David Semail, MBA

Experience

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  Student Works Painting

  Nov 2008 - Jan 2011

  Franchise Owner & Operator

  • Developed and managed a business with total revenue of $160,000+ and 30% profit over two summers of production• Performed residential house painting estimates, wrote up and sold contracts to prospective clients, and managed client relationships from sale to job completion• Recruited, interviewed, hired, and managed all employees (marketers and painters), and oversaw all equipment and materials purchasing and maintenance• Generated leads through door-to-door cold calls, large-scale mailouts, and client referrals• Nominated for the Rookie Franchisee of the Year and the Student Works Quality Awards Show less

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  Kwantlen Polytechnic University

  Mar 2014 - Apr 2017

  Student Recruitment Coordinator

  I managed diverse stakeholder relationships and was responsible for the communication of admission policies for all programs as part of the Future Students' Office. • Successfully managed a multi-district recruitment portfolio during a time of declining enrolments (increased applications by 27% and registered students by 17% in my first recruitment cycle; further increased applications by 4% and registered students by 21% in my second).• Researched, proposed, and cultivated nascent markets to diversity sources of recruitment, and liaised with the School of Business and the Faculty of Science and Horticulture to determine their needs and implement new recruitment initiatives.• Tracked, managed, and reported on expenses arising from local and cross-province recruitment and outreach activities utilizing various reporting and reconciliation tools, and performed cost-benefit analysis.• Developed print and digital communication materials, and provided recommendations on institutional marketing efforts.• Identified business intelligence gap and obtained real-time access to applicant data from the Office of the Registrar, on which I would perform data cleansing and analysis, allowing for creation of novel data-driven recruitment plans for each recruiter’s portfolio, as well as year-over-year comparison reports.• Planned major events for recruitment, community engagement, and KPU’s first conversion evening which has continued to be an institutional priority.• Collaborated to modernize drop-in advising procedures though online sign-in, enabling instant notification for recruiters on shift, and more effective tracking of prospects and appointment volume across four campuses.• Collaborated to redesign the department’s shared drive architecture, and trained staff on proper procedures to keep business-critical information accessible.• Interviewed professional staff candidates and developed training materials for the office.• Consulted on ezRecruit CRM implementation. Show less

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  Beedie School of Business at Simon Fraser University

  Apr 2017 - now

  I was responsible for new undergraduate student recruitment at the Beedie School of Business. In addition, I oversaw the school’s Surrey Campus operations and contributed to overall Undergraduate Programs strategy as a member of the leadership team. I did this through:• Strengthening working relationships with university leaders, faculty, staff, and external stakeholders, and collaborating to drive enhanced operational and strategic value for the school.• Identifying and sharing data-informed opportunities and risks. Show less I oversaw strategic planning and management of the recruitment and transition lifecycle, as well as Surrey advising and recruitment staff. This involved fostering key relationships within and outside of the institution, leading engagement in the external community, and solving escalated problems. • Transitioned recruitment and conversion activities to online environment during Covid-19 pandemic, and developed new outreach initiatives in recognition of this unprecedented operating environment and shifting stakeholder preferences.• Worked closely with institutional Student Recruitment and Admissions, University Communications, Business Analysis and Assessment, SFU Beedie Marketing and Communications, and other institutional partners to advance strategic recruitment and enrollment priorities.• Collaborated with management in other SFU Beedie units (Admissions and Strategic Enrollment Management, Student Engagement and Development, Career Management Centre, Co-operative Education, Office of International Programs and Partnerships, Experiential Learning, etc) to ensure organizational alignment and exceptional service delivery. • Hired, trained, and coached professional recruitment and advising staff.• Continued to oversee the Peer Recruiter program that I developed in my previous role. Show less I was responsible for day to day delivery of recruitment programming and initiatives, advised on recruitment strategy and budget, and supported current students as a member of the academic advising team. • Developed relationships with stakeholders in surrounding secondary schools, colleges, and universities to drive the recruitment of well-qualified candidates.• Led the adoption of Salesforce CRM as the primary user, tester, and trainer for the school. This involved identifying technical barriers and process deficiencies, contributing to audit reports, and making recommendations to facilitate adoption, as well as co-developing business processes for Events, Cases, Contacts, and Campaigns which later were adopted by other units in the university.• Established novel tools to make data-informed recruitment decisions, such as a multi-source (Tableau, TRACS, BC Ministry of Education) database which I used to generate comprehensive year-over-year and real-time reports.• Developed and managed a novel Peer Recruiter program where student ambassadors visited high schools to enhance the reach and reputation of SFU Beedie in the community, and fostered excitement around pursuing a business education at SFU.• Created recruitment and conversion presentations, secured opportunities to visit high ROI institutions for delivery to audiences of 200+, and represented the school at prominent events.• Advised MarCom to develop targeted materials, advertising campaigns, and website pages based on analysis of stakeholder needs and best practices for recruitment.• Contributed to the screening, hiring, and training of professional and student staff. Show less

  • Associate Director, Strategic Enrollment Management

    May 2023 - now

  • Associate Director, Student Recruitment & Marketing

    Mar 2021 - May 2023

  • Manager, Student Recruitment

    Jun 2020 - Mar 2021

  • Recruitment, Academic and Student Affairs Advisor

    Apr 2017 - Jun 2020