
Jeffrey O'Leary
Sessional Instructor

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About me
VP Finance and Learning
Education

Goodman School of Business at Brock University
2005 - 2007Masters of Business Administration Business Administration and Management, General
Trident University International
2020 - 2024Doctor's Degree Business Administration, Training & DevelopmentACBSP AccreditedGlenn R. Jones College of BusinessDissertation: Engagement in Professional Education

University of New Brunswick
1999 - 2004Bachelors of Business Administration Accounting & Economics
Experience

Various Companies
Jan 2007 - nowSessional Instructor• Consistency receives “Exceeds Expectations” on all student evaluations across all courses at every institution.• •Developed a diverse selection of intermediate and advanced undergraduate business and MBA online and in person curriculum for Brock University and the University of Guelph in the areas of Accounting, Finance, and Marketing.• Initiated an innovative approach to maximize accountability and collaboration among students working in groups by requiring team contracts developed and agreed to by students at the beginning of the semester. Show less

Maple Leaf Foods
May 2007 - Jan 2019• Improved tactics to grow margin and profits by leading the monthly, quarterly and annual commercial marketing planning processes for a team of fifty marketing professionals, including ten Vice Presidents and one Senior Vice President.• Increased return on investment and efficiency of spend by leading the overall planning and execution of Selling, General and Administrative budgets, as well as all Advertising and Promotion spend (+$75M) by delivering stronger forecasts and go forward solutions year over year.• Recovered the marketing department 8-10% of discretionary spend versus budget in fiscal 2018 by preparing monthly commercial marketing dashboards that provided actionable insights.• One out of three direct reports received an internal company promotion in fiscal 2017 due to an invested interest to their growth and professional development.• Improved profitability and market plans by managing holistic category business reviews to the Senior Executive team with the highest level of quality and fidelity. Show less • Delivered insightful conclusions that fostered category and customer growth by leading the development and execution of the commercial sales planning cycle for a team of thirty sales professionals, including six Vice Presidents.• Synergized Selling, General and Administrative budgets (+$40M) and trade listing spend (+$8M) across customer sales teams by proactively utilizing zero based budgeting and engaging key stakeholders with identified cost savings opportunities as compared to budget.• Grew margin and sales volume by designing, preparing and managing Vice President financial reports including recommendations using category insight and historical customer promotional behavior. Show less • Received company award for outstanding performance in securing the fiscal 2009 financial plan (+$200M) by fostering buy in from marketing, sales, costing and other functional departments. • Optimized category mix to enhance margin by providing weekly forecasts and quantitative insights to the President of Maple Leaf Foods.• One of the only Category Finance Analysts in the department at the time to rotate across all categories in retail sales, including process poultry, lunch kits, sliced meats, wieners and bacon. • Generated optimal P&L statements by creating cost effective bill of materials in partnership with 5+ Plant Finance Managers across Canada.• Delivered 100% C3 Compliance in the Advertising and Promotion accrual process resulting in clean audit assessments by KPMG in every fiscal year while in the role. Show less
Finance Manager – Marketing
Jan 2016 - Jan 2019Sales Finance Manager
Jan 2011 - Jan 2016Senior Category Finance Analyst
May 2007 - Jan 2011
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Chartered Professional Accountants of Ontario (CPA Ontario)
Jan 2011 - nowCPA Sessional Leader/Facilitator• Recognized as a top instructor at CPA Ontario in performance management and managerial accounting.

Canadian Marketing Association
Jun 2018 - now• One of three core national facilitators and instructional designers for the newly launched Chartered Marketer Designation as offered by the Canadian Marketing Association.
Vice President Finance and Learning, New Programs
Feb 2024 - nowConsultant for Learning Development & Instructional Services
Jun 2018 - now

Wolseley Canada Inc.
Jan 2019 - Jan 2020Finance Manager - Business Finance & Accounting
KARL STORZ
Apr 2020 - Feb 2024Controller
McGinty & Associates
Jul 2021 - nowAssociate
Licenses & Certifications

Certified Forensic Accountant (CrFA)
American Board of Forensic AccountingOct 2020
Integrated Sales & Marketing Strategies
Schulich School of Business - York UniversityJul 2014.webp)
Chartered Professional Accountant
Chartered Professional Accountants of Ontario (CPA Ontario)Jun 2010
Strategic Management
Schulich School of Business - York UniversityJul 2016
Certified Cyber Security Accountant
American Board of Forensic AccountingMar 2022%20Society%20of%20Nova%20Scotia%2C%20Bermuda%20and%20the%20Caribbean.webp)
Certified Management Accountant (CMA)
Certified Management Accountants (CMA) Society of Nova Scotia, Bermuda and the CaribbeanJun 2010
Certified Forensic Auditor
American Board of Forensic AccountingJun 2021
Business Administration
Harvard Business SchoolJul 2018
Chartered Marketer
Canadian Marketing AssociationJun 2018
Volunteer Experience
Executive Director of Strategy
Issued by Ostomy Canada Society on Jan 2018
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