Adrian T.

Experience

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  Havas Media Network

  Feb 2009 - Aug 2011

  Digital Director

  Recruited and line managed a team of four Account Managers and three Executives. Delivered campaigns across SEO, Display, Affiliates, PPC and Social media channels.

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  Mindshare

  Aug 2011 - Jun 2016

  Global Digital Director

  Oversaw global client relationships and managed marketing budgets for renowned international brands. Managed a global network of Marketing Specialists and Account Managers.● Oversaw multimillion-pound global marketing budgets for LG, HSBC, Chanel, London Business School, and General Mills.● Implemented regional best practice and priorities scorecard, elevating LG customer satisfaction from 30% to 80% over two years.● Led successful Digital Strategy pitches for L’Oréal and General Mills.● Recruited and managed high-performing account team of five, who later achieved success within Mindshare. Show less

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  Contiki

  Jun 2016 - Jul 2017

  Global Head of Performance Marketing

  Performance Marketing lead across Contiki’s network of marketing regions. Led and nurtured in-house team of Paid and Organic specialists based in the Global headquarters.● Driven improved performance across regional execution hubs and agency partners through laydown of global marketing strategy and KPI framework. ● Reduced waste and reallocated budget by reassessing contracts, including Contiki's underperforming attribution tool, redirecting funds to revamp global marketing team.● Reduced Contiki’s agency dependency and costs by centralising SEO, Affiliate marketing, Programmatic, Digital Influencers and PPC strategy. ● Built and implemented test plan to increase website funnel conversion results by +1.5% through multivariate testing lifecycle across the customer journey. Show less

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  Game Plan Media

  Jul 2017 - Jul 2018

  Marketing Director

  Led digital marketing consultancy for financial and engineering clients, overseeing the successful delivery of analytics, digital communication strategy, branding, and website build projects.● Implemented KPI framework for efficient agency and stakeholder management, contributing to an +18% increase in ROI.● Led integration of Salesforce CRM, Google Analytics, and Google Ads tracking, providing clarity on business performance metrics for paid media and prompting a +250% reinvestment in marketing budget.● Automated reporting using Google Data Studio then provided analytics and digital media training to their client teams.● Led development of FX partner toolkit platform, significantly reducing time spent on creative asset management and partner onboarding.● Designed, built, launched FOREX comparison website www.compareforeignexchange.co.uk. ● Formulated content strategy for news FX website, securing successful submission to Google News, leading to increased content views and engagement.● Introduced Instapage for faster landing page creation and improved conversion rates in Paid Media.● Developed and implemented SEO strategies, yielding month-over-month increases in organic sales. Show less

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  Experian

  Jul 2018 - Apr 2021

  Global Marketing Client Partner

  As a trusted advisor to CMOs and c-level executives, I led account planning, actively engaged in the entire client lifecycle, and drove business development to enhance client value. This involved client onboarding, fostering dynamic relationships through workshops and forums, leading to increased revenue and retention.● Project managed roll out of data visualisation dashboard creating +30% increase in available time for campaign optimization and day to day support.● Led Digital Marketing strategy, successfully negotiating commercial terms for 5 new business pitches, resulting in data strategy and campaign management projects worth £25m annually.● Commercial lead for digital measurement offerings, brand and ROI measurement, attribution, econometrics, website analytics, and competitor analysis. ● Secured client retention through effective relationship management, garnering positive feedback evident through testimonials on LinkedIn.● Improved margin and client business performance by implementing audience suppression strategy, resulting in +61% increase in conversion impact and +53% increase in conversion value.● Achieved +17% boost in client sales through successful cross-selling of product solutions, leveraging machine learning and geo-targeted bidding across paid search, programmatic display, and social platforms.● Executed successful global full-funnel campaign for Jaybird earphones, resulting in such overwhelming success that they sold out months ahead of schedule. Show less

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  Croner-i

  Apr 2021 - Apr 2024

  Chief Digital Growth Officer

  Lead teams across lead-gen and creative functions, reporting to the Managing Director and Group Head of Sales at Croner-i. Focus is on achieving Sales, Sales-Revenue, and ecommerce targets. Croner-i is a B2B2C SaaS enterprise.• Expanded and restructured the marketing team from 5 to 15 staff, with functions covering lead generation, data enablement, design, and content.• Introduced innovative data tool, ZoomInfo, for CRM enrichment and automated email sends to support lead generation and Sales pipeline growth, contributing £2m in new business impact over 1.5 years. • Implemented labelling governance across Salesforce CRM and Marketing automation platform to enable granular reporting. Developed real-time reporting dashboard covering leads, demos, deals, revenue, and ROI.• Working collaboratively with Customer success and Sales teams to develop account-based marketing strategy, resulting in +£6m in annual account value.• Revamped news website, Accountancy Daily, making it a primary lead source. Implemented lead nurture process across email marketing and Sales onboarding, resulting in an annual increase in revenue from £270k to £1 million.• Secured and onboarded largest partnership with IEMA, comprising 20k members and yielding £169k within its initial 3 months.• Streamlined budget management in monthly collaboration with the Head of Finance, facilitating agile responses to market changes and swift reinvestment—key factors contributing to year-on-year business growth.• Key presenter in quarterly boardroom sessions with Peninsula CEO and founder, reporting on performance, budget delivery, and proposed marketing plans for the upcoming quarter.• Collaborated with Product and Sales enablement teams to launch 12 out of Croner-i's 18 products. Recently achieved a sales record through successful omni-channel lead-gen campaign, generating £400k for HR-Inform, a white-label product for partner CIPD. Show less

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  Rakuten Advertising

  Apr 2024 - now

  Director, Marketing EMEA, APAC