Lucy Bennett Ashworth

Experience

• 

  Amazon

  May 2005 - Nov 2013

  Managed and optimised site pages for customer categories within grocery and pet supplies.Engaged customers through various platforms to enhance interaction and satisfaction.Collaborated closely with vendors on impactful marketing campaigns and promotions. Managed and optimised site pages for customer categories within grocery and pet supplies.Engaged customers through various platforms to enhance interaction and satisfaction.Collaborated closely with vendors on impactful marketing campaigns and promotions. Managed and optimised site pages for customer categories within grocery and pet supplies.Engaged customers through various platforms to enhance interaction and satisfaction.Collaborated closely with vendors on impactful marketing campaigns and promotions.

  • Lead Grocery and Pet Supplies Marketing Manager

    Jan 2012 - Nov 2013

  • Grocery Marketing Manager

    May 2010 - Jan 2012

  • Hardlines Marketing Manager

    May 2005 - May 2010
• 

  Amazon

  Oct 2014 - Sept 2022

  Leading cross-functional projects, optimising customer insight mechanisms, streamlining workflows and enhancing QA processes to drive Alexa Shopping growth during key global events, improving stakeholder alignment and user experience.• Aligned stakeholder needs to ensure project success, significantly elevating Alexa sales during key shopping events such as Diwali and Black Friday.• Streamlined workflows by launching mechanisms for customer insights, enhancing UX research for improved understanding.• Directed high-impact leader reviews, ensuring project alignment with strategic goals while overseeing seamless execution.• Pioneered mechanisms for extracting valuable customer insights, optimising Alexa Shopping's global strategy.• Established efficient QA processes, enabling continuous testing for Alexa Shopping's multilingual user base.• Surpassed sales targets during pivotal shopping events, contributing to substantial growth in Alexa's attributed purchasers.• Created a scalable translation service, saving International Product Managers an average of 10 hours per week. Show less Managing the HOTW-M launch in the EU, effectively resolving issues during deployment. Collaborating with tech teams to address marketplace challenges and devise impactful solutions.•bDrafted business documents aimed at automating various processes.• Pioneered innovative automation strategies, significantly boosting campaign efficiency.• Conducted detailed data-driven analyses to streamline operations within the EU marketplace.• Facilitated cross-departmental collaboration to ensure seamless project execution.• Optimised marketing processes, achieving high levels of campaign automation.• Implemented a vendor tool with a 95% adoption rate across various teams.• Achieved a cost saving equivalent to 38 headcounts across marketing in five EU countries.• Spearheaded the integration of external automation tools, enhancing operational efficiency. Show less

  • Alexa Shopping International Principal Program Manager

    Nov 2019 - Sept 2022

  • Senior Program Manager

    Apr 2017 - Nov 2019

  • Health & Personal Care Senior Marketing Manager

    Oct 2014 - Apr 2017
• 

  Expedia Group

  Sept 2022 - Mar 2025

  Program Manager - Marketing Operations

  Managing onboarding processes, facilitating cross-functional workshops, optimising campaign operations and driving the strategic implementation of marketing tech solutions to boost efficiency and collaboration.• Enhanced new hire engagement by improving personalisation during the onboarding process.• Facilitated retrospectives, identifying key process improvements and presenting actionable insights to leadership.• Developed and implemented comprehensive learning programmes that aligned with marketing goals and business objectives.• Spearheaded and led the creative awards program to foster recognition and innovation within the marketing team.• Optimised campaign processes, streamlining project delivery and improving overall operational efficiency.• Mentored team members, promoting collaboration, knowledge sharing and personal growth.• Championed the vision for an end-to-end tech stack to support creative operations, aligning tools and systems.• Led the phased launch of the eDAM digital asset management tool, driving the MVP launch in October 2024. Show less