Experience

• 

  Edward dillon & co. ltd

  May 2007 - Sept 2009

  Category analyst

  o Analysed internal and external data such as Nielsen Data, company depletions and retailer EPOS data, to produce wine and spirits market reviews containing latest category trends and recommendations for retailers, accounts and marketing teamso Evaluated effectiveness of key brand promotional activity for Brand Managerso Worked with key retailers to design and implement in store shelf layouts using Spacemano Prepared consistently high quality professional PowerPoint presentations for company Board, key retailers and Brand owners (e.g. Moet, Hennessy, Bacardi, Fosters) Show less

• 

  Sage ireland

  Oct 2009 - Jan 2012

  Increased efficiency and profitability of SMB sales team using data driven insights.o Segmented customer & prospect bases to identify and address key areas of opportunity, increase acquisition levels and grow revenue.o Lead cross regional project group to standardise ‘Data Usage Rules’ across Sage UK & Ireland increasing company compliance level and improving overall customer experience.o Provided guidance and qualified commentary on proposed business plans to senior management teams backed by data analysis and commercial insights.o Evaluated impact of business initiatives using these insights to forecast future results and shape business strategy. Show less Established data analysis at Sage as first dedicated data analysto Analysed and segmented both customer and prospect databases to establish target marketsand present potential marketing and sales campaigns.o Evaluated success of marketing activities to provide insight for future campaigns.o Managed a data cleanse team, notably improving the quality of the data set.o Liaised with external agencies and list brokers.o Set up feature rich and cost efficient e-marketing tool for marketing team. Show less

  • Commercial Data Analyst

    Jul 2010 - Jan 2012

  • Marketing Data Analyst

    Oct 2009 - Jul 2010
• 

  Linkedin

  Jan 2012 - Dec 2023

  The LSS Insights team is made of up of 35+ analysts, program managers and leaders, all focused on maximising the potential of LinkedIn data our customers.My team fuel our customer conversations with compelling and actionable insights, whether that is helping a customer to understand the ROI or an emerging trend in the market they should be building into their strategy. I lead a team of 30+ analysts on a mission to maximise the potential of our unique data set across EMEAL. We work cross functionally with our Sales, Marketing, PR, Senior Management and many more teams, to embed insights across as many LinkedIn channels as possible. Stay up to date with the latest talent trends powered by LinkedIn data at Think Insights www.business.linkedin.com/talent-solutions/recruiting-tips/thinkinsights-emea I am privileged to lead a team of 20 analysts based in LinkedIn Dublin & Dubai delivering actionable, data driven insights to our colleagues and clients across EMEA. As Insights Manger, I am building a team of world class analysts to support out Talent Solutions business across EMEA. We partnered with LinkedIn's sales team to deliver clients and prospects customised strategic insights built on LinkedIn’s rich data set. I lead the Talent Solutions insights team in EMEA at LinkedIn. With two Insights Analysts working alongside me, we worked closely with our largest clients here building custom insights from LinkedIn's rich data set to help guide their talent acquisition strategies. In 2012, I was the first Insights Analyst for Talent Solutions outside of North America on a mission to figure out how to maximise the potential impact of LinkedIn data in EMEA.I worked with LinkedIn’s Talent Solutions sales team to deliver customised actionable insights to our clients & prospects. Using LinkedIn’s unique data set, I partnered with our strategic clients to solve complex business problems and shape company strategy.

  • Global Insights Director - Sales Solutions

    Jan 2022 - Dec 2023

  • Insights Director, EMEAL

    Mar 2018 - Jan 2022

  • Senior Insights Manager

    Mar 2015 - Feb 2018

  • Insights Manager

    Jan 2014 - Feb 2015

  • Senior Insights Analyst

    Jan 2013 - Dec 2013

  • Insights Analyst

    Jan 2012 - Dec 2012
• 

  Freelance

  May 2024 - now

  Professional coach

  I am so excited to be able to offer my coaching services to help you navigate all the paths life leads us along - Career, Business, Well-Being, Lifestyle etc. I am passionate about every person taking control and owning their future, fearlessly. I am currently pursuing my Coaching qualification with the Co-Active Training Institute, due to certify later this year, to ensure I am fully equipped to support you.