Waad Boukhari

Experience

• 

  Benchmark

  Jan 2012 - Jan 2014

  Organizer- Data entry
• 

  Careem

  May 2015 - Jan 2016

  Sales And Marketing Intern

  Worked in different areas and projects within sales, marketing as well as fleet operations.

• 

  DEVECODE

  Sept 2015 - Dec 2015

  Social Media Excutive

  Responsible for all DEVECODE social media platforms: Content and postingYouTube marketing.Website design.

• 

  MDM | Brand Communications

  Oct 2016 - Nov 2016

  Social Media Specialist

  Creating social media and content strategy, content planning as well as managing social media accounts.

• 

  SDC App

  Jul 2017 - now

  I drive product strategy, operations, and cross-functional execution, ensuring that workflows, data insights, and stakeholder collaboration are structured for scalability and impact. My focus is on building the foundation for product excellence—from defining efficient processes to aligning business and product priorities at the leadership level.Key Responsibilities & Impact:✔ AI & Automation in Product Workflows – Leveraging prompt engineering and automation to improve efficiency.✔ Market Research & Competitive Analysis – Conducting structured research and benchmarking to drive product direction.✔ Data-Driven Decision-Making – Establishing key metrics and optimizing data insights for strategic execution.✔ Stakeholder Management & Executive Reporting – Aligning product initiatives with leadership and business goals.✔ Scaling Product Management Processes – Defining workflows, optimizing collaboration, and standardizing documentation.✔ Go-To-Market Strategy & Execution – Leading product launches, refining positioning, and driving market entry.✔ Hiring & Department Structuring – Building the product team, setting up onboarding, and fostering a culture of excellence.Leadership & Approach:I lead with curiosity, adaptability, and a people-first mindset, ensuring that teams are empowered to think strategically and execute effectively. As a mental health and neurodivergent advocate, I prioritize inclusive and sustainable work environments that enable teams to thrive. عرض أقل - Created strategic collaborations with external entities to increase app users.- Generated more than 200 leads by approaching new prospects and introducing our services.- Optimized the sales presentation, incorporating feedback and conducting research, and modified package plans to add new services and suggest improvements.- Developed a new contract for onboarding clients, working closely with the legal consultant.- Represented company and promoted products at conferences and industry events. عرض أقل - Planned and directed dashboard and app functions, features, and reports for all business stakeholders.- Led the development and launch of 3 new applications, collaborating with UX/UI designers and the IT team to ensure seamless execution.- Created and managed the dashboard features for the applications, including establishing KPIs to monitor performance.- Worked closely with the digital marketing manager to integrate third-party tools for user retention and engagement.- Developed product documentation to communicate product changes to internal teams.- Incorporated UX/UI product changes to drive customer engagement and firm profits.- Analyzed metrics to measure product performance.- Collected customer requirements, directed testing, and conducted continuous evaluations to make proactive adjustments to the apps.- Created a new website from scratch, conducting market research, gathering requirements, collaborating with UX/UI designers and the IT team for implementation, and optimizing content for user engagement. عرض أقل - Led the creation of a detailed brand strategy, identifying components such as brand values, tone of voice, personality, archetype, vision, and mission, and translating it into a new brand identity.- Developed a detailed execution plan for monthly content, covering app banners, pop-ups, blogs, social media posts, email marketing, notifications, SMS, WhatsApp marketing, and offline marketing materials.- Maintained a content marketing calendar for consistent delivery across all channels.- Worked on social media ads planning and retargeting strategies, supervising the creation of copy and creative content.- Planned and executed influencer marketing campaigns, ensuring alignment with brand objectives and target audience.- Created a full engagement plan to decrease user retention by creating segments based on demographics and app and purchasing behaviors.- Developed a marketing automation plan for B2B leads after entering the sales funnel, optimizing lead nurturing and conversion rates. عرض أقل - Management of all social media projects and campaigns- Identifying right influencers and brief them on script prior to campaign launch- Ensure SDC Cards’ offline marketing correctly reflects online marketing- Owned monthly content planning process that included regular alignment with Creative Designer and Copywriter- Partaking in project related to website and app enhancement- Monitor website and app analytics to gain insight into visiting traffic and shape communication delivery- Led project to improve company website by adding informative content on to partners- Led project on company rebranding- Led Ramadan Iftar event for purpose of PR and public awareness through social media influencers as well as business figures. عرض أقل

  • Senior Product Manager

    Feb 2025 - now

  • Product Marketing Manager

    Oct 2023 - Feb 2025

  • Business Development Manager

    Jan 2023 - Sept 2023

  • Product Manager

    Mar 2021 - Dec 2022

  • Marketing Manager

    Jun 2018 - Mar 2021

  • Marketing Specialist

    Jul 2017 - May 2018