Max Walker

Max Walker

Special Events Chef

Followers of Max Walker2000 followers
location of Max WalkerGreater Cheshire West and Chester Area

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  • Timeline

  • About me

    Swedx UK

  • Education

    • Helsby Grammar School

      1978 - 1983
      English
  • Experience

    • Bass PLC

      Jan 1983 - Jan 1994
      Special Events Chef

      Launched Brasseries in London, Product Launches with Kellogs, JCB and exclusive events.

    • Bank of Scotland

      Jan 1994 - Jan 1998
      Commercial Finance Sales

      Operating in the Capital Expenditure sector for SMEs negotiating finance packages structured to meet asset write down values and client specified requirements. Presenting in detail to HO underwriting for approval with all risks understood and controlled. During this time I successfully started negotiations for Haulette UK partnership finance scheme, eventually handing over to HO to complete, alongside being named in the top 5 UK for profitability on finance deals.

    • M F Direct Mail

      Jan 1998 - Jan 2006
      Sales Manager

      I reported directly to and deputised for the owner / MD, whilst solely responsible for 70% sales revenue. I investigated and implemented the introduction of added value services, including data processing and data cleansing to achieve key business objectives for growth and profitability.I engaged with both internal and external senior stakeholders, to leverage support and engagement, as an accomplished team worker leading from the front with a relentless desire to succeed. This resulted in controlled service delivery within time sensitive contract KPIs, allowing continued business development within the contract term and renewal.Achievements• Increased market share with introduction of additional in house services.• Investigated and delivered high margin niche product production system with a Swiss manufacturer, launched at Europe’s 2nd Largest Print Exhibition, thus being the first UK producer ahead of competition. This allowed high margins to be achieved.• Won Major Music Publishers campaigns, Britannia Music/Sony Music valued £600k per annum. Show less

    • Mail Solutions

      Jan 2006 - Jan 2008
      Sales Manager

      Sales Manager for the transactional data to document and mail business, board level Sales Manager who helped drive the turnover, but more importantly the profitability of this £30m turnover company. Increased cross division product sales and developed a cohesiveclient service. I worked closely with the divisional MD, forecasting and delivering financial KPIs to my fellow shareholders. Later I was co-opted to the digital purchasing team becoming lead negotiator with IBM for a major CapEx project. This involved sample testing both in UK and USA.Achievements• In April 2007 I was invited by the Board to become a shareholder in the Group.• Awarded, through Tender, a 3 Year £450k contract with Severn Trent Water PLC.• Contracted £70k data processing annual contract.• Involved with continued APACS accreditation.• Won Goldfish client migration to Barclaycard data mailing project. Show less

    • Electromech Engineering Services

      Jul 2008 - Apr 2010
      Sales & Operations Director

      I was asked to join by the owner to assist in the rescue of the business. This resulted in personal investment in the business whilst I reported directly to the owner on business KPIs, especially focused P&L, Bank and pipeline. I was responsible for 22 Field Engineers across 3 UK satellite sites. Woolworths PLC represented 60% of turnover with the business target to reduce this exposure with new client contracts whilst maintaining 98% KPIs with Woolworths. This strategy included identifying and targeting key contract specifiers to increase 3rd party spot contract work, whilst tendering for direct long term contracts.Working with the company accountants I negotiated new bank terms and terminated the invoice factoring agreement returning immediate profit margin to the bottom line, without financial exposure. Account management was refocused to include full life responsibility to the Admin department, which reduced payment delays by 59% within 6 months.Achievements• Successful Tender with HM Prison Service awarded 3 Year £500k value contract.• Led successful Tenders with NHS through to final stages, award and roll out.• Developed Health and Safety Policy to gain industry accreditations.• I reduced Invoice debtor days from 85 to 35days.• Developed Northern Ireland and Eire sub-contracting to satisfy major contract KPI. Show less

