Silvia Fratini

Experience

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  PRAGMA - SOCIETA CONSORTILE A RESPONSABILITA LIMITATA

  Aug 2008 - Apr 2010

  Accountant - Internship

  • Assisted tax preparation, completed account reconciliation, recorded payment.

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  The Wharf

  Apr 2011 - Sept 2011

  Receptionist

  • Answering phones to take reservations or to-go orders, and by entertaining, greeting, seating, and thanking guests. Schedule dining reservations through phone calls and emails. Assist customers if any problems may arise.

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  Giovani nel Mondo

  Jan 2015 - Sept 2015

  Junior Account

  • organization of the 3rd edition of “LUISS International Job Fair”, taking care of invitations, managing emails and possible issues with NGOs participants. Event location University LUISS Guido Carli (Rome);• organization of the 8th Edition of “RomeMUN”, within External Relation team managing invitations and emails with Institutional bodies, Embassies included. Event Location Sheraton Hotel (Rome);• organization of the 1st Edition of “International Careers Festival” supporting the Marketing team by closing agreements with companies, Universities and NGOs participants to the festival. Event location Eataly (Rome). Show less

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  CELIM

  Sept 2015 - Aug 2016

  Marketing Project Manager

  • Planned and project managing marketing events with fundraising activities; • Prepared, planned and project managed the publication of all publicity material to maximize brand promotion (fliers, menu, price list); • Edited recipes and analysing dishes’ marginality – in collaboration with the administrative department; • Developed a marketing strategy for promoting seasonal offers and attract clients; • Implemented promotion through Social network and improving the online payment system for the Guest House booking; • Improved customer service and customer care by implementing feedback from our websites and “loyalty card” (paper card);• Trained staff on sales strategy and time managements skills;• Care of relationships with donors and local stakeholders. Show less

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  Citynews s.p.a.

  Nov 2016 - Feb 2022

  Sales Marketing Support

  Support the launch and the implementation of seasonal offers by outlining commercial conditions, sectors, and customers to be involved;• Consulting the sales force on the best commercial strategy to adopt;• Creating personalized presentations for top clients showing the adv campaign annual proposal;• Evaluation and final approval of contracts by reviewing promo, products, and discount applied;• Post-sales phase for top clients, managing the correct delivery of the adv campaign, and monitoring the results;• Implementation of new adv strategies to increase the lead generation number, from the campaign’s brief creation to the results, using Analytics and Revive platforms;• Conduct training classes for new clients, interns, and internal stakeholders on the CRM system. Show less

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  WordLift

  Feb 2022 - now

  Partnership Marketing Manager

  - Develop and maintain strong relationships with partners, and work closely with them to achieve mutual goals;- Providing strategic insight and guidance for business goals;- Identify and onboard new channel partners;- Develop and implement channel partner programs, such as training, marketing, and incentives;- Organizing and attending industry events and conferences;- Collaborate with the sales team to align sales and channel efforts;- Collaborate with the management and other marketing teammates to align our internal goals with new and existing partner relationships. Show less