Helder Filipov

Experience

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  Núcleo de Design & Sustentabilidade

  Aug 2006 - Aug 2007

  Design Research Intern

  - Experienced a deep and broad way of looking into environmental issues and low-income people’s needs by visiting local communities , interviewing low-income families, and facilitating workshops with different audiences.- Developed the “Do-it-Yourself Kits” project, consisting of solutions that allow families with limited access to infrastructure to build essential household solutions by themselves, at an accessible price point. - Learned and investigated how to apply universal design principles to my designs, which would later be the foundation to some of my first projects at Whirlpool. Show less

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  Tec Design

  Aug 2008 - May 2009

  Industrial Design Intern

  - Had the opportunity to learn from the team and develop solutions for several clients and industries, ranging from dental devices ( with Dabi Atlante as a client) to institutional hygiene companies (like Premises).- Developed skills to act over the entire development process, from brand positioning and marketing strategy to product development processes, including 2D sketches, renderings, rapid prototyping, and production followup.

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  Art Office Design

  Sept 2009 - Dec 2009

  Industrial Design Intern

  -Worked for global clients like Nike, Ambev, Philip Morris, and Whirlpool. - Part of a multidisciplinary team responsible for the creation and development of promotional products, point-of-sale displays, shopper experience design.

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  Whirlpool Corporation

  Jan 2010 - Nov 2014

  Industrial Designer

  - Worked initially within the Advanced Design team, developing concepts and visualizing mid-term and long-term scenarios to drive the future of the organization. Moved in 2014 to the Development Design group, focused on roadmap projects, global initiatives, and design language developments.- Designed several conceptual projects, participating and coordinating the actions of different groups of designers depending on the demands.- Led the development of “Liberty”, a conceptual initiative focused on universal design principles and contemporary living behaviors. The project was exhibited in several fairs and events, gaining global exposure online and recognition on the design community.- Drove the discovery phase of a new product category, later named “B.Blend”, opening the company to investigate new business models based on user-research findings and technology opportunities.- Managed the entire creative process of the Experience Brand Language for Consul, leading a group of 12 designers on the discovery and development of a new design DNA for the brand, that later was reproduced in different ways in the entire product portfolio.- Replicated the Experience Brand Language process to Brastemp (in Brazil) and Whirlpool (globally).The design language developed for Whirlpool (W-Collection) won several of the most important global design awards and aligns visually the company’s product portfolio in all regions. Show less

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  Motorola Mobility (a Lenovo Company)

  Nov 2014 - Oct 2018

  - Built a business case and created a new team from scratch to internalize the creative and visual developments used in marketing materials.- Oversaw all activities of the BXD team (Brand Experience Design) to convey the design strategy and brand positioning on all customer touchpoints; established reliable avenues to transfer information and maintain team alignment between product development and marketing communications.- Governed branded environments and user experiences to improve cohesion across online and offline channels; worked with leadership to visualize strategies and create visually consistent MKT campaigns.- Earned multiple promotions due to stellar performance, elected as the design advisor for all marketing and communication, enhancing product storytelling, and championing a consumer-focused mindset. Show less - Drove the design language that became the visual reference for Motorola’s 2018 product portfolio, in addition to crucial input concerning the complex launch strategy and communication plan for Moto Z² Play, resulting in a 40% increase in market share on the product category.- Conceptualized and executed the launch event presentation for Moto Z² Play, organizing the generation of all visual materials, effectively replacing outside agencies usually hired for these projects.- Provided direction to the retail spaces and branded environments in Latin America, improving more than 250 kiosks in the region. Show less - Joined the global team as a source of regional input from Brazil and Latin America, sharing insights and trends with global teams to foster new product ideas and more relevant global design strategies.- Led the ID portion of Motorola’s 2017 design language, which became the DNA of the entire product portfolio.- Responsible for leading the design of Moto Z² Play, working alongside stakeholders in Chicago, China, and Europe to develop the concepts till mass-production. The project was highly successful, improving the business and expanding the user base of Motorola’s modular platform (Moto MODs). Show less

  • Creative Director (Brand Experience Design)

    Aug 2017 - Oct 2018

  • Advisory Industrial Designer (Consumer Experience Design)

    Dec 2016 - Aug 2017

  • Senior Industrial Designer (Consumer Experience Design)

    Nov 2014 - Dec 2016
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  LIXIL

  Nov 2018 - now

  - Responsible for creative direction, design leadership, and product strategy for the 3 power brands of the group in Asia Pacific and Greater China markets.- Leading an international team in two studios (Singapore and Shanghai), while aligning directions and strengthening connections with global studios in the UK, Germany, USA, and Japan.- Driving product roadmap development, conceptual and strategic initiatives, branded environments direction, design and innovation management, and communication with external audiences.- Coordination of activities between functions to facilitate new product development by working closely with Marketing, Engineering, Manufacturing and sales teams. Show less - Led all sorts of design projects and initiatives, reporting directly to the VP of Design, while acting as the primary stakeholder liaison, leading creative processes within the design group and providing directions to enable the team to deliver best-in-class solutions.- Drove continued excellence for American Standard in Asia, creating consistent and cohesive design stories across the entire portfolio of products.- Championed design language philosophy within the company, promoting continued improvements in the product portfolio and organizational coordination to deliver truly meaningful solutions to our consumers. Show less

  • Leader, LIXIL Global Design – Creative Direction, Asia

    Dec 2020 - now

  • Creative Director

    Nov 2018 - Dec 2020