Experience

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  Marketing júnior usp

  Jun 2011 - Apr 2012

  Trainee

  Trainee na área de Pesquisa da empresa júnior, participação em projeto para produção de material para apoio em projetos para clientes externos.

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  Nielsen

  Jan 2012 - Jan 2013

  Intern

  Managing operative tasks for more than 30 clients, besides supporting account executives on clients presentations and service

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  Uptec - science and technology park of university of porto

  Feb 2013 - Jul 2013

  Intern

  Science and Technology Park of the University of Porto (UPTEC) | USP Innovation Office - Entrepreneurship program: Benchmark study looking for insights and proposals to USP business incubator.

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  Nielsen

  Sept 2013 - Jun 2016

  Client facing at Nielsen Brazil Responsible for one of top 5 Nielsen global clients (Revenue ~BRL 8 millions) Executing Market presentations using different sources and tools to client board and global teams.Experience in business issues in FMCG such as price strategy, point of sales execution efficiency, assortment, down-the-trade distribution, categories’ growth drivers, launches testing and tracking, consumer profile and brand positioning. Experience in providing insights using integrated information and data analysis;Coaching other analysts and interns.Simply Excellent Bronze Award – Integrated May/2016 - Nielsen Innovation: Developing an important asset throughout the validation exercises that the Innovation Team was conducting for some products. Show less

  • Pleno Account Executive

    Mar 2015 - Jun 2016

  • Jr Account Executive

    Jan 2014 - Mar 2015

  • Trainee Client Services

    Sept 2013 - Dec 2013
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  Kimberly-clark

  Jun 2016 - Jul 2018

  Sr market research analyst lao (latin america operation)

  Responsible for generate insights and identify business opportunities to the most important country (Brazil) and category (Baby & Child Care) in LAO, besides that tracking the recommendations use. Supporting marketing/trade/sales team on data analysis using different information sources (e.g.: Nielsen, Kantar, Dunnhumby, Millward Brown, demographic and economic data)

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  The heineken company

  Mar 2020 - Oct 2021

  Responsible for conducting in partnership with suppliers different studies within different brands - Communication test, Innovation projects (Concept and product test), Blind test, demand spaces, qualitative research, trends report. Supporting Marketing and Innovation team in different market analysis combining different source of information (internal and external) Responsible for a group of 40 volunteers that have developed an internal awareness campaign during a period of one year - 12 hours of video content, 1k people in lives, 18k view at Workplace, benchmark with more than 20 companies, and 2 external events HEINEKEN Open Doors. All the work was recognized by HEINEKEN globally (annual report 2020 - page 149)

  • Maternity leave

    Apr 2021 - Oct 2021

  • Consumer and Market Insights Specialist

    Aug 2018 - Oct 2021

  • Leader Racial Inclusion & Diversity Group (Origens)

    Mar 2020 - Mar 2021
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  Google

  Dec 2021 - now

  Main Scope: Responsibly for client/industry vertical knowledge to help sales team to influence client conversations through scaled pitches, strategic storytelling, and actionable insights for positive revenue and relationship outcomes (Main Industry: Education, Telecom, Real Estate, Fast food & delivery, Gym | Cross Functional squad: Search expansion)Community contribution: ::AI Principles Pioneers program member and Latam regional community lead, a cross-Google, XFN engineering-backed AI Fairness evaluation program to scale fairness testing, champion AI Principles, and augment voices at the intersections of global equity.::AfroGooglers member, erg committee focused on Black+ community, collaborating with well-being program to the community::Well-being Committee Services & Distribution sales team co-lead, a group to discuss and propose activities to improve the team well-being Show less

  • Strategic Insights Lead

    Apr 2024 - now

  • Market insights Lead

    Dec 2021 - May 2024