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Zhanna Strelnikova

Zhanna Strelnikova

Analyst, Business Development and Strategy Department

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location of Zhanna StrelnikovaKyiv, Kyiv City, Ukraine

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  • Timeline

  • About me

    Business development | Strategy and Innovation | Top blue chip global FMCGs

  • Education

    • WU (Vienna University of Economics and Business)

      2009 - 2009
      Summer University Finance

      Activities and Societies: Managerial Accounting, Budgeting, Reporting tools, Competitive Strategy and Strategic Management

    • Kyiv National Economics University

      2009 - 2010
      Master Financial Management in Business

      Activities and Societies: Tax and Financial Management, Financial Markets Established in 1906.

    • Kyiv National Economics University

      2004 - 2008
      Bachelor Finance

      Activities and Societies: Marketing, Management, Banking, Statistics, Macroeconomics, Accounting, Financial Market, Financial Analysis, Investment, Insurance, Budgeting. Established in 1906.

    • MIM-Kyiv Business School

      2020 - 2021
      Master of Business Administration - MBA Business Administration and Management, General

      Ukraine's #1 business school according to the EDUNIVERSAL ranking. AMBA and IQ (CEEMAN) accredited. Established in 1989.

  • Experience

    • Credit Europe Bank N.V.

      Sept 2008 - Jun 2010
      Analyst, Business Development and Strategy Department

      Market and consumer analysis: opportunities to establish new services and chain, extend current customers. Assistant in strategy development.

    • IDS Ukraine

      Jul 2010 - Jul 2012
      Market Research and Strategy Manager, Marketing Department

      - Brand performance analysis (marketing research, internal sales, communication, trade activities)- Participation in developing annual marketing plan in accordance with targets set for the brands- Close cooperation with research agencies (Nielsen, Millward Brown, IPSOS, GFK, Kantar).

    • PepsiCo

      Aug 2012 - Nov 2018

      • Beverages category management (7 brands);• Development & implementation of Marketing strategy & annual Brand plan in accordance with company business plan;• New product launch & Innovations (Mirinda, Pepsi MAX, Pepsi with flavours);• Brand and category P&L management, annual budgeting;• Revenue management (pricing strategy, promo principle, exclusive offers for Key accounts);• Experience in sponsorship – FC Shakhtar, Champions League, TV – M1 Music Awards, Eurovision.Project Lead Championship League Final Kyiv 2018. Show less

      • Category Marketing Manager (Carbonated Soft Drinks)

        Jan 2015 - Nov 2018

      • Brand manager (Pepsi)

        Aug 2012 - Dec 2014

    • The Coca-Cola Company Ukraine

      Nov 2018 - Sept 2019
      Chief Marketing Officer Ukraine & Moldova

      Portfolio management (Coca-Cola, Sprite, Fanta, FuzeTea, BonAqua). Developing a comprehensive marketing strategy and execute a sophisticated marketing plan, while effectively managing brand and reputational risk, to ensure the internal and external brand is optimally aligned with the organization’s strategic objectives.

    • Skyrocketing. Marketing consultancy

      Feb 2020 - now
      Marketing Consultant

      Boutique marketing consulting services. One-on-one consultations to assist with brand development and launches, strategy development and innovation, critical analysis of marketing strategies, and motivational speeches for teams.

    • USAID AGRO Ukraine

      Jan 2022 - Dec 2022
      Marketing Consultant

      As a marketing consultant, I provided small and medium-sized businesses with expert guidance on updating their strategies, portfolio, and help with relocation due to changed environment (war). With my extensive experience as a marketer, I was able to offer tailored solutions and help these businesses thrive despite the challenges they faced.50+ business participated 500+ hours of consultations

    • Henkel

      May 2022 - Sept 2023
      Global Strategy and Innovation Manager

    • Confidential

      Nov 2023 - now
      Chief of staff (business development, strategy & marketing, innovations)

