Jeffery Sheng

Experience

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  Maison Margiela

  Jun 2015 - Dec 2016

  Campaign Assistant

  HQ Set

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  JW Anderson

  Jan 2016 - Jan 2017

  Special Project Helper

  “YOUR PICTURE / OUR FUTURE”

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  LVMH

  Feb 2016 - Jan 2017

  Communications Assistant Intern
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  Loewe

  Jun 2016 - Jan 2017

  Campaign Assistant

  Set helperImageStreet advertising.

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  Hermès

  Jul 2017 - Aug 2017

  Digital - Assistant - Paris HQ

  Advertising Creative, Production, Social Workshop and Briefing to China Team.

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  Christian Dior Couture

  Feb 2018 - Jul 2018

  Visual Merchandising MT

  Pop up proposing and setting up - Shanghai Plaza 66, IFC, Chengdu IFS, XiAn, BJ SKPGlobal logistics management, material management, - Paris, Greater China, HKMany events - Dior fashion show 2018 Shanghai, Press day, Exhibition Dior, P66 Building facade reconstruction, AD light box.Celeb CampaignWindow decor and display

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  ELLE Magazine

  Jul 2018 - Aug 2018

  Advertising, Video Team Intern
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  Vogue

  Aug 2018 - Jan 2019

  Advertising Vendor

  Production for Condé Nast College for fully-service cases:IMMI x Shanghai Fashion Week, WANCAOYI campaign shootProduction for GroupM for Vogue AdvertisingPuma, Vogue VIP Event x Sprit

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  The New York Times

  Feb 2019 - May 2019

  Chief Creative & Marketing @Huasheng Media: T Magazine, Wallpaper*, WSJ Mag China

  Lead and manage the creative team of 5 persons, ensure a holistic improvement on all pathways, including prints, offline events, social media and videos. Key projects pitch and proposal with the Publisher, projects includingT x Ports, Cartier, Chanel, Balenciaga, Celine, etc; NYLON x Farfetch; Wallpaper* x Polestar, Mini cooper, Roche Bobois; WSJ x Richard Mille, etc.Work as the key person who connects the editorial team and the advertising team, make the internal communication smoothier.Explore and develop new clients base. Show less

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  JFM

  May 2019 - now

  Founder & CEO

  Social agency - digital marketing company, focusing on serving brands long-term social social planting grass, producing topic marketing, event marketing, star marketing; Bytedance/agent, Xiaohongshu agent, BiliBili partner. Based on online social communication (Xiaohongshu, Douyin, Weibo, BiliBili) and live broadcasting; Complete social media communication plan - market cognition - product strategy -KOL/KOC online grass planting - big head/star - diversion transformation - e-commerce sales - achieve brand growth system.JFM (Shanghai) digital marketing is an innovative digital marketing industry business model enterprise with the credo of "new look new marketing of domestic products". JFM is committed to becoming the best local service provider based on social marketing in China. The "content" leading social popularity and our brand customers "grow grass + do growth" as the primary value. Strive for customer brand growth through high standards and continuous improvement.Consumer brand: Precise KOC launch annual framework cooperation (RED)Fashion brand: High match KOL and KOC launch annual framework cooperation (Xiaohongshu)Domestic time-honored brand: multi-platform layout of young digital crossover (Xiaohongshu, Douyin)Innovative brand: 0-1 planning and implementation of online marketing (cold start, warm-up, burst, harvest, stable period)Offline entities: Online detonating grass planting and drainage (scenic spots, restaurants, etc.)To serve our customersBeauty: Lancome, Flower west, Beauty ONE, etcFashion: LVMH, Daphne, etcBig issues: VOGUE, ELLE, ForbesCultural Industry: Fosun Group, Hangzhou Municipal Government, Ningbo Municipal Government, Yangzhou Municipal government Show less

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  GroupM

  Apr 2023 - now

  Director

  Social & CRM Marketing