
Roy Richerd
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About me
Business Development Manager @ Andra Advertising |Results-Driven Professional | 15 Years in Business Development & Strategic Market Positioning | Specializing in BTL Advertising| Proven Track Record in BTL Advertising
Education

CIM UK
2013 - 2014Chartered in Marketing Marketing/Marketing Management, GeneralCIM UK

Isipathana College
1993 - 2006
Experience

Standard Chartered Bank
Aug 2008 - Jan 2011OfficerBack office Operation- Central Cheque Clearing Department

.iMacvis (subsidary of Alanya Holdings Pvt Ltd)
Feb 2011 - Jan 2015Business Development ExecutiveSales & Marketing, Purchasing, Technical Support, Customer Service

Caffe Lanka Extreme (Pvt) Ltd - Authorized Distributor & Import "CAFFITALY" Sri Lanka
Feb 2015 - May 2015Corporate Account ExecutiveCorporate sales relies heavily on relationship building and consultative selling. Since the stakes are high, selling cycle is usually long and decision making involves multiple stakeholders, there are a lot of varied responsibilities that a corporate sales executive needs to undertake.Key Responsibilities:Researching and identifying sales opportunity, generating leads, target identification and classificationReaching out to new customers and making presentations or pitches outlining the benefits of product/ services.Understanding the client requirements and then customizing the product/services as per their needsMaintaining relationship with all potential and existing clientsEnsuring proper servicing and after sales support to clientsData reporting to management and gathering market intelligence Show less
Ltd.webp)
Lanka Security Printing(Pvt)Ltd
Jul 2015 - Apr 2016Business Development Executiveo Work with and expand current prospect database within specified business sectors to generate effective leads & exceed sales targets for the businesso Develop a Sales Contact plan direct marketing, and attending Government & Private Industry Events to build with relationship with key prospects.o Respond to incoming Requests for Information (RFIs), Requests for Proposals in a Professional and creative manner.o Maintaining relationship with all potential and existing clients.o Ensuring proper servicing and after sales support to clientso Data reporting to management and gathering market intelligence Show less

Andra Advertising (Pvt) Ltd
May 2016 - nowBusiness Development Manager
Licenses & Certifications

The Fundamentals of Digital Marketing
Google Digital GarageApr 2020
Trade Marketing and Sales Management
Sri Lanka Institute of Marketing-SLIMOct 2024
Brand Management
Sri Lanka Institute of Marketing-SLIMFeb 2025
Languages
- enEnglish
- siSinhala
- taTamil
- taTamil
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