David Kiernan

Experience

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  ASA Marketing Group

  Oct 2000 - Feb 2002

  Marketing Executive

  - The role encompassed all areas of direct marketing including database management, customer relationship management, fulfilment, creative services, design, SMS marketing, E-mail marketing, event management and customer services.- My role involved developing the strategic direction of substantial marketing campaigns, providing creative direction to agencies, presentations of creative work to clients, overseeing production process and post campaign evaluation.

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  Brooks Group

  Feb 2002 - May 2004

  Sales Representative

  - Responsible for the development of new construction accounts and the management of all existing accounts on the territory. - The role involved calling to construction sites on a regular basis and dealing with foremen, project managers and buyers to generate sales and provide quotations for materials for upcoming projects. - The role also involved informing contacts about new products and the technical specifications.

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  Data Conversion Direct

  May 2004 - Nov 2005

  Business Development Executive

  - Responsible for the sales and product development for a new to market mobile services device specifically targeted at companies in the FMCG and medical industry with field sales teams. - The role involved the generation of my own list of targets and cold calling to generate leads and set up appointments. - Preparation of customised presentations and product demonstrations. - Follow up to meetings and setting up product trials. - Setting up new users on the systems and providing technical support throughout trial periods. - Developing customised online web reports for each account. - Converting trials to monthly subscription customers. Show less

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  Brooks Group

  Nov 2005 - Aug 2006

  Marketing Executive

  - Responsible for the development of marketing strategies and campaigns for the Tubs & Tiles, Brooks and Heat Merchants brands within the group. - The role involved the development of company promotional literature/brochures, planning media selection and media expenditure, advertising design, campaign evaluation, website content management, search engine optimisation, competitor analysis and POS development.

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  Ivoclar Vivadent Australia

  Oct 2006 - Jul 2007

  Territory Sales Manager

  - Responsible for the development of new business opportunities and the management and growth of all existing accounts in the Victoria region. - The role involved selling direct to dental accounts, providing product demonstrations, technical support and ensuring customer satisfaction in all dealings with the company.

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  Colgate-Palmolive

  Jul 2007 - Mar 2023

  - As a Senior Business Development Consultant I continue to develop new business opportunities with dental professionals within Leinster and now also manage the Connacht territory.- I have been the top salesperson in UK/Ireland each year since 2011 with year on year growth above 60% each year.- Promoted to head of UK/Ireland SAP CRM team as an In-Country Expert and lead a team of 3 power users dealing with all technical queries from the team of consultants. Within this role I am also involved with development of business case studies in CRM to improve daily processes and the testing/implementation process for all new procedures.- The SAP/CRM In-Country Expert role also involves representing UK/Ireland hub on all European bi-monthly calls providing advice and best practice recommendations to other European hub experts.- Through the use of BI Excel and campaign & segmentation tools I provide customised KPI reports for both marketing teams on specific product lines and for each sales consultant with their own KPIs and how they are going year to date against all KPIs. Customised reports are created on an ad-hoc basis for marketing management and professional management. Show less - I was promoted to a Senior Business Development role from the team of consultants based on constant achievement of all sales KPI's and sales targets- I provided training to all new starter consultants to the team in UK/Ireland. The training courses were developed in-house by myself and also involved coaching and feedback to all new starters after induction training courses.- I developed a suite of online training materials through the use of uPerforms to assist all consultants by providing a simulation tool that replicated all aspects of SAP CRM daily processes. Show less - I became a member of the UK/Ireland SAP CRM team and provided all technical support for team of 24 consultants as well as testing and implementation of new developments with the CRM system.- Responsible for the development of new business opportunities and management of all ongoing customers’ accounts. - Educating dental professional teams on the range of products available as treatments for the different indication areas and the sales of Colgate product lines direct through the dental channel. - The role involves building strong relationships not only in dental practices but also in private hospitals, HSE clinics, pharmacies and dental hospitals. Show less

  • Business Analyst/Project Manager

    Sept 2016 - Mar 2023

  • Senior Business Development Consultant/SAP CRM Internal Country Expert

    Jun 2015 - Aug 2016

  • Senior Business Development Consultant/SAP CRM Power User

    May 2013 - Jun 2015

  • Business Development Consultant/SAP CRM Power User

    Jan 2011 - May 2013

  • Business Development Consultant

    Jul 2007 - Jan 2011
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  Hill's Pet Nutrition

  Apr 2022 - now

  Senior Product Analyst, D2C eCommerce

  D2C eCommerce Analyst working on global products in the pet food sector.