Benedetta Rega

Experience

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  BNL Gruppo BNP Paribas

  Jul 2014 - Aug 2014

  HR Recruiting and Employer Branding Assistant

  - Identifying and selecting applications, evaluation of CV- Telephonic pre-screeing of candidates with short work experience- Participating in the recruiting process, assessment centre, and individual interviews of candidates- Preparing and performing Powerpoint presentations- Analysing the different channels of communicaton

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  Claribel London

  Oct 2016 - Mar 2017

  Sales and Logistics

  - Support fulfilment processes / Controlling- Inventory management- Work closely with CEO and Marketing Manager on day to day operations- Sales support and management - Brand management - Assisting in Marketing Campaign- Digital Marketing Analysis- SEO - Participate in branding and marketing discussions

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  Accenture

  Jan 2019 - Jun 2021

  Digital Analytics & Strategy

  - Generation and distribution of standardized reports on a periodic basis- KPI definition and methods to trace new properties- Identification of technical issues and analytical support for problem determination - Analysis and generation of insight and quali-quantitative analysis on demand- Offline analysis support of products and services provided by the business database - E-commerce Strategy & Funnel Analysis- Drive CRO through the launch of heatmaps in close collaboration with UX- Develop and mapping processes by drafting requirements for the tracing of new properties - Ensure global marketing strategies and plans are properly and successfully executed locally- Lead constant and efficient alignments with global and local teams in the deployment of global campaigns for 23 different markets - PMO and governance of activitiesData Visualization: - Creation of easy-to-consume dashboards of key metrics; monitor and share insights at a frequent basis- Complex KPI calculations to better communicate data- Improvement of Storytelling & Dashboarding GraphicsMain clients: Financial Services, Telecommunications, Consumer Goods, AutomotiveMain Tools: - Google Analytics 360- Google Data Studio- Google Play Console- Google Tag Manager - iTunes Connect - Appbot- Jira- Hotjar- Sisense- Tableau (beginner)- Power BI (beginner) Show less

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  BAT

  Jun 2021 - now

  - Monitoring of sales trends, promotions, traffic, and website KPI's- Promo plan stategy and mechanic set-up- Periodical ad-hoc web analysis for ongoing UX optimization to increase e-commerce conversion rate and consumers engagement - Daily stock monitoring- Forecast and budgeting management- Work closely with call center to review clients feedback to ensure quick resolutions of website errors - Periodical alignment with the brand team to compose banners and other copy to be implemented within the websitets - Assets review in order to implement the right communication on all digital channels - Research and analysis of business trends and competitor activities - Work closely with the CRM on promotional and outbound activities- Bug monitoring to inform global team through our ticketing systemMain Projects: B2B website launch, website migration to new platforms, launch of new product categories, multi category website strategy implementation Show less

  • Ecommerce & Website Manager

    Oct 2024 - now

  • Digital & Ecommerce Specialist

    Jun 2021 - Sept 2024