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Parth Kothari

Parth Kothari

Business Analyst

Followers of Parth Kothari1000 followers
location of Parth KothariMumbai, Maharashtra, India

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  • Timeline

  • About me

    NMIMS'26| Marketing Officer at IIFL Finance | Search Engine Optimization

  • Education

    • UpGrad.com

      2023 - 2023
      Digital Marketing

      As a passionate learner in the ever-evolving world of digital marketing, I have taken the initiative to enhance my skills and knowledge through Upgrad's Digital Marketing Course.

    • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

      2024 - 2026
      Master of Business Administration - MBA Marketing

    • K. J. Somaiya Institute Of Engineering and Information Technology

      2018 - 2022
      Bachelor of Technology - BTech Information Technology

  • Experience

    • Drona Pay

      Nov 2022 - Apr 2023
      Business Analyst

    • IIFL Finance

      Oct 2023 - now
      Marketing Officer

      -Implemented and analyzed the data to create SEO performance and GMB reports on website traffic and user engagement KPIs.-Coordinated with cross-functional team to execute SEO and GMB tasks.-Defines the most important Local SEO KPIs to improve the leads from GMB-Worked with a content writer and marketing teams to drive SEO content creation and upload the content on the website.-Research, analyze, and share insights on competitor websites and GMB optimization.-Recommend website architecture, content, and linking changes to improve organic traffic growth for targeted keywords.-Data analysis and creation of SEO reports on traffic, keyword rankings, and other measurable aspects. Show less

  • Licenses & Certifications