
Timeline
About me
Digital Transformation | Product Management | Program Management
Education

Universidad de salamanca
2007 - 2008Business management
Universidade católica portuguesa
2005 - 2008Business management
Iseg - executive education
2017 - 2018Post-graduate digital marketing
Iseg - executive education
2019 - 2019Futures, strategic design and innovation
Experience

Portugal telecom
Sept 2008 - Jun 2016- Prepare and implement the digital transformation roadmap – defining strategy, objectives and key projects- Manage the company-wide digital transformation projects to increase digital channel weight, in collaboration with several areas of the company to create integrated and global solutions:a) Analysis, design and implementation of features to increase and promote e-care adoption, to drive down costs of offline customer touchpointsb) Agile Product Owner for Customer facing Registration and Authentication Management tool (single Login tool for all Meo websites and applications)c) Implementation of the new e-commerce platform (for B2C and B2B markets);d) Implementation of the new Help and Support solution, on Meo website Show less
Senior Project Manager - Digital
Jun 2014 - Jun 2016Senior Project Manager - IT Transformation
Jul 2012 - Jun 2014Project Manager - Continuous Improvement
Sept 2009 - Jul 2012Business Process Consultant
Sept 2008 - Sept 2009

Leroy merlin portugal
Jun 2016 - Sept 2017Senior project manager - digital- Lead the cross-functional teams for the implementation of Leroy Merlin new responsive website- Product owner for customer personal account cluster, working in close collaboration with international teams- Project manager for omnichannel customer experience initiatives- Web roadmap definition with internal teams and external agency

Celfocus
Sept 2017 - Oct 2023Celfocus Lead for Digital Transformation Programme in Ooredoo Qatar, managing all internal digital delivery teams:- Drive the transformation process defining the new Ways of Working, introducing Agile and creating a Digital Delivery Hub with +60 people across multiple domains (UX/UI, Analysis, Dev, QA, etc)- Work closely with cross-functional teams to plan and develop scope, deliverables, required resources, budget, and timeline for new digital initiatives;- Programme assessment for continuous improvement and processes reengineering;- Produce accurate and timely reporting of programme status throughout its life cycle, managing both internal and external executive stakeholders. Show less - As Delivery Manager for Vodafone Portugal, manage all teams (+35 people) responsible for digital delivery (website, eCommerce and selfcare portals), establishing client relationship, fixing reliability issues, managing budgets, assessing performance and providing career guidance. Part of Celfocus management team that introduced Agile as a delivery model in Vodafone Portugal, supporting the processes redefinition and mindset change;- As Product Owner for Vodafone Portugal, lead cross-functional teams for design and development of the new e-shop solution, ensuring a consistent omnichannel experience in both enterprise and consumer business units;- As SEO Program Manager for Vodafone Group, ensure the definition and implementation of an integrated SEO strategy for Internet of Things eCommerce (ensuring consistency for the different local markets). Show less
Digital Transformation - Programme Head
May 2022 - Oct 2023Digital Transformation – Pre-Sales Manager
Apr 2021 - May 2022Digital Delivery Manager
Sept 2017 - Apr 2021

Celfocus
Apr 2024 - nowDigital transformationDigital & Analytics for Roche Pharmaceuticals:- Planning and implementation of a new Digital Marketing Platform: Defining scope, managing adoption & proof-of-concepts, and roll-out strategy for the Pharma division across multiple markets, ensuring buy in and change management.- Drive the evolution of digital capabilities (in collaboration with IT): Lead the requirements and prioritization for all the markets, supporting the adoption, ensuring a cohesive strategy and standardizing practices. Show less
Licenses & Certifications

Lean six sigma - greenbelt
Isq
Negotiation techniques

Project management
Aventia
Root cause analysis
Tata consulting group
Dynamic leadership
Dynamic groupFeb 2014
Volunteer Experience
Food distribution and helping children in recreational activities
Issued by Orfanato 1º de Maio Moçambique
Associated with Dulari Tulcidas
Languages
- poPortuguese
- guGujarati
- hiHindi
- enEnglish
- spSpanish
- frFrench
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