    • Sunline Direct Mail Limited

      Apr 2010 - May 2014
      Business Development

      I successfully complimented the sales ethos to deliver exceptional client experience whilst obtaining margin growth on business drivers. Delivered year on year new business sales subject to targeted growth areas and took responsibility to for the website re-launch in 2011. Managed historical bad risk accounts to reduce exposure to the business when required. Achievements• Project member on Print Coach development program.• During 2012 I was voted onto the board of Independent Print Industries Federation• Expanded outsourcing to include data list purchasing, print & brochures.• Lead presentation on high profile successful tenders.• Contracted £28k data processing for Jaguar UK via their London agency. Show less

    • DST Output UK

      Jun 2014 - Oct 2014
      Business Development

      One of the countries’ largest Media Communications companies, during my time with the company my main focus was on generating new business to increase the client base.During my time with DST I operated from Dagenham and Peterborough sites, liaising with the marketing department to create targeted prospecting campaigns through Salesforce knowledge and other external sources such as Nielsen and Market Reach (Royal Mail) intelligence.During this role I was responsible for:• Won the Rolex account for UK print, data response capture, mailing contract• Assisted in the companies largest brand expo at Canary Wharf, featuring pop up (at the time) future Tech clinics such as 3D printing and Google Glass alongside traditional data and document solutions.• Prospecting activities• Reporting monthly KPIs Show less

    • THE MAILSHOP MAILING LIMITED

      Jan 2015 - Mar 2015
      New Business Development

      I was brought on to the sales team to specifically target clients who use Polywrap Mailing services. During the 3 months I developed an understanding for the core offering and USP of the business, whilst networking with the target prospect client base. Reporting directly to the MD within the sales team, I would check for prospect contact overlap with the existing client base to strategise most effective prospect approach. I also undertook the following responsibilities:• Prospecting activities• Account management for existing clients Show less

    • PM Creative

      Aug 2015 - Dec 2015
      Business Development

      Known to both Directors, I was specifically brought into the business to revitalise the new business operation due to their recent merger. On joining the business, it became apparent that the two business systems were not aligned. In the 3 months that I was there I worked to understand the separate business systems and brought them together, taking the best from each and maintaining commonality, the result of which yielded improved process control and profitability. During this process I identified a shortfall in resource within the IT department which was having a negative effect on a new business project for J D Williams, a major client the business had just won. To remedy this, I resourced an IT apprentice, who I arranged specialist training for and brought them into the business. This additional resource delivered correct KPI results to this major client.During the merger, the new business operation I was responsible for:• Development of new business development strategy• Prospecting activities• Account management for existing clients• Working to established KPIs• Review of Data processing and production software, in order to bring in improved profitability in high yield service offering. Show less

    • Cheshire Classic Cars

      Jan 2016 - Dec 2017
      Business Development

      During my time within this role I have worked as a Business Development and sales specialist. Using my natural consultative approach, I have successfully doubled my year one volume and value of sales from £730,750 to over £1.5m this year, whilst increasing my average sales order value by 10%. Within these sales I have increased the profitability to the business by working with the client to identify new opportunities to add value to both client and business within the sale process.This role has utilised both B2B and B2C skills to close sales in both domestic and international marketplaces including Mainland Europe, Switzerland, Australia, South Africa and China. I have understood each territories importation and taxation requirements to guide clients through a smooth sales process, using land, sea and air shipping agents. In addition, I have monitored market trends and competitor activity to maximise sales potential within my pipeline business.To increase brand awareness and client prospect base, I have created a strategy to host exclusive Open Days targeting high net worth individuals through partnership with non-competing service providers and associations.I developed total client management by handling poorly performing projects from other business areas and realigning the clients understanding, delivering client satisfaction whilst having the tough conversations with internal stakeholders to deliver the newly agreed client focused KPIs. Show less

    • Swedx UK

      May 2018 - now
      Sales Manager

      UK arm of Swedx Digital Screens providing the latest in screen solutions from videowalls through to the Signo and Lamina products, as part of a solution for Brands to dynamically control the POP/POS/POI as quick as their customers demand.

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer

      Issued by The Sporting Bears Motor Club on Nov 2008
      The Sporting Bears Motor ClubAssociated with Max Walker
    • Volunteer

      Issued by RALLY FOR HEROES LIMITED on Aug 2013
      RALLY FOR HEROES LIMITEDAssociated with Max Walker