Holly Landis

Experience

• 

  Cowley College

  Mar 2014 - May 2015

  Social Media Marketing Coordinator

  • Created social media updates for the college's Facebook, Instagram and Twitter pages for two full academic years• Took inventory and tracked performances of social media pages using Microsoft Excel • Tracked and recorded Cowley College partner's social media platforms' interaction and popularity, including institution ran clubs, departments and any other Cowley College affiliated social media outlet • Assisted in photo and video production to create promotional material for college including television commercials, radio commercials and online orientation videos 收起

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  Maine State Music Theatre

  May 2015 - Aug 2015

  Summer Digital Marketing Intern

  • Created social media updates promoting performances using Facebook, Twitter and Instagram • Edited cast and crew biographies featured in playbills using Adobe InDesign • Created and edit programs, posters, headshots and other promotional items for upcoming shows using Adobe InDesign• Used videography/photography skills to create promotional material for upcoming shows• Utilized Adobe PremierePro and PhotoShop to edit and create digital promotional material and video content• Worked as a team with actors, department heads and other interns in interviewing and gathering footage to create commercials and promotional material for public viewing• Collaborated with BroadwayWorld.com writer Carla Sullwold in interviewing, videography, photography and other tasks needed in order to create digital media article about the intern program at MSMT• Assisted in event planning and working with community members to organize and gather items for silent auctions held after performances • Planned and conducted end of the year community concert "Footlight Follies" put on at Maine State Music Theatre 收起

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  Lincoln Center for the Performing Arts

  Sept 2015 - May 2016

  Visual Arts Intern

  • Created social media content promoting the gallery and upcoming shows using Facebook, Twitter and Instagram• Utilized Microsoft Publisher, Illustrator and Adobe InDesign to create and edit posters to promote upcoming gallery events • Contacted gallery artists to obtain extra contact information, alert them of placement in shows and assisted them in whatever problems or issues they ran across during gallery exhibits • Assisted in gallery event planning along with gallery set up • Used basic office skills to input information into Excel documents such as gallery attendance, artists' award placements, etc.• Assisted Visual Arts Coordinators in any other promotional and gallery set up tasks 收起

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  Lee Media Group, Inc.

  May 2016 - Aug 2016

  Social Media and Content Marketing Intern

  • Assisted the Account Manager in promoting the company and maintaining a strong and continuous social media presence• Tracked social media metrics using Excel Spreadsheet • Built and monitored social media contests to build fan base and audience interaction• Developed and launched ad campaigns to gain engagement and brand awareness• Obtained 1000+ Facebook likes for the company in three months, after starting with 700• Utilized WordPress to add new blog content to the company's website 收起

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  Walt Disney World

  Sept 2016 - Jan 2017

  Epcot Attractions Cast Member Intern - Disney College Program

  • Engaged with guests to ensure a worthwhile and magical vacation experience• Helped maintain a safe environment when guests entered and exited attraction by utilizing wheelchair assistance skills and providing any other accommodations needed• Assisted Managers and Coordinators in tasks to help create happiness for guests • Used problem-solving skills in order to help guests with specific and spontaneous needs • Taught and assisedt guests on the proper use of FastPass machines • Worked closely with a team of over 30 cast members to assure the efficient and smooth operation of the attraction 收起

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  Colorado State University

  Mar 2017 - Jan 2018

  Transfer Student Center Assistant - Coordinator

  • Oversaw and trained Transfer Student Center Assistants while also handling any possible workplace problems they may have faced• Answered phone calls, emails, and walk-in appointments daily for TSC staff • Directed and planned upcoming staff meetings • Facilitated tours of Colorado State University campus for prospective students• Worked with potential transfer students to ensure an easier transfer transition process• Participated in Q&A panels for potential transfer students• Created blogs for potential and current students to view on Admissions' website 收起

