Ashish Saxena

Experience

• 

  Bisleri International Pvt Ltd

  Jun 2000 - Sept 2003

  Sales Officer

  . Achieved 100% volume and value targets set for the area by ensuring adequate stocks with distributors/retailers, deep retail penetration and merchandising & visibility at the outlets. . Handling Ready stock sales in Indore market with the Help of Driver and Loader .Conveyed commercial terms to distributors/managing company systems, and distributor claims (including returns) and consumer complaints/feedback to the state head. . Planning & Designing scheme which suits regional or local market and fit to company’s pre approved budget. Show less

• 

  Britannia Industries Limited

  Oct 2003 - May 2005

  Territory Sales Incharge

  . Achieved all the tonnage-based volume targets by beat-cycle planning, retail penetration and ensuring stocking of Entire product-range & shelf positioning for visibility. . Launched several new products, planning their primary and secondary, monthly & yearly sales, managing the Distribution Network of the assigned territory through the team of 1 Pilot Salesman and FOS. . Preserved the brand image through successful handling of customer-complaints and feedback. . Cleaning out Expire and damaged stock of market timely. Show less

• 

  Idea Cellular Ltd

  Jun 2005 - Sept 2007

  Sr. Sales Executive

   Responsible for Prepaid sales (Gross Activations, Net Adds, Recharge and VAS). Managing Distribution Network of the assigned territory through the team of T.S.E.,FOS and Merchandiser. Planning FOS beat cycles. Ensuring the desired product availability up to the last point of the market.  Ensuring distributors/ retailers maintain adequate stocks of all products. Ensuring proper Merchandising/Visibility at Retail outlet. Ensuring required distributor manpower is on board and monitors their conduct/ behavior. Ensuring flow of knowledge, skills and training from company to the dealer/ retailer staff to ensure output as per targets. Building and developing team. Enhancing team motivation and productivity levels. Building trust and relationship with distributors / retailers and company by clearing any doubts/confusions and providing solutions to any issue within reasonable time frame.  Ensuring timely redress of distributor claims (including returns). Ensuring accurate reporting and intelligent MIS as and when required. Execution of brand promotion, print advertisement layout within the budgetary provision & ensuring maximum output from the same. New Towns Launch – Successful Launch & keep track of Gross Activations, Form Collections & Competitors activity. Making rapport with retailers and push them for more selling. Show less

• 

  Reliance Communications

  Sept 2007 - Jan 2008

  Area Sales Manager

   Responsible for handling team of 18 Sales executives,3 Team leaders, 1 Tele caller & 5 Channel partner for achieving Number and revenue targets of Broadband. Planning, Execution and controlling sales through team from define dedicated area and day by day monitoring sales of broadband through them. Managing the Installations of Broadband with Operation team & achieving the target as per commitment. Coordinate with operation team and local cable operator. Undertaking business development activities systematically such as cold calls, Mailers and presentations to clients in as effort to build healthy leads and protect base. Ensure the timely collection of the payments and adherence to the payment collection. Assist the City Sales Manager in developing competitive sales strategy for the assigned area in all significant external & internal factors. Show less

• 

  Virgin Mobile India

  Jan 2008 - Jul 2010

  Zonal Sales Manager

   Responsible for Prepaid sales (Gross Activations, Net Adds, Recharge and VAS). Managing Distribution Network of the assigned territory through the team of 5 ASM/TSM. To achieve Customer Acquisition and Revenue targets on daily, weekly and monthly basis Responsible for distribution strategy, planning and implementation. Developing and executing different sales activities, KRO Programs to support sales. Building and developing team. Enhancing team motivation and productivity levels. Building trust and relationship with distributors / retailers and company by clearing any doubts/confusions and providing solutions to any issue within reasonable time frame Show less

• 

  Aircel

  Jul 2010 - Jun 2014

  • Achieving month on month Revenue & Customer acquisition target through the distribution network for South Kolkata comprising a team of 6 ASM and 13 channel partners. • Increased revenue sales by 300% in a span of 1.5 yrs from Rs. 12 Cr. to Rs. 36 Cr. and helped Kolkata circle to became EBIDTA positive. • Managing Distribution efficiency and revamping the market through trade satisfaction till last mile.• Apart from prepaid card also responsible for Handset sales and Data card sales through Key Retail Outlet ( KRO).• I have to also ensure all visibility aspect in market and KRO for that all merchandiser activity and merchandiser team needs to be monitored on regular basis.• Conducting FOS classroom and on the job training on products and behavioral training needs to be conducted. Show less

  • Zonal Sales Manager

    Jan 2013 - Jun 2014

  • Zonal Sales Manager

    Jul 2010 - Dec 2012
• 

  Samsung India electronics Pvt. Ltd

  Jun 2014 - now

  Regional business innovation manager

  Currently heading Business Innovation vertical for Mobile and consumer electronics division for Samsung India Electronics Pvt. Ltd for North region based out of Gurgaon. Deployed successfully multiple automation projects – Distribution Management system (DMS-NXT), Electronic point of sale ( E-POS),Go To Market (GTM) Application, Market communication system (MCS) & Sales Analysis and management system ( SAMS).  Monitoring of business enabler tools on a daily basis and ensuring adoption level among end user (Sales team & Channel partners) through educating & training, collecting feedback and continuously enhancing the BI tools.  Experience in analyzing & Interpreting business requirements, performing Gap analysis,testing,channel management, making recommendations and business actionable for long term improvement • Business owner for all Sales & Distribution Channel management systems, tools, Business Processes, Policies, Sales Automation practices.• Key contributor in Sales & distribution management initiatives by launching BI tools across business providing insights to leadership team on key distribution metrics.• Launch key Supply Chain Management Programs like Market Demand Forecasting for the distribution channel to facilitate accurate market demand Forecasting & ensure seamless production planning.• Key Touch point for providing business solutions to sales teams across any operational issue within region.▪ Bringing innovation for business growth & better profitability. Show less