
Nelly Ndonye
Market Outreach Executive

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About me
Driving Market Expansion, Revenue Growth & Strategic Partnerships for LinkedIn Marketing and Talent Solutions across Sub-Saharan Africa | Digital Marketing Leader | LinkedIn Partners Thought Leader of the year 2020
Education

United States International University
2000 -Bachelor of Applied Science (B.A.Sc.) information Systems technologyBSC Information systems and technology; networking and marketing
Experience

ICEA Lion Group
Feb 2005 - Oct 2005Market Outreach ExecutiveStrategic consulting revolving around the generation of new business from new and already existing agencies, brokers and other middlemen in the insurance industry.

3mice interactive media
Oct 2005 - Oct 2006Account ExecutiveI oversee and expand key accounts, focusing on profitability and identifying new business opportunities. I ensure client satisfaction by effectively managing update requests and maximizing web presence through website traffic analysis. I support project implementation, review long-term communication strategies, and develop impactful online/offline marketing campaigns for clients.

Agency 361 Digital ltd
Nov 2006 - Dec 2010Director - Business DevelopmentCorporate Identity development, Graphic Design, Website concept development, Flash & Multimedia Design Web design, Website Hosting, E-Commerce Solutions, CopyWriting, Search Engine Optimization (SEO). Internet Strategy, Database Integration, Securing Online, Payment gateways.

Modernization Alternatives Limited
Jan 2007 - May 2011Client Service ManagerClient servicing from, scoping through to implementation and handover of the COMESA Yellow Card Management Information System.Support of the technical team in the development, implementation and maintenance of the MIS.

Knowing Limited
Feb 2007 - Mar 2011Business Development ManagerManagement and marketing on the NellyData dashboard and plugin.Management of the core online and SMS system interfaces for the Company and the Company’s clients.Development of mobile and web strategies, independent company Portals and Trade Alliances. Client Management; preparation of Proposals, Contracts and Presentations.

AIB-AXYS AFRICA
Oct 2007 - Jun 2008Marketing ManagerCarry out Marketing research and analysis; Customer analysis, company analysis, and Competitor analysis.Development, planning and the Implementation of a marketing strategyProject, process, and vendor managementDesigning and improving the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricingEnsure that the execution of marketing programs achieves the desired objectives

Digital Brands Group
Mar 2009 - Jul 2010Client Service DirectorExecute the business development process by preparing proposals, PowerPoint presentations, and conducting presentations and pitches.Develop and manage the company's budgets, including both internal and project budgets.Manage and grow key accounts, focusing on profitability of existing projects and identifying new business opportunities.Source, interview, negotiate with, and recruit independent contractors to deliver technical solutions aligned with the company's and clients' business strategies. Show less

Real Useful Travel Company
Aug 2010 - Sept 2010Logistics Assistant to the DirectorClient: Rockefeller FoundationProject handled; managing the logistics of the Rockefeller Foundation president's visit which involved a demonstration of the Farmer help line at the Kencall offices, a media press briefing at crown plaza, interview with Jeff Koinange and a stakeholders Dinner at the Pango Restaurant.

PesaPal
Oct 2010 - May 2011Business Development ConsultantAs a Business Development Consultant at Pesapal, I played a key role in acquiring new clients and expanding the company's presence as a trusted payment gateway provider. I developed effective strategies, conducted market research, and built strong relationships to drive business growth and deliver tailored payment solutions to our clients.

Squad Digital Limited
May 2011 - Sept 2012Business DirectorLed and directed the strategic vision for digital solutions, products, and services at Squad Digital.Worked closely with clients to identify opportunities and develop insight-driven digital strategies.Oversaw successful execution of digital campaigns and ensured client satisfaction.Grew key accounts and pursued new business opportunities.Led a talented team and provided leadership in brand strategy formulation and implementation.

BluePrint Marketing Ltd. An Ogilvy Africa Network Agency
Jul 2012 - Jun 2013Business Director - DigitalIdentified and pursued digital opportunities for clients in various areas such as communication, acquisition, tracking, and monitoring.Advised account leads and clients on digital strategies to align digital marketing efforts with business objectives.Led discussions at a high level to emphasize the significance of digital in the overall marketing landscape.Evaluated emerging technologies and provided expert guidance on their adoption, while utilizing paid searches, SEO, and PPC techniques. Show less

Wild Fusion Limited
Sept 2013 - Sept 2015Country ManagerSet up and efficiently managed all in-country operations, coordinating with partners, clients, and government entities.Developed and implemented plans to increase existing business and capture new opportunities.Analyzed market strategies, deal requirements, potential, and financials to screen potential business deals.Evaluated end-to-end customer experience and optimized channels and touchpoints.Managed financial strategy and budget process to achieve profitability targets.Managed HR and admin strategy, sourcing, training, developing, and empowering the team.Built effective teams, managed programs and projects, and resolved conflicts. Show less

Bean Interactive Limited
Sept 2015 - Apr 2016Business ManagerDeveloped digital marketing strategies and campaigns by analyzing businesses, sectors, competition, and digital opportunities.Identified potential partners and clients, explored opportunities, and conducted meetings and pitches.Coordinated accounts from commissioning to delivery across all offerings, collaborating with department heads and teams.Led team and project meetings and brainstormed new and creative growth strategies to ensure successful project fulfillment.Measured and reported performance of digital marketing campaigns against goals (ROI and KPIs).Evaluated emerging technologies and identified trends and insights to optimize spend and performance. Show less
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Ringier Digital Marketing (RDM) Kenya
Jun 2016 - Jun 2017Head of Ringier Digital Marketing Kenya (RDM)I was in charge of developing and implementing the business, operational and acquisition strategies for our 360 digital agency approach which spans across Africa. I was tasked with the entrepreneurial task of setting up the agency and its operations, identifying and acquiring new business, recruiting, managing and training the team, and scaling the business in Kenya.

