Moustafa Sayed

Experience

• 

  Freelancer.com

  Jul 2014 - May 2015

  Developer

  -Developer for Microsoft technologies.-Microsoft Windows Phone applications developer.

• 

  Freelancer.com

  Jun 2016 - now

  I worked in several industries like (Educational, Medical, Furniture, Restaurants & café, Fashion Retail, Jewellery, Home supplies, and Non-Profit Organizations)-----| Responsibilities:- Research market to identify potential businesses.- Prepare a well-defined presentation contains the current situation and budget allocation.- Build and execute digital marketing strategies through competitive research, platform determination, benchmarking, messaging and audience identification.- Create and maintain all digital profiles and profiles.- Moderate all user-generated content and handling user's complains.- Write, develop, and strategize online content production and visuals with editorial calendar.- Manage all paid media campaigns on different platforms.- Assist with crisis management, bad reviews, and negative news communications.- Track and generate analytics reports to positively affect future outcomes. عرض أقل

  • Digital Marketing Strategist

    Jun 2016 - now

  • Graphic Designer

    Jun 2016 - Jul 2023
• 

  Shamsia Space

  Mar 2018 - Oct 2018

  Marketing Specialist

  - Build and execute offline and online marketing strategies.- Create and maintain all online profiles.- Develop and strategize online content production with an editorial calendar.- Lead content creators and designers teams. - Manage marketing activities for each event and course and tracking tickets registration process. - Assist with crisis management, bad reviews, and negative news communications. - Act as a PR to deal with partners to achieve maximum profit.- Generate analytics reports to positively affect future outcomes.► I had participated as a marketing manager in SMART-UP Canal event (the biggest entrepreneurship summit in Canal) one of the biggest projects powered by Shamsia Space عرض أقل

• 

  Marketing Misr

  Jun 2018 - Oct 2018

  Social Media Marketing Specialist

  - Build and execute digital marketing strategies through competitive research, platform determination, benchmarking, messaging and audience identification.- Create and maintain all digital profiles for all clients. - Write, develop, and strategize online content production with an editorial calendar. - Assist with crisis management, bad reviews, and negative news communications. - Audit on moderation and designers teams.- Track and generate analytics reports to positively affect future outcomes. - Manage paid media campaigns on different platforms. عرض أقل

• 

  Telecom Egypt

  Nov 2018 - Oct 2019

  Sales Advisor

  -----| Responsibilites- Greet and direct customers.- Provide accurate information (product features, prices, and after-sales services).- Answer customers’ questions about specific products/services.- Conduct price and feature comparisons to facilitate purchasing.- Cross-sell and Up-sell products.- Ensure that the retail is fully stocked.- Track monthly targets and develop plans to be achieved.- Report to the retail manager.- Act as a retail manager.

• 

  APEX Advertising

  Jan 2019 - now

  Co-Founder
• 

  Alarabia Group

  Jun 2020 - Oct 2021

  Digital Marketing Specialist

  -----| Responsibilites- Design digital media campaigns aligned with business goals.- Coordinate the creation of digital content (e.g. website, blogs, and press releases).- Manage end-to-end digital projects.- Establish our web presence to boost brand awareness.- Maintain a strong online company voice through social media.- Assist with crisis management, bad reviews, and negative news communications.- Liaise with Marketing, Sales, and Product development teams to ensure brand consistency.- Suggest and implement direct marketing methods to increase profitability.- Monitor KPIs and provide reports.- Stay up-to-date with digital media developments.- Align with the trade marketing team to make sure we are on the same page.- Involving the trade marketing team in the BCG matrix to determine which client gets digital support. عرض أقل

• 

  German Lebanese Company for Paints (GLC)

  Nov 2021 - Jan 2023

  Digital Marketing Strategist

  -----| Responsibilites- Work alongside the brand manager to develop digital strategies that meet business goals and vision.- Conduct marketing research on competitors.- Design and oversee all aspects of the digital marketing department.- Coordinate with advertising and media agencies to make sure of strategy execution.- Review and audit the monthly content plan before publishing to ensure it meets brand guidelines.- Monitor campaigns' budgets and measure the outcomes.- Identify the latest trends and technologies we can use in our industry.- Work within a team to brainstorm new and innovative growth strategies.- Give hands-on handling of all contests, giveaways, and other digital projects.- Track digital marketing performance and provide recommended optimizations.- Prepare accurate reports for the brand manager on our marketing campaign’s overall performance. عرض أقل

• 

  Gobooc قوبوك

  Jan 2023 - Feb 2024

  Digital Marketing Team Leader

  -----| Responsibilities- Lead a team in developing and implementing effective digital marketing strategies aligned with company goals.- Oversee campaign management, optimizing efforts for specific outcomes, such as increased leads or reduced costs.- Manage a team of digital marketing professionals, setting goals and driving exceptional performance.- Efficiently handle a digital marketing budget, reallocating resources for cost-effective campaigns.- Utilize data-driven insights to track and improve campaign performance, resulting in measurable achievements.- Drive SEO and SEM efforts to enhance online visibility and engagement.- Develop content marketing strategies that yield tangible results, including organic traffic growth.- Collaborate cross-functionally to ensure alignment with marketing initiatives and drive conversions.- Provide training and mentorship to enhance the team's skillset and knowledge.- Stay updated on emerging digital marketing technologies and trends for innovation.- Set budget for all marketing channels, compensations, offers, and all used tools.- Consistently achieve or surpass key performance indicators (KPIs), such as improved conversion rates and ROI.- Address challenges and adapt strategies to ensure the achievement of marketing goals.- Reporting to the marketing manager. عرض أقل