  • Licenses & Certifications

    • Training on Entrepreneurship

      Vacuum Deep Tech Acceleration
      Nov 2024

    • Vacuum Deep Tech Accelerator 12-week program

      Vacuum Deep Tech Acceleration
      Oct 2024

    • INSEAD - Innovation in the Age of Disruption

      INSEAD
      Jun 2023
      View certificate certificate

  • Honors & Awards

    • Awarded to Zhanna Strelnikova
      TOP-25 Business woman of Ukraine 2020 Business Magazine Vlast Deneg Mar 2021 Driver of local Ukrainian small and medium business. Entered the rating as an active ambassador of local SMEs for the business development and brand building.
    • Awarded to Zhanna Strelnikova
      Silver Effie Award Effie Ukraine Dec 2019 In Ukraine, 89% of young people face bullying. In 2019, Sprite has made it its mission to start public debate and refresh youth confidence.Task was to natively raise the complex topic of hating and talk about the value of equality, tolerance and self-confidence.Results:- Sprite was the first to raise the topic in Ukraine- 20 560 000 impressions of publications- 4 800 000 reach of unique Facebook users- 3,540,125 unique Instagram users reach- 70+ user stories-… Show more In Ukraine, 89% of young people face bullying. In 2019, Sprite has made it its mission to start public debate and refresh youth confidence.Task was to natively raise the complex topic of hating and talk about the value of equality, tolerance and self-confidence.Results:- Sprite was the first to raise the topic in Ukraine- 20 560 000 impressions of publications- 4 800 000 reach of unique Facebook users- 3,540,125 unique Instagram users reach- 70+ user stories- Free media effect- 2 video manifestos and “Anthem of Confidence” in the final of the campaign Show less
    • Awarded to Zhanna Strelnikova
      Grand Prix Effie Award Effie Ukraine Dec 2018 Pepsi ranked its own score at least 10 (average), and increased by 13.3%!Average summarized results of 2018 rock: Pepsi - 48.7%, Coca Cola - 46.7% (Ob'ymi YTD'18, very-veresen) Serpni 2018 has the best result, in fact, the growth rate was 17.5%: Pepsi - 50.3%, Coca Cola - 44.9%. With this rank, Pepsi has become the leader of the Ukrainian market and the first market in the EER region, which is the best place for Coca-Cola.
    • Awarded to Zhanna Strelnikova
      Gold Effie Award Effie Ukraine Dec 2013 Pepsi Retro's campaign was to support sales of the product during the New Year period - a period of aggressive communication from a competitor. The campaign was based on a limited edition bottle of Pepsi Retro and nostalgic associations with the Soviet Union and Pepsi as the first brand to appear on its territory. The campaign communicates that our life, both yesterday and today, is full of beautiful and bright moments, and Pepsi has always been with the coolest and inspired them to enjoy every… Show more Pepsi Retro's campaign was to support sales of the product during the New Year period - a period of aggressive communication from a competitor. The campaign was based on a limited edition bottle of Pepsi Retro and nostalgic associations with the Soviet Union and Pepsi as the first brand to appear on its territory. The campaign communicates that our life, both yesterday and today, is full of beautiful and bright moments, and Pepsi has always been with the coolest and inspired them to enjoy every such moment. Youth have always been youth.As a result of the campaign, the brand not only did not lose sales in the New Year period for the first time in the last 3 years, but also significantly increased its market share and sales volume. Show less
    • Awarded to Zhanna Strelnikova
      Silver Effie Award Effie Ukraine Dec 2012 Pepsi wanted to translate loyalty into sales and market share, and we created a cool new place for brand fans. Pepsi Likerzzz is a new community based on Facebook or VKontakte profiles. The key is a system that analyzes all participants and connects profiles with similar interests.In 6 months, over 140,396 Likerzzz joined the community, generated 1,460,043 visits and led 4,290,160 earned media contacts. Likerzzz have liked each other's profiles over 33 million times!All of Pepsi's… Show more Pepsi wanted to translate loyalty into sales and market share, and we created a cool new place for brand fans. Pepsi Likerzzz is a new community based on Facebook or VKontakte profiles. The key is a system that analyzes all participants and connects profiles with similar interests.In 6 months, over 140,396 Likerzzz joined the community, generated 1,460,043 visits and led 4,290,160 earned media contacts. Likerzzz have liked each other's profiles over 33 million times!All of Pepsi's targets rose and by July Pepsi had narrowed the gap with Coca-Cola from 21% to 13%. Coca-Cola's relative market share rose + 8.3pp (166% above target). Show less