Ringier AG
Jul 2016 - Jun 2017General Manager - KenyaFacilitated a productive office environment for Ringier's online marketing, publishing, e-commerce, and classified assets in Kenya.Acted as the go-to representative for internal and external inquiries and issues.Managed administrative tasks, shared resources, budgets, and coordinated legal work.

Diageo
Oct 2017 - May 2018Marketing Partner Africa - Digital Center of ExcellenceI sat at the heart of our Digital Centre of Excellence, and also act as an extension of our marketing teams in Africa; it’s my responsibility to bridge the gap between marketing and technology as the forefront member of the Digital Centre of Excellence team.I enable our marketers to deliver industry-leading digital marketing by making full use of our global training and digital marketing subject matter experts, as well as our data platform, marketing technology platform, reporting & social intelligence tools.I developed a strategy for a Pan-African ecommerce partnership for Diageo with Jumia. and together with representatives in the markets Launched the partnership across 4 key African markets Kenya, Nigeria, Ghana & Uganda. Show less

Finitybind Limited
Jul 2018 - nowStrategy & Business LeadI am one in a team of digital specialists and consultants supporting businesses meet their ambitions in digital transformation, marketing, and communication. We were founded to help businesses get into or optimise their digital Presence, Assets & advertising budgets and get the most value out of every single impression!My clients hire me and our consultants to serve as their Digital Marketing Lead specialists with all the benefits that come with 15+ years of experience in EMEA and without the overhead of an in-house resource. Show less

Alternate Doors Consulting
Aug 2018 - Jun 2022Member Board of AdvisersAssisted in the development of a digital marketing growth strategy for the business and support the execution of the growth strategy.As an Advisory Board Member, I am dedicated to driving success and making a positive impact on the organization and the clients it serves.

Turn Left Media | LinkedIn Marketing Solutions Sub-Saharan Africa
Feb 2019 - nowI drive strategic growth and operational excellence across the East Africa region. I lead cross-functional teams, align efforts, and deliver, sometimes exceeding revenue targets. I cultivate relationships with clients, partners, and industry influencers to stay ahead of market trends. My leadership skills enable me to foster high performance and empower teams to deliver exceptional results. I analyze market trends, optimize processes, and implement change management initiatives. Overall, I bring strategic thinking, business acumen, and a track record of profitable growth to position our organization as an industry leader. Show less As a Regional Manager - Client Relations, I am dedicated to nurturing and strengthening relationships with our valued clients across East Africa. By understanding their unique needs and challenges, I proactively develop and execute strategies to ensure their satisfaction and long-term successWith a deep understanding of market dynamics and industry trends, I proactively identify opportunities for upselling, cross-selling, and expanding our client base.I am adept at analyzing client feedback and market insights to identify areas for improvement and implement tailored solutions. I grew the business revenue by 190% over the 2 years Overall, as a Regional Manager - Client Relations, I bring a customer-centric approach, strong relationship-building skills, and a track record of delivering exceptional client experiences. Show less
Regional Director
Aug 2022 - nowRegional Client Relations Manager East Africa
Mar 2020 - Jul 2022Client Relations East Africa & Ghana
Feb 2019 - Mar 2020

Open For Business
May 2020 - nowAdvisory Board Member - Kenya Local Influencer ProgramI provide strategic guidance and expertise to drive the organization's mission and initiatives. In this role, Leveraging my industry knowledge and network, I collaborate with fellow board members and program leaders to shape strategies and make informed decisions. Providing feedback on OFB research into the economic case for LGBTIQ+ inclusion, providing guidance on how best to activate the research and connecting the OFB team to individuals in the region who will help advance the program’s goals.As an Advisory Board Member, I am dedicated to driving success and making a positive impact on the organization and the communities it serves. Show less
Licenses & Certifications
- View certificate

Design Thinking: Venture Design
LinkedInMay 2020 - View certificate

Marketing Foundations: Consumer Behavior
LinkedInJul 2023 - View certificate

Design Thinking at Work (getAbstract Summary)
LinkedInJun 2020 - View certificate

Augmented Reality Marketing
LinkedInJul 2023 - View certificate

How to Give Negative Feedback to Senior Colleagues
LinkedInJun 2020 - View certificate

Generative AI for Digital Marketers
LinkedInJul 2023 - View certificate

LinkedIn Marketing Solutions Fundamentals
LinkedInMay 2021 - View certificate

LinkedIn Marketing Strategy
LinkedInMay 2021 - View certificate

LinkedIn Marketing Solutions Fundamentals
LinkedInJul 2023 - View certificate

Making Better Decisions by Thinking in Bets
LinkedInMay 2020
Honors & Awards
- Awarded to Nelly NdonyeTeki Digital Heroine Tech Women Festival 2025 Mar 2025 “Digital Heroines: Honouring the Past, Inspiring the Future”, the festival recognised 25 women for our contributions to the industry and our commitment to mentoring young women pursuing careers in technology.
- Awarded to Nelly NdonyeSpecial Recognition Award Turn Left Media Nov 2024 Celebrating an individual nominated by the management team who has delivered exceptional service and gone above and beyond for the company’s success.
- Awarded to Nelly NdonyeLinkedIn Marketing Partners Thought Leader of the Year LinkedIn Marketing Solutions Mar 2020 Held in London, England, the LinkedIn Marketing Solutions (LMS) Partner Connect Awards brings together LMS sales, API, and content partners from all around the world to recognize excellence.
Languages
- frFrench
- jaJapanese
- spSpanish
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