Richard Whiting

Experience

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  Anteon (UK)

  Aug 2005 - Feb 2006

  Marketing Coordinator

  Working on a six-month contract, as the Marketing Coordinator, for a new product release of a portable sanitation facility for mobile workforces and the MOD. I have gained vast experience in the full marketing mix. I had the sole responsibility of marketing and selling the product to the UK market. My responsibilities were the following:Research and select potential markets and users of the productsDevelop a marketing plan and strategy for product launch using the full marketing mix, ensuring deadlines and budgets were monitored and controlledSegmenting the target audience, and selecting the correct channels to reach the target marketAdvise the board of directors on the best opportunities for promoting the products, whilst providing forecasted ROI.Develop all marketing materials, consisting of adverts for trade magazines, direct mail, product brochures and flyers.Preparing relevant case studies, and PR releases in appropriate publications Develop and maintain a customer database, ensuring all contact details were correct and up to date Liaise with print and design agenciesContact potential users of the productsFirst line of contact to customers, dealing with enquires and after sales support Show less

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  The Think Tank London

  Apr 2006 - May 2006

  Account Assistant

  Working on a 1 month contract for this fully integrated marketing communications agency, as an Account assistant provided me with the opportunity to gain valuable experience working with marketing professionals, on a new account in the retail sector. My responsibilities were as follows:Assist with the analysis of market dataPrepare press releases and distribute to selected titlesContact trade press to receive quotations for adverts, and insertionsHelp organise events and fun days for the clientArrange supplies and entertainment for the eventsLiaise with the client on a daily basis to build a strong relationship, and ensure the client is up to date and approved of the scheduled activities.Attend events and be the point of contact for the arranged entertainment, and ensure the event ran smoothly and to schedule Show less

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  SIG Roofing Supplies Group

  Jun 2006 - Feb 2008

  Marketing Business Development Executive

  Working as a Marketing Business Development Executive as part of the companies central marketing department, has given me the experience of working for a market leading company in the FTSE 250. In this position I have been responsible for the management and budget of a range of products with an annual turnover of £7m, with a network of over 140 outlets nationwide. This is a varied role which requires managing multiple projects to meet strict deadlines, to achieve strategic objectives. Other responsibilities within this position are:Product Management of a range of core productsPlan and implement the marketing strategy for designated market sectors and product rangesLaunch new products into the branch network, utilising the full marketing mixManage and brief external agencies Managing Brochure design, copy writing, press releases and proof reading Manage DM Campaigns, from initial design through to delivery Write internal communication to the branch network, notifying of current activitiesMeasure and evaluate product and marketing activity performance, to ensure goals and objectives of the marketing plan are being achieved on time and to agreed budgetsPresent to the commercial board of directors planned marketing activities to agree budgets and gain project approvalCollect market information, and be aware of market trends and forecastsBuild strong relationships with key suppliers Show less

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  Tait Radio Communication Huntingdon Cambridgeshire

  Apr 2008 - Apr 2011

  CRM Marketing Executive

  Due to an internal promotion I was made responsible for CRM and Digital Marketing within the EMEA region. In this role I have been responsible for implementing and managing the lead acquisition and nurturing programme. This role has enabled me to gain experience in strategic planning of a digital marketing plan. This has required me to utilise my expertise in e-mail, PPC, SEO and SEM in order to generate traffic and capture customer information for our key vertical markets, Public Safety, Utilities and Transport. I have also been responsible for putting a lead nurturing programme in place in order for the company to better understand customer behaviour and maximise ROI from digital activities. My main duties are listed below:Manage digital marketing activities within the EMEA regionCampaign management through the company CRM (salesforce)Manage all e-mail marketing activity and analyse and test resultsAnalyse SEM effectiveness and look for ways to constantly improve and maximise ROIManage the lead capture and nurturing processWorking with the sales team to ensure that the CRM system is up-to-date, accurate and usable for marketing communications activitiesPlan, write and organise production and distribution of a monthly customer e-newsletterManage external agencies, for the design and print of marketing collateralPlan and organise customer events and product launch activitiesOrganise online activities to support campaign objectives, using ad words, PPC and SEOPlan and coordinate integrated campaigns using both online and conventional techniques Show less

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  Linx Printing Technologies

  May 2011 - Apr 2016

  Digital Marketing Manager

  Digital marketing manager, responsibility for the global digital marketing strategy and implementation within Linx Printing Technologies and global channel partners.I am Responsible for the Strategic development of the company’s digital lead generation activities and achieving incremental growth for the business. I work in collaboration with our channel partners to deliver best in class digital marketing in global markets such as China, Brazil, USA as well as many countries in Western Europe.I have re-developed and re-structured the Linx global websites, consisting of eight sites in total in 7 languages. Since Launch in October 2012 the sites have seen over 300% growth in on-site conversions and impressive growth in organic rankings. Other key responsibilities include:Digital Strategic PlanningImplementing a Lead management and nurturing programmeCRM and Marketing automation managementManaging SEO, PPC, e-mail and Social media activitiesDigital lead generation campaign planning and executionWebsite management using CMSManaging several external digital marketing agenciesMeasuring campaign performance and monthly analytics reporting Show less

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  Xaar

  Apr 2016 - Sept 2018

  Marketing Manager

  I am responsible for developing and leading the global demand generation strategy for the business.A key part of this role is to increase market visibility with end users and improve the businesses ability to communicate directly in order to influence purchasing decisions at the top of the funnel. In order to achieve the above I have developed and rolled out a content marketing strategy along with several process improvements, such as lead handling and campaign execution. Success is measured by generating measurable leads for conversion into sales, by utilising the full marketing mix; ensuring business annual revenue objectives are met.Other areas of focus include:• Identifying, with product managers and sales/accounts/bus dev managers, the lead generation objectives (revenue / units) and developing plans and tactics which will produce sufficient leads to meet the sales targets • Managing marketing budgets and driving action plans to ensure deadlines and objectives are met• Managing agency partners to deliver campaign elements• ROI and KPI reporting and process improvement Show less

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  Xenogenix Ltd

  Sept 2018 - Mar 2020

  Business Development Consultant
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  Silver Softworks

  Mar 2020 - Jul 2021

  Snr Account Executive- Silver Softworks
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  Upper Sigma

  Jul 2021 - Jun 2022

  Commercial Sales Executive
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  MarCloud: Expert Marketing Cloud Consultancy

  Jun 2022 - Apr 2024

  Commercial Sales Manager

  Supporting companies to understand how to utilise Salesforce CRM and Marketing Cloud, to help enhance business efficiency and return on investment.

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  Comnexa

  Apr 2024 - now

  Account Director