Waldir Marquez Espiritu

Experience

• 

  SOMARK - Digital agency - increase your sales with

  Mar 2014 - Mar 2016

  Main Client: Julio Guzmán Cáceres.Interview / Gestión:https://gestion.pe/peru/politica/waldir-joven-hizo-famoso-julio-guzman-redes-114007- Politicy Idea & conceptualization for digital campaign.- Branding & Spots.- Engagement.- ATL/BTL.- Creative copywriting.- Content strategy.- Content curation.- Storytelling. Main Clients: Gildemeister - Manasa (MINI - VOLVO - BMW MOTORRAD - LAND ROVER)- Idea & conceptualization for digital campaigns.- Creative copywriting.- Content strategy.- Post Planning.- Facebook Insights, Twitter Analytics.- Content curation.

  • Copywriter for Politic Campaings

    Feb 2015 - Mar 2016

  • Copywriter

    Mar 2014 - Feb 2015
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  Fahrenheit DDB

  May 2016 - Dec 2017

  Copywriter

  Main Clients: BBVA Continental - Oncosalud - Clínica Delgado - Movistar - Oeschle.- Idea & conceptualization ATL | BTL | Digital.- Creative copywriting.- Content strategy.- Content curation.- Storytelling.

• 

  Havas

  Jan 2018 - Jan 2019

  Senior Copywriter

  Main Clients: Scotiabank - Claro - Volkswagen - SsangYong - PUCP - Euromotors - Movistar - Fox Sports Radio - Gildemeister - Beat - Innato - Pecsa - Clínica Internacional - Visanet.- Marketing Planning and direction of meetings with stakeholders- Idea & conceptualization for village campaigns- Creative copywriting.- Content strategy.- Content curation.- Storytelling.

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  MACGA SAC

  Feb 2019 - Oct 2023

  I managed strategic campaigns aimed at connecting with our audience through creative, holiday-focusedinitiatives. My main responsibilities were:- Campaign planning and development: I oversaw the full cycle of digital campaigns, fromconceptualization to execution, ensuring compliance with objectives.- Resource and team coordination: I collaborated with internal teams and external suppliers to select andmanage materials and resources needed for each campaign.- Social media and communication channel management: I led the social media and mailing strategy toimprove visibility and engagement, optimizing performance on each channel.- Performance analysis and optimization: I monitored and evaluated campaigns through key metrics inGoogle Ads, Meta Ads, and Twitter, applying adjustments to maximize return on investment. Show less In my role, I led strategic projects to drive the growth of Movistar, HydroMountain, Stevia EndulVida, Babies, which is the MACGA Company Portfolio as an umbrella for a variety of markets. Customer engagement through innovative digital initiatives.My responsibilities included:- Project Planning and Strategy: Defined and coordinated the implementation of digital campaigns aligned with the brand vision, establishing objectives, timelines, and necessary resources.- Digital Campaign Management: Led campaign planning, execution, and analysis, ensuring compliance with KPIs and continuous optimization.- Sales: Developed products to integrate marketing initiatives and optimize processes.- Resource and Budget Management: Allocated resources, monitored resource usage, and managed the marketing budget to meet project objectives without exceeding costs.- Performance Analysis: Automated campaign performance by analyzing detailed data. Show less

  • Project Manager

    Nov 2021 - Oct 2023

  • Marketing Project Manager

    Feb 2019 - Oct 2021
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  Boost Mobile

  Oct 2023 - Nov 2024

  IT Project Manager

  I led creative projects ensuring deadlines, budgets, and quality. My key roles include:- Planning and Execution: Develop detailed plans with timelines and budgets.- Team Coordination: Lead meetings to align the team on goals.- Client Collaboration: Define requirements and manage expectations.- Progress Monitoring: Monitor progress and adjust to meet deadlines.- Risk Management: Identify and mitigate risks with contingency plans.- Cross-Functional Communication: Collaborate across creative, marketing, and operations teams.- Agile Methodologies: Use Scrum/Kanban to improve efficiency.- Reporting and Presentations: Generate reports and presentations for senior management. Show less