Keren Attas

Experience

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  Edelweiss Air AG

  Jan 2011 - Jul 2012

  Flight Attendant - before starting University

  ✈️ Long-haul & Short-haul Flights: Experience with both long-distance and short-duration air travel.💼 Business & Economy Class: Familiar with both Business and Economy class services for varied travel needs.

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  CPM Switzerland AG, USP Partner AG, Compétence Image

  Mar 2012 - Jun 2014

  Promotional Representative, Hôtesse d'accueil
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  CPM Switzerland AG

  Jul 2014 - Jul 2014

  Client Service Trainee

  🤝 Project Support: Assisting the Project Manager with planning and staffing promotional personnel.

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  Nestlé

  Aug 2014 - Jul 2016

  Category Development Analyst

  Competences🎯 Promotional Strategy & Campaign Management: Expertise in creating impactful promotional strategies for brands like NESCAFÉ Dolce Gusto and Special T.🚀 Product Launch Coordination: Skilled in aligning promotional efforts with product launches to optimize market entry.🤝 Cross-functional Collaboration: Proficient in working with marketing agencies, account managers, sales teams, and logistics partners.📚 Training & Material Development: Experienced in designing sales training modules and developing effective point-of-sale materials.📊 Data Analysis & CRM: Skilled in analyzing channel data and managing customer engagement plans to boost brand performance.Achievements🛒 National In-store Promotions: Led in-store campaigns for NESCAFÉ Dolce Gusto and Special T, significantly boosting brand visibility.🗓️ Successful Product Launches: Coordinated product launches for NESCAFÉ Dolce Gusto, achieving strong market penetration.🌐 Seamless Team Collaboration: Fostered cross-team and partner collaboration to drive successful promotional campaigns.📈 Sales Performance Enhancement: Improved sales results through targeted training and innovative point-of-sale initiatives. Show less

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  Nestlé Nespresso SA

  Sept 2017 - Jan 2022

  Competences🤝 Key Account Management & Strategy Development: Skilled in crafting and executing growth strategies for key accounts aligned with operational plans.🌐 Relationship Building & Maintenance: Expert in fostering strong, long-term partnerships with key accounts.📊 B2C Sales Strategy Execution: Proven ability in driving B2C sales strategies through effective field collaboration.📋 Plan Development & Collaboration: Expertise in creating and implementing Key Account Plans with stakeholders across shopper experience, marketing, and sales.🛒 Category Management & Collaboration: Proficient in launching Category Management projects alongside internal teams like the Nespresso Shopper Experience Team.Achievements🚀 Growth Strategy Implementation: Successfully executed a growth plan for key accounts, leading to sustainable business development.📈 Strategic Relationship Building: Built and strengthened relationships with 9 key accounts (5 physical, 4 digital), driving consistent collaboration.💼 B2C Sales Execution: Enhanced client engagement through targeted B2C sales strategies, boosting sales outreach.🎯 Key Account Planning: Played a vital role in developing and executing Key Account Plans, improving marketing and sales collaboration.🛠️ Category Management Leadership: Led initiatives to optimize market segmentation and product placement with support from the Nespresso Shopper Experience Team. Show less Competences🛠️ Project Management & Strategy Deployment: Skilled in executing nationwide in-store visibility projects, including furniture setups, merchandising, and coffee campaigns.📣 Communication & Brand Representation: Experienced in leading brand communications, managing agency collaborations, and enhancing visual merchandising.🚀 Business Development & Brand Expansion: Proficient in expanding Nespresso’s footprint in alternative sales locations while maintaining brand integrity.🤝 Stakeholder Collaboration & Coordination: Expert in managing diverse stakeholders, from trade partners to agencies, to ensure smooth project execution.💰 Budget Oversight & Analysis: Competent in budget management, including forecasting, CAPEX, PFME, and ROI assessments.Achievements🏢 Nespresso Corner Projects: Led projects such as corner refurbishments, furniture installations, and interactive content at points of sale.📊 In-store Presence Amplification: Enhanced brand visibility through 350 mall events, 35 pop-ups, and 40 new Npoints annually.⚡ Rapid Roll-out Success: Accelerated the launch of 40+ Npoints at Manor within a year, optimizing communication for peak periods.🎯 SPOC for Key Partners: Acted as the single point of contact for Manor and other partners, ensuring efficient Npoint roll-outs and streamlined logistics for events.📈 Budget Management Excellence: Drove cost efficiency by managing project budgets effectively, optimizing ROI for Nespresso initiatives. Show less

  • Key & Digital Account Manager Switzerland

    Feb 2021 - Jan 2022

  • Project Development Manager (Trade & Retail)

    Aug 2020 - Feb 2021

  • Project Manager Trade Marketing

    Sept 2019 - Aug 2020

  • Junior Project Manager Trade Marketing

    Sept 2017 - Aug 2019
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  Sprinklr

  Jan 2022 - now

  Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises and more than 50% of the Fortune 100. As a Success Manager at Sprinklr, I act as the main point of contact for clients, helping them maximize the platform to meet their strategic goals.Achievements:✅Trusted Advisor for strategic clients (Roche and Richemont): Built strong relationships, improving their use of Sprinklr.🌍Driving Global CXM Unification: Helped clients unify their customer experience management, boosting multi-channel outreach.🚀Successful Deployments: Led clients in implementing Sprinklr, streamlining internal collaboration and customer engagement at scale. Show less

  • Enterprise Account Executive

    Feb 2025 - now

  • Senior Customer Success Manager - Richemont & Roche

    Jan 2022 - Feb 2025