Elisabeth Chieng

Experience

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  Blue Provident

  Oct 2011 - Apr 2012

  Marketing & Communications Coordinator
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  HBF

  Apr 2012 - Nov 2013

  Marketing Coordinator - Loyalty

  Plan and execute a mix of retail campaigns to increase brand awareness and achieve new acquisition targets.Develop and maintain key relationships with industry partners and key stakeholders.Research and develop new product offerings based on current industry trends and needs.Manage the production of campaign creative; including TV, online, outdoor, radio, direct marketing, press and social media.Coordinate media planning and buying decisions for campaign activity.Support the Marketing Manager and General Manager in the development of brand strategy.Research campaign development of ‘overseas visitor’s health cover’ campaign including press, radio and online platforms.Plan, implement and analyse successful database marketing campaigns to drive retention and optimise customer revenue. Show less

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  Small Business Development Corporation

  Nov 2013 - now

  Marketing and Communications Officer

  Digital Implement digital marketing campaigns including campaign strategy, ongoing management, advert writing, asset creation and conversion tracking. Digital advertising platforms currently include Google AdWords, Facebook ads Manager and Instapage. Analyse data to identify trends, generate reports and adjust digital ad content and schedules as necessary to produce an optimal return on investment. Develop SEO strategy (on-page and off-page) including alignment of keyword findings with title tags and meta descriptions across the SBDC website. Steer landing page development, implementation and A/B testing using Instapage. Development includes publishing landing pages on Custom Domains (CNAME). Event management (WA Regional Small Business Awards)Work with third party providers and regional organisations over the life of the funding agreement, to assist in developing strategies that maximise economic, media and social returns to the State.Implement event development activities such as coordinating stakeholder consultation, funding requirements and marketing strategies.Establish strong relations with external event management and other stakeholders to ensure open lines of communications and assist in the smooth delivery of the contracted parties’ obligations to each other. Provide quarterly reports and advice to Department of Regional Development to assist in budget preparation, planning, implementation and evaluation of Awards strategy. Show less