Johann Liu

Experience

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  Bella 儂儂

  Jun 2016 - Aug 2017

  Digital Editor
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  FHM

  Aug 2017 - Apr 2018

  Digital Editor
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  VS MEDIA LIMITED

  Apr 2018 - Jul 2020

  Social Media and Talent Management Manager

  Social Media & Content Operations | Monetization and Creator ManagementManaged the company’s social media platforms, including YouTube and Facebook, with a combined audience of 1.9M+, focusing on traffic monetization and advertising placements. Oversaw collaborations with over 30 creators, including notable names such as HOOK, 台客劇場, 超粒方, 柴犬 Nana 和阿楞的一天, Mom & Dad, Elle, and Garena. Integrated data-driven digital marketing strategies by implementing automated performance reporting systems via Looker Studio, optimizing resource allocation and strengthening content operations. Show less

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  UNH3O Inc.

  Jul 2020 - Aug 2022

  Growth & Operation Lead

  SaaS Product Manager | User Growth & Product DevelopmentPhase 1: LinkBy SaaS Product - User Growth and Product DevelopmentI led cross-functional teams in the agile development of LinkBy, a KOC monetization platform, from user research to UI/UX design. Within six months, we launched the platform (https://linkby.tw/), serving 25K+ brands.Key Achievements: • Data Mapping: Utilized AI to map user behavior on Instagram and identify precise KOCs. • On-line AMA Optimization: Hosted influencer webinars with 14-day social media challenges, boosting brand exposure and conversions for TeamJoined. • Off-line Event Conversion: Integrated brand partnerships into offline events, converting guests into new LinkBy users with ready-made social media content. • Grew LinkBy to 10K+ users. • Managed VIP conversion tools for brands like IPSA and Peeta Mart. • For IPSA’s anniversary, identified 7K+ potential KOCs and generated over NTD $2.5M in revenue in one month.Phase 2: Transition to Web 3.0In 2022, as the company shifted towards Web 3.0, I led the Growth team in launching an “X to Earn” platform that connected KOC influencers with project rewards. I also spearheaded the RAIDer Club initiative.Key Achievements: • Developed MVP for DApp with 4 Asian and 2 international projects. • Managed Web 3.0 community (Discord, Twitter) and influencer marketing. • Planned NFT launches and built MINT pages. Show less

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  自由職業

  Aug 2022 - Mar 2023

  Blockchain Media Platform & Program Growth Consultant

  Growth & Business Development LeadCollaboration Partner 1: Blockchain Knowledge Website Platform + NFT Project (https://www.nftotal.io/dist/#/)- Drove traffic and community growth for the knowledge-sharing website NFTotal and the NFT project “ATL Ser,” which feature on-chain wallet binding functionality.- Utilized AI real-time translation combined with an editorial platform to enhance the knowledge-sharing capabilities of the NFT project.- Successfully empowered the project to sell out immediately on the launch day through these initiatives.Collaboration Partner 2: Blockchain Knowledge-Sharing Independent Media (https://www.instagram.com/chillmoren/)- Integrated art and blockchain technology, supplemented by finance-related media platforms.- Distributed content across Podcasts, YouTube, and Instagram.- Produced content with a film and television production team scale, establishing a differentiated media channel in the form of a hosted program.Key Achievements:1. Built a Traffic Growth Flywheel Model:- Established models for traffic exposure and CRM business operations.2. Established Content Workflow and Team Operation Systems:- Developed content processes and operational structures for the team.3. Business Development and Cross-Industry Partnership Negotiations:- Led business development efforts and negotiated cross-industry collaborations. Show less

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  TVBS Media Inc 聯利媒體股份有限公司

  Apr 2023 - now

  AI / IP Marketing & Data Analysis Team Lead

  1. Data Operations for IP Website (女人我最大)- Managed comprehensive data analytics across all platforms (Google Analytics, Taboola, etc.)- Established and maintained automated reporting systems via Google Looker Studio2. Marketing Goal Achievement and Membership Growth- Drove data growth on mainstream social media platforms (Facebook, Instagram, Xiaohongshu, Threads), closed-loop traffic pools (LINE@), website, and app- Planned and executed annual marketing strategies for IP- Developed and managed SEO and SEM strategies- Executed paid media campaigns on Meta platforms- Implemented and operated Customer Data Platform (CDP) and Marketing Automation (MA) systems 3. AI Team- Leveraged mainstream language models and API integrations- Developed and implemented internal SaaS workflows within the team Show less