Eva Dupont

Experience

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  YouTube

  Jul 2013 - Jul 2023

  Youtube content creator

  - Successfully manage a YouTube channel for over 10 years, growing the subscriber base to 50,000 and achieving 2 million views across 150 videos, while fostering a positive and interactive community.- Develop and execute content strategies that resulted in consistent audience engagement and growth, with a target audience of 87% aged 18-24.- Acquire and maintain strategic brand partnerships, enhancing channel visibility and revenue through collaborative efforts, and utilized advanced video editing and production skills to create engaging content. Show less

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  Brief.me

  May 2019 - Jul 2019

  Marketing & Communication Manager

  - Develop and manage partnerships, including negotiation and follow-up, and execute communication strategies, creating various communication materials for educational institutions and libraries.- Conducte performance analysis and create digital marketing campaigns for acquisition and conversion, while managing influencer marketing partnerships.- Engage with the community through subscriber surveys and community management, fostering strong relationships and enhancing brand loyalty.

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  PlayPlay

  Jul 2020 - Dec 2020

  Customer Success Manager

  - Manage a portfolio of B2B clients, overseeing platform setup, onboarding, and ensuring overall client satisfaction, while acting as the primary point of contact.- Train and advise clients on platform usage, leveraging market insights and trends in the video industry to optimize their experience and gather valuable feedback.- Create and deliver inspiring content, including videos and FAQs, to enhance client engagement and support their marketing and communication efforts.

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  Canon EMEA

  Jan 2021 - Jul 2021

  Product & Business Manager

  - Conduct market data tracking and sales analysis using GFK reports and Microsoft Power BI to inform strategic decisions and update sales metrics (Sell In, Sell On, Sell Out).- Assist market and product managers with competitive analysis, financial planning during budgeting periods, and coordinate new product launches with various departments.- Implement marketing actions and events in collaboration with Trade, Marketing, and Communication teams.

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  Microsoft

  Sept 2021 - now

  - Lead marketing planning and execution for all Xbox ecosystem categories across Southwest Europe partners (Fnac Darty, Leclerc, etc.). Coordinate with Sales, Category, and Finance teams for hardware, accessories, software, Game Pass subscriptions, and CSV.- Contribute to business growth by ensuring product availability and profitability, driving sales initiatives, and building strong B2B relationships wirh partners.- Manage marketing budgets and execute comprehensive advertising campaigns, including in-store, visual merchandising, OOH/DOOH, print, drive-to-store, display, search, social commerce, Twitch, loyalty programs, and retail events. Target various audiences: new Xbox users, existing Xbox base, off-console gamers. Develop co-marketing campaigns with partners like Asus, Bethesda, Ubisoft, Activision Blizzard, Samsung, Meta... Show less - Lead marketing planning and execution for all Microsoft consumer categories (Xbox at Fnac Darty, Windows/Microsoft 365/Surface for French distribution and telecom), aligning with Sales, Category, and Finance teams.- Drive business growth by ensuring product availability and profitability, initiating sales efforts, and building strong B2B relationshipswith partners.- Manage marketing budgets and executed comprehensive campaigns, including in-store, visual merchandising, OOH/DOOH, print, drive-to-store, display, search, social commerce, Twitch, loyalty programs, and retail events, targeting specific audiences. Show less - Support the Xbox Hardware Category Lead in France with P&L management, revenue tracking, market share analysis, and development of hardware partner marketing strategies.- Assist in planning and executing marketing communication campaigns in collaboration with the Xbox IMM team and external agencies, while leveraging new brand partnerships with lifestyle brands in France.- Manage the “Xbox Wire” monthly live sessions on Twitch for one season, orchestrating editorial content, coordinating internal resources and influencer briefings, and measuring KPIs. Show less

  • Gaming Partner Marketing Manager

    Jul 2023 - now

  • Partner Marketing Manager - Aspire Graduate Program

    Sept 2022 - Jul 2023

  • Xbox Marketing Category

    Sept 2021 - Sept 2022
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  Evattitude

  Jan 2022 - Aug 2022

  Freelance Tiktok consultant

  - Assist various brands in understanding and leveraging the TikTok platform to enhance their online presence and engagement through trainings.- Provide creative content ideas tailored to each brand’s target audience, ensuring alignment with current trends and platform-specific features.- Produce and film Tiktok videos for brand accounts as UGC content creator.