Shay Tilander

Experience

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  University of Minnesota

  Jan 2000 - Jan 2003

  Writer/Editor/Producer

  • Utilized Associated Press style to write, edit, and proofread newsworthy pieces for news writing and reporting courses.• Created attractive graphic arts pieces for media graphics classes, utilizing Adobe Photoshop, Quark Xpress Passport, Final Cut Pro, InDesign, Dreamweaver, and others.• Wrote, edited, proofread, and produced Mania, a UMN magazine publication.

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  Sound in Motion Productions

  Jun 2002 - Jun 2003

  Entertainment Writer

  • Researched and wrote performer biographies for use online and in production fliers.

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  MSP Communications

  Jan 2003 - Jan 2003

  Editorial Intern

  • Researched and interviewed subjects and compiled facts for magazine stories.• Managed several tasks in a fast-paced environment with varying deadlines. Tasks included: transcriptions, research, fact and data verification, updating files, and web research.• Edited and proofread various editorial content.• Developed other publications where needed.

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  Big City Tavern (Formerly KFAN the Restaurant)

  Jan 2004 - Jan 2006

  Media Relations Assistant

  • Assisted in the production of advertising and in-store materials through proofreading content and assisting with design layout of brochures, advertisements, and website content.

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  New Richmond News

  Jan 2007 - Jan 2008

  Reporter/Copy Editor/Photographer

  • Wrote stories, interviewed subjects, and took photographs for community newspaper and regional online publication.• Proofread and copy edited stories prior to print in accordance with AP style and prepared them for production.• Maintained contacts and sources for assigned beat.• Edited and wrote stories and designed layout for assigned section of paper.• Updated newspaper website via CMS by adding stories, photos, galleries, and blogs.• Managed weekly community events section in print and online. Show less

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  MLT Vacations

  Jul 2008 - Sept 2012

  Copywriter

  • Researched, wrote, produced, and proofed copy for use in marketing and sales projects. Projects included: web pages, web banners, direct mail, digital signage, social media marketing, fliers, video scripts, billboards, as well as email marketing, magazine and newspaper advertisements and seminar curriculum.• Wrote copy for both business-to-business and business-to-consumer markets.• Responded to directional and content changes on projects both in progress and completed.• Created web content writing for search engine optimization (SEO) keywords.• Lead all writing projects associated with two specialty brands.• Managed communication process with internal clients from sales, marketing, and partnership marketing departments.• Collaborated with print and web designers to create materials for publication and on the web.• Created copy adhering to corporate and departmental standards as well as government and legal regulations and partner trademark rules.• Improved efficiency by evaluating department processes and making recommendations.• Developed marketing taglines and slogans associated with specific brands.• Worked on campaigns to advertise brands and partners through a variety of media.• Participated in the launch of new brands, including developing product functionality and creating awareness in the industry.• Disseminated and archived information retrieved through JIRA project management software.• Participated in the organization, theme development, and collateral creation for industry trade show and education events.• Produced presentations through image manipulation and content creation for annual trade show education event.• Participated in usability testing for website content. Show less

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  Advanced Textiles Association

  Sept 2012 - Feb 2016

  Sr. Copywriter/Project Manager

  • Wrote copy and edited content for marketing campaigns including: print ads, emails, websites, fliers, postcards, signage, press releases, media kits, magazine articles, brochures, letters, and scripts.• Maintained style and grammar consistency.• Lead copywriter on all marketing projects, including conference management, membership, divisions, and website redesign efforts.• Met with internal clients to assess and develop marketing plans.• Collaborated with print and web designers to create materials for publication and on the web.• Updated website content using content management system (CMS).• Used Google Analytics to track company website data.• Acted on advisory committee for promotion/sales of trade show events.• Proofread and edited content for marketing, divisions, sales, and conference management departments.• Administered email campaigns for six publications and three global trade show events as well as other membership efforts.• Adhered to email marketing best practices.• Maintained company and trade show LinkedIn groups.• Created content for company Facebook and Twitter pages.• Managed projects through SharePoint, Salesforce, and Liquid Planner project management applications, including the coordination, assigning, and receiving of proofs.• Wrote and edited monthly magazine content promoting trade show.• Participated in human resources task force to identify and solve employee satisfaction issues.• Organized and developed naming conventions and file structure for department server. Show less

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  SEH

  Mar 2016 - Jul 2020

  Sr. Digital Marketing and Communications Specialist

  • Development of digital marketing strategy based on key company initiatives.• Content marketing, writing, strategy and development (long and short form).• Write within company voice and tone. Interview subject matter experts and translate difficult subjects into plain language.• Content optimization, SEO and keyword planning.• Wrote emails for campaigns with 30+ percent open and click-through rates. • List building/lead generation.• eBook publishing based on client journey.• Content publication via CMS.• Translate applicable content into video.• Social media writing, strategy and execution.• Paid social media campaigns.• Align copy/social posts with key company metrics and goals.• Collaboration with web, print and video designers and production staff.• Content submission to industry publications/earned media.• Reputation management.• Corporate communications.• Google Analytics and Ads, SEM Rush, Buzzsumo, Constant Contact, Squarespace, Drupal, Hootsuite, Hubspot, Monday.com, Squarespace, Survey Gizmo.• Serve on Employee Stock Ownership Program committee. Show less

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  TMB (Trusted Media Brands)

  May 2021 - now

  Sr. Digital Editor, Family Handyman