Edmund Lai

Experience

• 

  Star Media Radio Group

  Jun 2003 - now

   Formulate, recommend and implement marketing communication programs within budget to achieve business and brand objectives. Plans and manages company events, including the company’s annual concert that draws more than 10,000 attendees annually. Responsible for all aspects of the events including budget, contract negotiation, partnership coordination and marketing outreach. Plans and manages company’s participation in regional trade shows, industry events and partner events. Responsible for the development and management of the public relations and communications programs to build public awareness on the branding for the company. Building and managing effective internal partnership with sales team to ensure delivery of the marketing and brand objectives. Maintain close relationship with all teams, media, clients and relevant bodies to obtain feedback and information on a regular basis to retain brands competitive edge.  Solicit for joint marketing programs with partners to maintain a positive presence in the market and generate business opportunities. Planning, developing and implementing integrated marketing campaigns that reach the desired audiences, and strengthen the company’s brand and image. Creates, edits, and manages content in the development of company sales collateral, corporate newsletters, and other marketing promotion pieces. Responsible for planning, developing and coordinating the company’s advertising strategy, including creative development, agency management, and ad placement. Supervise a team of Marketing Executives and ensure high performance and objectivity are achieved. Show less

  • Marketing and Talent Management Manage

    Mar 2017 - now

  • Assistant Manager

    Jun 2003 - Mar 2017
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  HWC COFFEE MALAYSIA

  Jan 2021 - now

  • Chief Marketing Officer

    Jul 2024 - now

  • Marketing Director

    Jul 2023 - Jun 2024

  • Marketing Manager

    Jan 2021 - Jun 2023