• 

  Pavaso

  Apr 2018 - Dec 2018

  Content Writer and Marketing Coordinator

  • Utilized MailChimp to build and distribute email marketing campaigns to 10,000+ prospects and monthly newsletters to 3,000+ customers• Managed social media accounts to promote company culture, achievements, and notable announcements posted two to three times a week• Wrote video scripts that described the company’s platform functionalities in a creative, entertaining, and comedic manner• Drafted and published copy on all web pages on the company’s site

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  RKD Group

  Dec 2018 - Sept 2019

  Digital Content Coordinator

  • Educated and entertained nonprofit and fundraising audiences by releasing two case studies a week, one blog post a week, one ebook a month, and one white paper every quarter• Used Google Sheets to develop and manage an editorial calendar to ensure all content deadlines were met for each project• Strengthened team culture and brand initiatives by creating interactive quizzes, monthly internal newsletters, and brand guidelines policies• Pitched and developed ideas for both short and long-form content during monthly brainstorming sessions with teammates across departments• Wrote and presented clear and compelling creative proposals for nonprofit and fundraising organizations• Established a brand voice consistently reflected in email campaigns, social media ads, video scripts, and web copy 收起

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  Stories Told By Holly

  Jul 2019 - Dec 2020

  Freelance Content Marketing Writer

  • Collaborate with content managers and leadership teams across a wide range of businesses to brainstorm unique topics and marketing strategies • Serve as a subject matter expert in several different industries and niches including health and wellness, entertainment, pet health, digital marketing and business strategies, dental health, plumbing and construction, technology, real estate and title, and nonprofit marketing• Use SEO best practices to efficiently research and create website copy, blogs, articles, ebooks, video scripts, email campaigns, and whitepapers for different clients 收起

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  CopyPress

  Sept 2019 - Aug 2022

  • Facilitate the content and production cycle within a set of international markets for the agency’s largest client• Oversee content operations and ensure all content is delivered within designated deadlines• Lead and manage a community of 100+ freelance writers and editors • Edit and proofread 50+ long- and short-form content pieces submitted by writers and editors each week to ensure they meet the clients’ style guides and requirements• Delegate writing and editing tasks to freelancers according to preferences, skills, and expertise 收起 • Manage and monitor the performances of 10+ writing team members.• Provide training, guidance, advice, and support to newly hired writers.• Work closely with struggling writers to offer tips and ways to improve their writing quality.• Monitor and track daily, weekly and monthly performances of the writing team and report results to the Writer Manager.• Write directions for articles created within the Indeed Career Guide campaign.• Collaborate with the editing and training team to enhance the training and onboarding process and evaluate writer progress and performance. 收起 • Operate in a fast-paced environment hitting a daily quota of 3,500 words, equaling approximately three blog articles• Craft blog posts and other pieces that follow the unique brand voice of each client• Collaborate with the copywriters, editors, and account managers in giving and receiving creative writing notes• Apply advanced research skills to write creative content on a wide variety of topics• Follow SEO best practices by including necessary keywords, images, and links to ensure content pieces rank high on search engines• Create and publish compelling and educational content pieces for the agency’s largest client 收起

  • Content Supervisor

    Nov 2021 - Aug 2022

  • Internal Copywriter Team Lead

    Mar 2021 - Nov 2021

  • Internal Copywriter

    Sept 2019 - Mar 2021
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  Savings United GmbH

  Aug 2022 - Oct 2024

  SEO Content Manager

  • Manage, monitor and optimize 100+ webpages featured on publications such as TIME, L.A. Times, and WIRED• Ensure all webpages contain well-crafted, user-friendly, and error-free content• Optimize each webpage according to SEO strategies and guidelines• Evaluate the performance of each page using SEO tools, including Google Looker Reports, Ahrefs, and Google Analytics. • Craft and edit copy on all standalone pages on the brand's website to match style guidelines and tone structure• Oversee, manage, and edit the work of a team of 10+ freelancers • Write FAQs and relevant H2s for each webpage to engage users, enhance clickthrough rate of pages, and to target essential keywords • Conduct keyword research using tools like Keyword Planner, Keywords Everywhere, Semrush, and Google Search Console 收起

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  Xero

  Nov 2024 - now

  SEO Content Delivery Manager