Constanza Burgos

Experience

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  Pontificia Universidad Católica de Chile

  Nov 2009 - Dec 2013

  Administrative Assistant

  Minijob

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  Universidad Católica Cardenal Raúl Silva Henríquez

  Jul 2010 - Jul 2012

  Undergraduate Teaching Assistant

  Subject: General Sociology

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  FLACSO Chile

  Apr 2014 - Oct 2014

  Research Assistant Internship

  Supported research project 'Youth political participation in Latin America.'Conducted and systematized literature review.Searched and analyzed quantitative data from databases and opinion surveys. Provided written reports.Assisted seminar coordination.

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  Universidad Andrés Bello

  Apr 2015 - Jul 2015

  Graduate Teaching Assistant

  Subject: Design and Evaluation of Social Projects

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  Entel

  Sept 2015 - Mar 2016

  Customer Service Quality Analyst

  Maternity leave replacement:Supported quantitative analysis and coded open-end responses from customer satisfaction surveys (qualitative analysis). Managed monitoring customer assistance channels, caring about the compliance of the customer assistance protocols by customer support agents in the different company's channels.

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  Phcs Consultores

  Sept 2016 - Sept 2016

  Qualitative Analyst and Fieldwork Supervisor

  Supervising survey fieldwork (1-month project) of a customer fidelity study requested by a healthcare company.Ensuring compliance of timelines. Transcription of audios from customer’s opinion surveys into text. Qualitative analysis (speech analysis).

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  Universidad de Chile

  Oct 2016 - Jan 2017

  Quantitative/Qualitative Analyst

  Quantitative and qualitative data analysis in the process of Curricula Evaluation and Curricula Innovation of the Faculty of Veterinary Medicine's Undergraduate Program. Designed and implemented quantitative and qualitative data collection instruments, such as surveys, focus groups and interview discussion guides.Transcription of audios into text (focus groups and in-depth interviews conducted to students, teachers and the administrative workers) and qualitative analysis.Provided written reports and presented results to the key stakeholders. Show less

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  Arvato CRM Solutions

  Jun 2017 - Mar 2019

  Content Manager Social Media

  Content management for Facebook and Instagram, evaluating content based on the client guidelines and policies. Reviewing user-made reports that flag offensive postings, ensuring a quality experience for all users according to the client’s terms and conditions.

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  Babbel

  Apr 2019 - now

  2021 Competitor Intelligence - Permanent project managementGathered competitor intel data, analysis and share outManaged internal stakeholders to share out their quarterly findingsCoordinated quarterly company roundup to share out common findings and provide recommendations and course of actions to Execs and the rest of the company2021-2022 TVCs creative testing with Zappi2022 Brand Performance Tracker - Permanent project managementSupervised project from end-to-endPrepared quarterly Global Highlights presentation to Leadership teamManaged specific stakeholders' requests2023 Main researcher for US ad-hoc projectsIn-house qualitative and quantitative research projects: *Babbel Live Opportunities: Design and conducted fieldwork for qualitative interviews and Quant survey programmed in Qualtrics. Data analysis and integrated report building.*LATAM Opportunities: Design and programming of quant survey in Qualtrics*Consumer Purchase Journey in US and LATAM (Live online and offline learners): Design and conducted qualitative interviews, building up purchase journeys according to different consumer profiles identified2023 Exchange program in the UXR Babbel Team:*Supported primary research working closely with UXR-EXA main researcher > Project: Progress Visualisation-Usability testing survey-Concept testing survey2024 Conducted primary research:-Conducted mixed-methods research (qualitative interviews, quantitative web survey) to evaluate Babbel Live Product-Market Fit.-Executed qualitative usability testing and interviewed non-customers to understand Category Softness and opportunities for growth.-Executed, analysed and reported MaxDiff and quantitative survey for B2B Learning Content Strategy 2025.-Executed, analysed and reported quantitative survey for Babbel Magazine Content Strategy 2025.-Competitor and Share of Voice Report for the Babbel US Team, analysed ASO, Social Media and SEO data to identify quarterly trends. Show less 2019 Conducted qualitative research to provide insights for career-oriented learners in Poland, in order to help Brand Management & Strategic Growth to develop a customised business plan for Poland.2019 Project manager quantitative and qualitative research to provide insights from learners about their accent when speaking a foreign language. These insights were used to support Babbel's global January campaign 2020 and triggered PR communications.2020 Project manager quantitative and qualitative research in Latin America, specifically in Brazil and Mexico to support the growth strategy in this market.2020 Project manager quantitative and qualitative research to market understanding in the UK, supporting the growth strategy 2020/21 in this market.2021 Conducted qualitative research in German speaking markets setting self-moderated interviews on Voxpopme to gather insights on young learners' motivations to start learning a language during the pandemic in Germany and Austria. Analysis, reporting and strategic recommendations to the relevant stakeholders.2021 Conducted qualitative research in Mexico setting self-moderated interviews on Voxpopme to gather insights on main competitors' users and their motivations to start learning a language, brand preferences, expectations and desired outcomes. Analysis, reporting and strategic recommendations to the relevant stakeholders. 2021 A/B Creative Concept testing on Zappi (storyboard & creative video)2021 Competitor Intelligence - Project co-manager Show less

  • Market Research Manager

    Nov 2021 - now

  • Junior Market Researcher

    Oct 2019 - Dec 2021

  • Market Research Intern

    Apr 2019 - Sept 2019