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Yohan Abeyratne

Yohan Abeyratne

Digital Marketing Executive

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location of Yohan AbeyratneSri Lanka

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  • Timeline

  • About me

    Manager - Digital Media Strategy at zMessenger (Pvt) Ltd. Data Driven Digital Marketing

  • Education

    • St Peter's College

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      Member of the Junior Athletics squad of St. Peter's College.Member of the senior Air Force Cadet Wing of St. Peter’s College Colombo 04 2007 to 2012.Leader of the senior Air Force Cadet Wing of St. Peter’s College in 2009.Senior College Coloursman in 2009 for Air Force Cadetting.Represented the college as a senior Non Commissioned Officer [NCO cadet] in 2010 and 2011 at the annual air force cadet assessment camp held at Diyathalawa.Runners up in the all… Show more Member of the Junior Athletics squad of St. Peter's College.Member of the senior Air Force Cadet Wing of St. Peter’s College Colombo 04 2007 to 2012.Leader of the senior Air Force Cadet Wing of St. Peter’s College in 2009.Senior College Coloursman in 2009 for Air Force Cadetting.Represented the college as a senior Non Commissioned Officer [NCO cadet] in 2010 and 2011 at the annual air force cadet assessment camp held at Diyathalawa.Runners up in the all island squadron drill contest held at Diyathalawa Air Force Base in 2011 and 2012. Felicitated for obtaining excellence in both Advanced level examination and Extra curricular activities in 2012.Diploma holder in Information and Communication Technology. Show less

    • Chartered Institute of Marketing

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      ACIM UK Marketing 7

      Sri Lankan prize winner for the subject MIR in March 2012.Overall Best Stage Performance in certificate level, March 2012.

  • Experience

    • Wijeya Newspapers Ltd

      Jul 2012 - Dec 2014
      Digital Marketing Executive

      Wijeya Newspapers Limited (WNL) is recognized and renowned for being the leading innovative newspapers publication group in Sri Lanka for all three mediums of Sinhala, Tamil & English. Currently as the organization benefits through its solid presence in print media publications in the country, being accountable for the highest circulation & revenue generation of their newspaper brands as well as other magazine brands, the company has been able to ensure its dominance in online & new media in an era where traditional newspaper industry is in its declining pathway opposed to digital media. Having highlighted that, being a Digital Marketer for a leading digital integrated company allows me to build up my career path under the following main task assignments; Online marketing for Dailymirror.lk, Lankadeepa.lk, Life Online, HitAd Online, Daily FT & Mirror Sports.Digital Through the line and New Media advertising & promotional solutions.Digital Media promotional campaign management. Preparation & execution of operational Marketing plans.Mobile App (IOS, Android, Windows) development solutions. Show less

    • Aitken Spence Hotels

      Jan 2015 - Jul 2015
      Assistant Manager - Digital Media Marketing & Online Reputation

      Aitken Spence Hotels operates a chain of 24 hotels and resorts in Sri Lanka, India, Oman, and the Maldives under two premier brands: Heritance Hotels and Resorts and Adaaran Resorts and Spa. Each of our unique properties caters to a diverse client base, having hotels suited to every need and budget while maintaining the high standards of hospitality. Aitken Spence Hotels Ltd has given me the opportunity to manage and administer the key Digital Marketing aspects specifically related to Social Media Marketing, Online Reputation and Digital advertising. Key job roles which I execute under the main aspects mentioned aboce can be stated as;Content management of key social media platforms of Aitken Spence Hotels.Social media advertising campaign management.Social media and webs stats/insight analysis.Exploring and identifying key digital promotional campaigns to implement.Management of online reviews of all review and OTA platforms through Revinate review management system.Insight and trend analysis of online reviews thorough Revinate analytics. Show less

    • Mindshare

      Jul 2015 - Jul 2017

      GroupM is the world’s and Sri Lanka’s largest media investment management company which caters to the leading Sri Lankan brands across industries in strategically managing their media investment to ensure a superior ROI. Within GroupM, Mindshare Team Unilever could be identified as the epicenter and benchmark across any industry in having the widest operation of media management while being accredited with numerous awarding bodies (SLIM, Effies etc) for the superior marketing and media efforts depicted throughout the recent past. Furthermore, Unilever in Sri Lanka can be identified as the largest digital media focused corporate entity which has brought the Digital Media as the second largest media deployment pillar sitting behind TV. Involvement in key Brands, Job Responsibilities and Case Study campaigns;  Developing and deploying Digital Media strategies under main pillars of VIDEO, SOCIAL, DISPLAY, SEARCH and MOBILE for brand campaigns, brand overall digital presence  Driving INNOVATIONS FIRST approach in developing creative digital media campaign strategies  Driving traditional media integrated campaigns opposed standalone digital campaigns  Leading the PERSONAL CARE category digital team in managing assigned operations under each individual  Analyzing, reporting and generating insights based on digital campaign data generated through tools such as Facebook Business Manager, Google Adwords, Google Analytics, Google Double Click  Setting up measurement & evaluation frameworks encompassing social media, mobile, search marketing, display advertising & web analytics Show less

      • Manager - Digital Media (Team Unilever) at Mindshare

        May 2017 - Jul 2017

      • Assistant Manager - Digital Media (Team Unilever)

        Jul 2015 - Apr 2017

    • Freelance Digital Media Consultant

      Dec 2016 - now
      Freelance Digital Media Consultant

    • ZMessenger (Pvt) Ltd

      Jul 2017 - now
      Manager - Digital Media Strategy

  • Licenses & Certifications