ISHANU DUTTA

Experience

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  Usthi Foundation

  Apr 2017 - May 2019

  Junior Accountant and project supervisor

  List are the following activities I performed during my tenure:-1. Maintained a Book of Accounts.2. Monthly project supervising & Requisition collection.3. Responsible for collecting funds through presentations.4. Worked with seniors to collect relief during natural calamities.5. Maintained transparency in all societal activity.

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  ABP Group

  Jan 2020 - Mar 2020

  Branding & Digital Marketing

  Here are the following activities I performed during my tenure.1. Initiated different Social Media Marketing activities for ABP Bengali Magazine Facebook & Instagram brand campaigns.2. Got the opportunity to manage two Magazine account pages with live posts, brand awareness posts, online brand events, and conversion posts monitored by seniors on a daily basis.3. Pitched many promotional content ideas and learned Moment marketingFor ABP mags App, I was given the opportunity to run Google ads and target Bengalis outside of Bengal.4. Initiate conversion ads for ABP Magazine sales on Google and Facebook.5. Was a part of the team to successfully launched the ABP Mags app.6. Performance monitoring of Google Ads through Google Analytics7. Google Analytics provided compelling insight and allowed me to know more about the audience structure and their behavior toward the product. Show less

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  Array Innovative Services Pvt. Ltd.

  Jul 2020 - Aug 2020

  Digital Marketing Assistant

  List are the following task I performed during my time at Array Innovative Solution:-1. Search engine optimization on-Page (Mainly Keyword Research)2. Search engine optimization Off-Page (Article Backlinking, Article Directories)3. Data Research 4. Glassdoor Profile handling5. Facebook and Instagram page monitoring

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  Klizo Solutions Pvt Ltd

  Jan 2021 - Aug 2021

  Social Media Marketing Manager

  List are the following task I performed during my time at Klizo Solutions:-Maintaining and handling all the Social Media Accounts of the company and its clients.Planning Social Media Strategy and Roadmap.Maintaining all social media channels with posting and reach monitoring.Keyword and trending topic research for on-page SEO.Article posting and backlinking in various Bookmarking sites for Off-page SEO.Analytics of Website and social media traffic.Hashtag’s research and creative ideation for posts.Content calendar creation and maintenance.Clients’ communication and coordination.Facebook and LinkedIn Ads creationDigital Ad budget placement and management. Show less

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  AmbujaNeotia Group

  Aug 2021 - Mar 2023

  List are the following task I perform on a day-to-day basis:- 1. Currently working at Neostory a production house of Ambuja Neotia group as the Executive Digital Head to the Director with responsibility in the fields of Digital Marketing, Branding Planning, Media Management & Business Analysis2. Conceptualizing and strategizing operations in regards to Neostory brand activation with reference coordination of Corporate and other Vertical businesses3. Identifying KPIs and Planning 360 Brand communication4. Conceptualizing & Strategizing activities to reach out to the Target Audience5. Selecting & Promoting targeted content through social media channels for better Brand recall & reach6. Digital and Creative Team Coordinator7. Facebook, Instagram & Google Ads Planning, Budgeting, Executing & Monitoring8. Reach monitoring and Growth Analysis9. Online Reputation Management & CRM Activities Show less

  • Executive Digital Marketing Head & Brand Strategist - Neostory Division

    Sept 2021 - Mar 2023

  • Brand and Corp Communication

    Aug 2021 - Mar 2023
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  Peerless Hotels & Resorts

  Apr 2023 - now

  HOD-Digital Marketing & Brand Manager

  1. Digital Marketing and Brand Management:Platforms Managed: Oversaw 8 Facebook pages, 3 Instagram pages, LinkedIn, and YouTube, achieving a robust 308% follower increase and an impressive 160% growth in overall engagement.2. Social Media Success:Executed Multiple Meta Ads campaigns resulting in 4.6x ROI for rooms & 13.4x ROI for FnB in FY 23-24, Organic Reach: Coordinating bloggers for Rooms & Food festival resulting in over 30K reach.3. SEM and SEO:Achieved 400 room nights monthly through SEM coordination, emphasizing a complete website revamp with SEO strategies, including keyword research, Content Management, and Backlinks.4. Brand Revitalization and Collaborations:Orchestrated the re-branding and re-launch of Peerless Hotel & Resort, garnering widespread media attention and national recognition.Celebrity Collaboration: Initiated a renowned celebrity collaboration campaign with Aaheli, achieving a remarkable 6.3x ROI.5. Product Management and Innovation:Restaurant Revival: Successfully revived two standalone restaurants using strategic ads, vlogger collaborations, and enticing food offers.Brand Launch: Contributed to the roadmap planning, content creation, and social media set-up of the newly launched brand Bass & Barrel Lounge and Pub.6. Team Management and Collaboration:Managed multiple teams and agencies, fostering innovation, content planning, creative design, Property & Food shoots.Successfully managed Press Conferences - Media Interaction with deliverables. 7. Messaging Automation: Implemented messaging automation for social media queries, enhancing user experience.8. Consistent Campaign Results and Analytics Proficiency:Achieved consistent results over 29 Room Staycation campaigns and 36+ FnB food festivals across all properties, resulting in high ROI and increased customer engagement.9. Leveraged Data Analytics through Google Analytics & Facebook Insights for informed decision-making and strategic improvements. Show less