

  Planning Manager

  Hybrid strategic media planner (Digital and ATL)Managing Planning team to gain client's objective and conduct reporting to HQ and Global levelRoles and Responsibility :1. Provide future plan – Engage with key stakeholders to determine strategy & investment governance process requirements, gather and organize client’s feedback, provide overall review with future plan for the next media campaigns.2. Liaise with cross departments – work closely with content, operation and other departments for resource alignment. Think innovatively and create creative marketing plan for clients.3. Formulate campaign strategy – Serve as marketing expert through thought insights and best practice sharing. Understand the requirement and pain points of clients and provide formulated strategy to reach client’s marketing objectives4. Market research and input – Proactively update the sales team with latest media trend and digital and ATL media insights. Monitor competitors activities and provide suggestions with tackle strategies.5. Preparing proposals for client pitching – Orchestrate strategies, priorities and business objectives across brand teams and sales teams, and analyse the potential clients, market trends and consumer behaviour. Create insightful pitching deck to land clients.Clients :1. Telkomsel2. Gudang Garam3. Reckitt Benckiser4. Gojek Show less

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  Shopee

  Mar 2021 - May 2022

  Marketing Campaign Promotion Associate

  Lead Special Campaign Vouchers & Free Shipping Team Responsible for managing monthly specials and large-scale campaigns, including Free Shipping Vouchers (FSV), with a focus on seamless execution and coordination.Roles and Responsibility :• Planned and executed large-scale promotional campaigns, ensuring timely delivery and adherence to budget.• Ensured promotional Terms & Conditions were approved by all stakeholders.• Managed adhoc promotion projects, delivering outputs as agreed.• Maintained high-quality campaign delivery through effective planning and communication. Show less

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  Kopi Kenangan

  May 2022 - now

  Lead plan APP campaigns, responsible for driving customer engagement and retention through effective CRM and loyalty strategies, leveraging data-driven insights to enhance customer experiences and maximize business impact, Including:1. App related campaigns• Create APP campaign plans, schedule, and execute• Conduct day to day monitoring of APP campaigns • Supporting APP promotions from other departments and brands2. External Partnership Campaign• Manage APP campaign from third-party partners including payment and delivery channels• Supporting initiatives featuring new product and new brand launch3. CRM Lifecycle Management• Managed CRM and loyalty programs, ensuring alignment with business goals and customer needs• Developed and executed targeted campaigns to boost customer retention, engagement, and lifetime value• Analyzed customer data to identify trends and create personalized marketing strategies• Monitored and reported key performance metrics, driving improvements in CRM and loyalty initiatives Show less

  • CRM & Loyalty App Marketing Manager

    Apr 2025 - now

  • Junior Manager CRM & Loyalty

    May 2022 - May 2025