Experience

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  Ufaber edutech pvt ltd

  Oct 2017 - Jan 2019

  Digital marketing executive
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  Msd

  May 2020 - Sept 2020

  Digital marketing intern
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  Icici securities

  Dec 2020 - Nov 2021

  Digital marketing associate

  • Strategizing marketingcommunication & activities for three business verticals: PWM, Wealth Partners and Business Partners.• Formulating strategies for SocialPPC and Paid Media Campaigns andexecuting them for various range ofindustries B2B, B2C.• Research and successfulimplementation of ZOHO CRM(Customer Relation Management)overseeing new requirements• Communicating with C-Levelexecutives to implement strategiesplanned as per the business goal• Weekly and monthly reportingusing tools like Google Data Studio,Supermetrics Add-on for GoogleData Studio & Google Sheets• Research (content ideas for blogsand social campaigns) and contentwriting• Plan and execute emailercampaigns & reporting on theperformance• Organizing graphic and content forall marketing communication• Implementing new ideas to improveuser experience on the website Show less

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  Reliance retail

  Nov 2021 - now

  Assistant manager performance marketing

  • Plan and execute all digital media campaigns which includes dv360, display, Search, UAC, YouTube, Discovery, Facebook Ads, Instagram Ads and LinkedIn Ads.• Optimize the campaigns performance by A/B testing on bidding strategy, Campaign objectives, Creatives and Ad Copies.• Research on new media opportunities to provide innovative marketing opportunities.• Identify trends and insights to optimize spend and performance based on the insights.• Brainstorm new and creative growth strategies through digital marketing.• Monitor effective benchmarks for measuring the impact of media programs and analyses, review & report on the effectiveness of the campaigns to maximize results.• Collaborate with internal teams to create landing pages and optimize user experience.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Identify critical conversion points and drop off points and optimizes user funnels.• Managing and adjusting SEM budgets to ensure maximum ROI for paid adverts.Highlights: Google Ads, Facebook Ads, LinkedIn Ads, Media Planning, Programmatic Media Buying, Digital Strategy, Appsflyer, Firebase, Google Play Console, GA4 Show less