
Akanksha D.
Graphic Design Intern

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About me
Lead Product Designer | Building user-centered and innovative solutions for business growth across diverse industries, including Energy, Finance, Retail, Logistics, Telecom, and more
Education

Karnataka Chitrakala Parishath
2011 - 2015Bachelor of Visual Arts Design and Applied ArtsCompleted coursework in branding, storytelling, animation, and visual design, applying my skills through hands-on projects.

National Institute of Design
2015 - 2018Master of Design New Media DesignPioneered several interdisciplinary experimental projects involving Augmented Reality (AR), digital products and tangible interactions, from concept to completion.
Experience

The Brood
May 2013 - Jun 2013Graphic Design InternDesigned graphics and marketing communication materials for IT brands.

J. Walter Thompson Worldwide
Apr 2014 - May 2014Graphic Design InternDesigned graphics and marketing communication materials for consumer products and services brands.

The Walt Disney Company
May 2017 - Nov 2017Animation Development InternDeveloped animated show concepts from storyboards, characters, environments, animatics and animations.

Tata Elxsi
Oct 2018 - Oct 2019Senior User Experience DesignerDesigned wireframes, mockups, and prototypes for various enterprise applications (telecom customer care platform, OTT device testing tool, AI-powered video analytics app, fleet management system) and consumer applications (self-checkout kiosk and mobile checkout app).Leveraged user research and analysis (contextual enquiry, competitive analysis, concept testing, eye tracking, task analysis etc.) to inform design decisions and deliver impactful client presentations.

Credit Saison India
Nov 2019 - Dec 2020User Experience DesignerOptimized loan application platform design with user feedback, catalyzing a 33% faster hourly processing through simplified navigation, workflows and information architecture. Championed an organization-wide design system, reducing new feature development time by 23% and boosting consistency.Led product-wide analytics integration, leading to a 20% increase in stakeholder buy-in for the product roadmap through actionable user insights.Implemented a streamlined UX process for product-user alignment and development efficiency. Show less

Shell
Jan 2021 - Sept 2024Spearheaded design for 2 web platforms (1 blockchain-based) driving an 18% increase in low-carbon solution adoption by companies, accelerating net-zero progress.Employed UX research and data analysis methods (interviews, surveys, A/B testing, usability testing, persona creation, heuristic evaluation, task flows etc.) to achieve a 35% increase in user engagement through strategic design enhancements.Built design learning programs for 750+ employees, promoting a customer-centric culture.Facilitated 40+ design thinking workshops aligning stakeholders on a clear product vision, user-centric features, and an efficient development roadmap.Mentored 10+ junior designers, fostering collaboration and professional growth. Show less
Senior Product Designer
Aug 2024 - Sept 2024Product Designer
Jan 2021 - Jul 2024

MindBridge
Oct 2024 - nowLead Product Designer
Licenses & Certifications
- View certificate

Insights for Innovation
IDEO UFeb 2022
Honors & Awards
- Awarded to Akanksha D.Gold for Best CX Solution of the Year 2023 International Customer Experience Awards (ICXA) Nov 2023 Pioneering Avelia, a novel blockchain-based book-and-claim platform for decarbonising air travel.
- Awarded to Akanksha D.SVP CIO Award Shell Jul 2022 Growing trust in the Shell brand by designing an intuitive Shell Supplier Energy Transition Hub, fostering collaboration for a net-zero future.
- Awarded to Akanksha D.VP CIO Award Shell Jun 2021 Continuous learning and design excellence in the Shell Supplier Energy Transition Hub, driving user engagement and a sustainable future.
- Awarded to Akanksha D.Customer Appreciation Award Tata Elxsi May 2019 Human-centered design of the Shell Scan & Go product, driving a faster and more convenient checkout experience for customers.
- Awarded to Akanksha D.Achievement, Dedication & Excellence Award Shell Apr 2019 User experience innovation in the Shell Scan & Go product, streamlining the checkout experience for customers.
- Awarded to Akanksha D.Certificate of Merit for Academic Excellence College of Fine Arts Karnataka Chitrakala Parishath Mar 2015 Demonstrating exceptional design talent and academic achievement.
Languages
- enEnglish
- hiHindi
- kaKannada
- frFrench
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